JANMABHOOMI

JANMABHOOMI: A UNIQUE EXERCISE IN RURAL COMMUNICATION: 

JANMABHOOMI: A UNIQUE EXERCISE IN RURAL COMMUNICATION RegisterationNumber Name RollNumber 10902547 MD. Faizur Rahman RQE801B23 10902934 Kamal Hassan RQE801B25 10900279 Balwinder Singh RQE801A04 10903535 Jaskaran Singh RQE801B29 10900439 Neeraj Loi RQE801A06 11012271 Bharat Jain RQE801B59

CONTANTS : 

CONTANTS 1. Janmabhoomi 2.Communication project: S atellite instructional television experiment(1975) Kheda communication project(1975-1985) J habua development communication(1996) 3.Revolution: Green revolution White revolution Blue revolution 4.Health extension 5.Pulse polio immunization 6.Types of media F olk media M ass media

JANMABHOOMI: 

JANMABHOOMI Freedom from ignorance is as essential as freedom from hunger. By:-Jawaharlal Nehru Janmabhoomi is a people- centred development process launched in the State of Andhra Pradesh in January 1997. It aims at establishing an ideal society, which embodies and cherishes the principles of people's participation, equality, transparency and accountability leading to sustained economic development and excellence in all walks of life . The main communication objective of Janmabhoomi was not only the sensitize the rural masses but also seek their participation in rural development program. The following are the five core areas of Janmabhoomi : Community Works Primary Education Primary Health and Family Welfare Environment Conservation Responsive Governance

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Communication is used as a social process- the flow of information , the circulation of knowledge and the ideas in the human society, and the propagation and internalization of thoughts. The communication projects such as- - Satellite Instruction Television Experiment (SITE )-1975 - Kheda Communication Project (KCP) from 1975 to 1989 - Jhabua Development Communication Project (JDCP)-1996 Green Revolution, White Revolution, Blue Revolution, Health Extension, Pulse Immunization, Education of 670 million voters are some examples which contributed for socio-economic transformation. India today is the tenth largest economy in the world, tending to become the third largest economic global player. All these significant achievements have been possible , trough media and public communication. In India four types of media- intra and interpersonal media, folk media, mass media, modern IT.

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IMPACT:- Over 30 million people constituting 50% of the state’s population were exposed to the multimedia communication campaign and they were also enlightened on the new program, JANMABHOOMI. In terms of economic development , country works worth Rs 182 million were completed under 100% and 50% people contribution. According to experts Janmabhoomi is a unique rural communication experiment in a developing nation worth emulation by other countries.

Communication project: 

Communication project Satellite instructional television experiment(1975) SITE was an experimental satellite communications project launched in India in 1975. D esigned jointly by NASA and the ISRO . The project made available informational television programmed to rural India . The main objectives of the experiment were to educate the poor people of India on various issues via satellite broadcasting, and also to help India gain technical experience in the field of satellite communications. The experiment ran for one year from 1 August 1975 to 31 July 1976, covering more than 2500 villages in six Indian states . The project was supported by various international agencies such as the UNDP , UNESCO,UNICEF and ITU .

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Kheda communication project(1975-1985 ) The Kheda Communications Project , a field laboratory in development and local communication was conducted between 1975 and 1990 in Kheda district in Gujarat . This was started as part of Satellite Instructional Television Experiment (SITE ) These efforts were followed by the application of one way video two way audio teleconferencing for Education and Development Training. This network has found very effective application in training of Panchayati Raj (Village Local Self-government) elected representatives, Aanganwadi (crèche) workers, Primary School Teachers, Daais (mid-wives), etc. The Network is currently operational as the Training and Development Communication Channel (TDCC) and is spreading out to several states and distance education agencies like Indira Gandhi National Open University (IGNOU)

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Jhabua development communication(1996 ) The project located in Jhabua , primarily a rural area with a large tribal population in the state of M.P. This project was launched in the mid-1990s by the Development and Educational Communication Unit(DECU). The Jhabua Development Communications Project introduced the use of satellite communication to address the need of the rural illiterate population and provide program support communication to development efforts . The purpose of JDCP is to experiment with the utilization of an interactive satellite based broadcasting network to support development and education in remote and pastoral areas of India. The evening television of JDCP broadcasts on topic like health, education, watershed management, agriculture, natural forestry, and local governance that were designed to be entertaining and educational.

Revolution: 

Revolution Green revolution M.S Swami Nathan and his team had contributed towards the success of green revolution. The introduction of high-yielding varieties of seeds after 1965 and the increased use of fertilizers and irrigation are known collectively as the Green Revolution. which provided the increase in production needed to make India self-sufficient in food grains, thus improving agriculture in India . Famine in India, once accepted as inevitable, has not returned since the introduction of Green Revolution crops. Of the high-yielding seeds, wheat produced the best results. All India Radio (AIR) played a vital role in creating awareness for these methods. Along with high yielding seeds and irrigation facilities, the enthusiasm of farmers mobilized the idea of agricultural revolution and is also credited to All India Radio.

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White revolution Operation Flood was a rural development program started by India's National Dairy Development Board ( NDDB) in 1970 . One of the largest of its kind, the program objective was to create a nationwide milk grid. Operation Flood's objectives included :- Increase milk production ("a flood of milk ") Augment rural incomes Fair prices for consumers Gujarat-based co-operation " Anand Milk Union Limited", often called Amul , was the engine behind the success of the program, and in turn became a mega company based on the cooperative approach. Tribhuvandas Patel was the founder Chairman of Amul , while Verghese Kurien was the chairman of NDDB at the time when the program was implemented.

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Blue revolution Blue Revolution is the water equivalent of the green revolution and primarily refers to the management of water resources that can steer humanity to achieve drinking water and crop irrigation security.

Health extension : 

Health extension Healthcare in India features a universal health care system run by the constituent states and territories of India . The Constitution charges every state with "raising of the level of nutrition and the standard of living of its people and the improvement of public health as among its primary duties". The National Health Policy was endorsed by the Parliament of India in 1983 and updated in 2002 Access to protected sources of drinking water has improved from 68% of the population in 1990 to 88% in 2008 . [ However , only 26% of the slum population has access to safe drinking water and 25% of the total population has drinking water on their premises.

Pulse polio immunization : 

Pulse polio immunization Pulse Polio is an immunization campaign established by the government of India in 1995-96 to eradicate poliomyelitis (polio ) in India by vaccinating all children under the age of five years against polio virus . This project deals with the ways to fight poliomyelitis through a large scale immunization program, co-operating with various international institutions, state governments and Non Governmental Organizations. In India, vaccination against Polio started in 1978 with Expanded Program in Immunization (EPI ). In 1995, following the Polio Eradication Initiative of World Health Organization (1988), India launched Pulse Polio Immunization Program along with Universal Immunization Program which aimed at 100% coverage.

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Objectives Not a single child should miss the immunization , leaving no chance of polio occurrence. Cases of Acute Flaccid Paralysis (AFP) to be reported in time and stool specimens of them to be collected within 14 days. Outbreak Response Immunization (ORI) to be conducted as early as possible. Maintaining high level of surveillance. Performance of good mop-up operations where polio has disappeared. India to be polio-free by 2005 .

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Steps involved Setting up of booths in all parts of the country . Initializing walk-in cold rooms, freezer rooms, deep freezers, ice-lined refrigerators and cold boxes for ensuring steady supply of vaccine to booths. Arranging employees, volunteers and vaccines. Ensuring vaccine vial monitor on each vaccine vial . Immunizing children with OPV on National Immunization Days. Identifying missing children from immunization process. Surveillance of efficacy.

Types of media : 

Types of media

Folk media : 

Folk media

PowerPoint Presentation: 

Folk Media, as we use the term, is any sort of art or communication created by an individual, a small business, nonprofit, or an informal group, created outside of the influence of big media companies or other large institutions. Rural development means as overall development of rural areas social, economic , political and cultural - so that the people are to lead a pleasant life . The development of rural India is certainly associated with the dialogue or communication that we are providing them. Tradition plays and important role in a creative artistic process particularly in the field of folk performing arts. Folk art is a functional and spontaneous. Every village has its relevant music, dance or theatre

Mass media : 

Mass media Mass media refers collectively to all media technologies which are intended to reach a large audience via mass communication. Broadcast media (also known as electronic media) transmit their information electronically and comprise of television, film and radio, movies, CDs, DVDs and some other gadgets like cameras or video consoles In the late 20th Century, mass media could be classified into eight mass media industries: books, newspapers, magazines, recordings, radio, movies, television and the internet.

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In order of introduction, they are: Print (books, pamphlets, newspapers, magazines, etc.) from the late 15th century Recordings (gramophone records, magnetic tapes, cassettes, cartridges, CDs, DVDs) from the late 19th century Cinema from about 1900 Radio from about 1910 Television from about 1950 Internet from about 1990 Mobile phones from about 2000

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characteristics Five characteristics of mass communication have been identified by Cambridge University’s John Thompson Comprises both technical and institutional methods of production and distribution" This is evident throughout the history of the media, from print to the Internet, each suitable for commercial utility. Involves the "commodification of symbolic forms", as the production of materials relies on its ability to manufacture and sell large quantities of the work. Just as radio stations rely on its time sold to advertisements, newspapers rely for the same reasons on its space. Separate contexts between the production and reception of information Its "reach to those 'far removed' in time and space, in comparison to the producers. Information distribution - a "one to many" form of communication, whereby products are mass produced and disseminated to a great quantity of audiences.