Tips to Help You Write That Killer Content

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Presentation Description

There are so many things that are considered non-negotiable when running an online business and one of them is having killer content on your website.

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Presentation Transcript

Slide 1:

The Basics of Content Writing

Slide 2:

Why do we need Training?

Slide 3:

P rogress D evelopment D iscover L earn / Unlearn

Slide 4:

What is CONTENT WRITING?

Slide 5:

Communication WORDS through

Slide 6:

Difference : Content Writing and Speech

Slide 7:

Content Writing One way communication Instructive Has a flow of thought Speech/Dialogue Two way or more Goes with the flow Random/Unorganized

Slide 8:

PILLARS OF Content Writing?

Slide 9:

Editorial Tone/Style Creativity Client Brief PILLARS OF Content Writing?

Slide 10:

PILLARS OF Content Writing? Language Grammar Vocabulary Editorial Tone/Style Creativity Client Brief

Slide 11:

PILLARS OF Content Writing? Professional Corporate Like Flowery Level of vocabulary used Target audience Editorial Tone/Style Creativity Client Brief

Slide 12:

Understanding CREATIVITY

Slide 13:

UNDERSTANDING CREATIVITY Corporate/Professional Writing ( eg . Website Content Writing ) - Creativity with JARGONS and not adjectives - Stating FACTS than fluff - Creativity with PRESENTATION than words - Example

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UNDERSTANDING CREATIVITY Article Writing ( eg . CWD, Rolex ) - Creative in the beginning – ENGAGING rather than mundane - Keeping it INTERACTIVE - UNIQUE/FRESH Vs TRITE - Usage of QUOTATIONS (and molding them) - Example

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UNDERSTANDING CREATIVITY Sales/Communication Material Content ( Brochures, Mailers, Flyers, Newsletter ) - Be OBJECT ORIENTED than language oriented Know your TARGET AUDIENCE Understand the CONTEXT of language Use REFERENCE POINTS to benchmark content Check TONALITY – Formal/ Informal Play in LANGUAGE NO FLUFF

Slide 16:

ADDING VALUE TO CONTENT

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Make your content DISTINCTIVE RESEARCH is the key Movement of Content SIMPLE COMPLEX Usage of HEADINGS AND POINTERS Usage of JARGONS

Slide 18:

How to HONE YOUR SKILLS?

Slide 19:

READ ABSORB WRITE

Slide 20:

What to READ?

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Book on Common Errors Business Magazines Articles/Stories Website Content WHAT TO READ?

Slide 22:

Creating KILLER CONTENT

Slide 23:

A Strong Beginning Breaking of content Insightful Content CREATING KILLER CONTENT

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PUT THE BAIT HERE Make the content - Persuasive - Informative - Though Provoking - Engaging A Strong Beginning Breaking of content Insightful Content CREATING KILLER CONTENT

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Each subset of information comes in one paragraph A Strong Beginning Breaking of content Insightful Content CREATING KILLER CONTENT

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-Informative Value add Opinionated/ Personalized Well researched A Strong Beginning Breaking of content Insightful Content CREATING KILLER CONTENT

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OPTIMIZE YOUR SKILLS

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Work within your LIMITS U sing the RIGHT WORDS at the right place EDIT your text Understand the subject/theme/business OPTIMIZE YOUR SKILLS

Slide 29:

Types of CONTENT WRITING

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Do-it-Yourself Article Blog Informative Sales Copy Description of Products/Services TYPES OF CONTENT WRITING

Slide 31:

Take complete OWNERSHIP of your project

Slide 32:

You are NOT WRITERS but COMMUNICATORS Click Here For Content Writing Services Dubai

Slide 33:

Thank You For More Information Visit Our Website …… www.qualifiedsolutions.me

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