logging in or signing up mkt audit raego Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Copy Does not support media & animations WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 1261 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: September 23, 2008 This Presentation is Public Favorites: 0 Presentation Description market audit and analysis Comments Posting comment... Premium member Presentation Transcript Slide 1: Vision To create and ideal town for the retirements of the world. To keep higher level of life with reasonable price. Slide 2: Market Audit: Sales and market share analysis Product analysis Business Segment : Business Segment Breakdown of total income : Breakdown of total income Source: Gerontology Slide 6: Those who registered for membership with the PRA are foreign nationals who are 35 years old and above. The PRA lowered the minimum age to accommodate American servicemen The PRA said some of the retirees come here by themselves but there are also some who come with their spouses and children. Based on PRA data, since 2005, Koreans accounted for 56 percent of the total retirees, followed by the Chinese, 16 percent and Japanese, 5.75 percent. Slide 7: So, in 2005… Since the company’s main target market is the Japanese… 5.75% of 1269 (SRRVisa enrollee) or 73 retirees could have been part of their market… In 2006… 138 (5.75% of 2390) Japanese retirees were part of the company’s market But in 2002, the company already started to accommodate Filipinos Thus, at least 73 and 138 retirees are included in the company’s market in 2005 and 2006 respectively… Slide 8: Occupancy rate…as of 2008… Source: Gerontology BREAKDOWN OF RETIREES…as of 2008… : BREAKDOWN OF RETIREES…as of 2008… Source: Gerontology Slide 10: According to their Financial Statement… In 2005, the company’s total rental income is… P 6,739,833 In 2006, the company’s total rental income is… P13,975,666 This two times increase in rental income may imply a growth in customer base…but may also imply an increase in price rate…P or Q Product Analysis : Product Analysis Industry: Retirement industry Category: Nursing Home Product History: nursing home : Product History: nursing home In 1996, Gerontology is the only retirement company The only company that offers continuing complete care communities with services that includes utilities such as electricity, water, house keeping and medical services. At first, it only accommodated Japanese… But in 2002, it started to open up for Filipino retirees… It started with two rooms Has almost 100 rooms/homes now continually expanding to around 250 rooms/homes this 2008 Rose Princess home’s strength : Rose Princess home’s strength Most profitable house: Occupancy rate is more than 55% Almost 90% is occupied Market Analysis : Market Analysis Size, Growth, Profitability : Size, Growth, Profitability Substitute : Substitute Other types of retirement house Resort type Rest house type Apartments Condominiums Distribution System : Distribution System Distribution System : Distribution System GRD takes care of the nursing homes Fil-Geron Corporation handles the manpower and logistics 3. Rose Princess Polyclinic provides the necessary medical service to the retirees AMO Network provides the company’s information system Vital Food Supply Trendsin the industry : Trendsin the industry More than just a retirement home Resort, golf course, medical services… Location Subic, Tagaytay, Cavite…far from the city… Target one nationality Japanese, Koreans, Chinese… Key success factors : Key success factors Marketing and advertisement Since foreigners know little of the Philippines Quality of services Continuous improvement and expansion Especially now that Philippines is trying to promote itself as a Reasonable price Income growth : Income growth Slide 22: The decrease in rental income in 2007 may be due to the appreciation of peso and decrease in people coming in the nursing home Strengths and WeaknessInternal Analysis : Strengths and WeaknessInternal Analysis Slide 24: Customer Analysis Segmentation : Segmentation Biggest Customers/ most profitable Japanese Since they are really the target market Most attractive potential customers Koreans Since they are the largest group of retirees coming in the Philippines Customer Motivation : Customer Motivation The completeness of services Medical Food Maintenance Security and such Though they pay ++ fees for each of these services SWOT Gerontology nursing homes : SWOT Gerontology nursing homes Slide 28: Add porter 5 Customer analysis You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.