iVdopia - iPhone Advertising Platform

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1 iVdopia brings the most comprehensive brand advertising solution to the iPhone

iVdopia Overview : 

iVdopia Overview The first ad network and platform for the iPhone and Android to enable application developers to monetize their applications through complete brand sponsorship throughout application. The first company to enable Video advertising on all iPhone applications. iVdopia’s proprietary technology delivers industry-leading CPMs, delivering unprecedented value to large brand advertisers and application developers alike. iVdopia’s parent company Vdopia is the largest Video Ad Network and Video Ad Platform that targets South Asians across the world. iVdopia’s proprietary BrandConnect Ad technology combines the advantages of TV and Internet and provides unprecedented value to large brand advertisers and publishers. iVdopia is founded by Stanford and IIT graduates with extensive experience in Industry leading Silicon Valley companies. Sales and development offices currently at New York, LA, Chicago, San Jose, Gurgaon and Mumbai, India.

iVdopia Mobile Advertising Solution:The Natural Advertising Extension : 

3 Introducing Pre-App Video Ads and iPhone and Android sponsorship The first iPhone video ad platform built on robust and proven technology scalable to support billions of video ads Targeted or broad demographic reach Some of the world’s most well-known brands Premium inventory on most popular iPhone applications iVdopia is a solution designed with user experience, and increasing brand engagement at mind. Targeted Cost Effective Advertising Geographical targeting: target based on country, state, city, DMA etc. Application based targeting: Target your advertisement on any application Frequency Capping: Frequency cap on number of ads shown to a device in a day or in a month. Comprehensive Reporting Receive most comprehensive real-time statistics about your campaigns through reports across different applications, geographies, categories etc. Measure your brand reach to application users. Our brand metrics include unique visitors*, brand engagement time* and many more so that you can measure your campaign effectiveness Account Management Managed Publisher Account Managed Advertiser Account: Account manager to create campaigns and ensure delvery Client Accounts: Provide clients/agency multiple accounts to access reports real-time iVdopia Mobile Advertising Solution:The Natural Advertising Extension Source: Nielsen Mobile Media View, July 2009

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4 1. Brand Awareness (Video) 2. Brand Engagement (Banner + Canvas) 3. Brand Intent (Integrated technologies; Apple + iVdopia + Advertiser = Purchase Intent) Advertising Deliverables PRE APP VIDEO / IN APP VIDEO: 15 second “pre-roll” video placement while app loads IN APP BANNER: standard banner placement, unlimited creative assets; banners rotate every 30 seconds IN APP CANVAS: custom branded, interactive canvas page for targeted campaign; fully trackable, highly engaging – html page provided by advertiser iVdopia – Sponsorship Ads

iVdopia Talk2Me Social Video Ads : 

iVdopia Talk2Me Social Video Ads On the iPhone for the First Time Talk: Video Ad plays on application launch or in-between game levels. The video ad can be upto 15 sec in duration Talk2Me screen appears at the end of the campaign Allows users to Share, Respond and Interact

iVdopia Pre-Application Video Format : 

iVdopia Pre-Application Video Format On the iPhone for the First Time Pre-App or In-App Video Ad: Video Ad plays on application launch or in-between game levels. The video ad can be upto 15 sec in duration Fetches High CPMs with advertiser Click Option: Users can click on learn more whereby user can go to advertiser WAP Site, Custom Canvas Page, Find on Map, Make a Call, or any other html page Advertiser can provide Multiple video creatives.

iVdopia Sponsorship Banner : 

Banner iVdopia Sponsorship Banner Banner Ad: 328*48px banner ad. Every 30 sec, banner ad can flip. 30 sec is counted as an impression. Advertiser can provide multiple banner ad creative assets. iVdopia platform shows different creatives every 30 sec. Banner ads follows the video ads and provide high CTRs as the advertiser’s message is delivered through the video ad Click Option: Users can tap on banner and on tapping can go to advertiser WAP Site, Custom Canvas Page, Find on Map, Make a Call, or any other html page

iVdopia’s Advertiser Solution : 

iVdopia’s Advertiser Solution Campaign Creation Self-serve portal available for campaign creation and campaign viewing Proprietary Ad Serving Layered “no-wait” video technology. iVdopia implements proprietary caching and streaming algorithms to ensure “no-wait” video ads Analytics & Tracking Complete reporting available on iVdopia portal Impressions Click CTR’s Uniques Engagement Reports are available in excel and pdf Reports available for day-wise, application-wise and country-wise campaign data Third-party click and impression tracking available

iVdopia’s Publisher Solution : 

iVdopia’s Publisher Solution High CPMs iVdopia provides highest CPM campaigns than any other ad network for your iPhone and Android applications Campaigns include Video and Banner campaigns Adding Application Self-serve portal available for adding Application and integrating SDK Proprietary Ad Serving Layered “no-wait” video technology. iVdopia implements proprietary caching and streaming algorithms to ensure “no-wait” video ads Analytics & Tracking Complete reporting available on iVdopia portal for Applications and Advertisements Application Daily Sessions Daily Uniques Session Times Device distribution of sessions Advertisements Impressions Click CTR’s Uniques Engagement Reports are available in excel and pdf Reports available for day-wise, application-wise and country-wise campaign data

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10 Case Studies 17 Again, Warner Bros Motion Pictures Goal: Promote purchase intent @ iTunes store Target: Young Women PreApp Video CTR’s: 4.25% Purchase Leads in 1 week: 13K Coke Zero, The Coca Cola Company Goal: Brand positioning social media experiment Target: Men and Woman PreApp Video CTR’s: 2.6% Unique Users: 1M+ Total Brand Engagement: 1M+ minutes Per User Engagement Time: 10 minutes Miller Lite, MillerCoors Goal: Promote Brand Positioning Target: Key beer drinks, 100% 21+ LDA compliance PreApp Video CTR’s: 4.63% Unique Users: 800k+ Total Brand Engagement: 6M+ minutes Per User Engagement Time: 7.5 minutes Campaign Features: Standard :15 PreApp Video [1.1] commercials, standard InApp Banner placement, custom branded InApp Canvas with single-point Miller Lite iPhone application downloads, allowing the brand to tap into the active social networking audience in a viral yet reflective position of its brand repositioning.

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11 Contact us Worldwide Headquarters 2051 Junction Avenue, Suite 218,San Jose, CA 95131 (650) 353 – 3290 Publishers: developers@ivdopia.com Advertisers: advertisers@ivdopia.com