The Social Web Media

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By: miasky (98 month(s) ago)

interesting

 

By: michellepark (112 month(s) ago)

Nice presentation, please make it to download

By: ranasinghe (112 month(s) ago)

hi can you please forward me this presentation on: chulodarar@yahoo.com

By: shia25 (112 month(s) ago)

Thanks a ton for excellent one. !!

Presentation Transcript

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The Social Web transforming traditional outreach … quadrega

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Influence on B2B 83% of businesses use the Internet to research and find potential vendors * Enquiro : “Business to Business Survey 2009.”

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In the blink of an eye, web surfers make nearly instantaneous judgment of the website’s visual appeal. The Impact of Design on Credibility of web users admit making judgments about the credibility of an organization based on the design of its web site. 78%

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Word of mouth … 34% of bloggers post opinions about products & brands *Source: Marketing Vox and Nielsen BuzzMetrics SES Magazine * July 2009 Nielsen Global Online Consumer Survey 78% of consumers trust peer recommendations

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But why should you care ???

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It’s a must have for Corporate Marketing … Creating brand awareness … Inbound marketing / research Promoting / showcase new products / services. Community relations / building creating employment Why because …

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You are already involved in Web media Your family & employees are doing it. Discussion about your company and brand are taking place. If you participate you can shape positive outcome. Why because …

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Of comparative advantages… Word of mouth is #1 influencer of purchases Does not require a huge media marketing budget. Viral effect can carry a message long way Why because …

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for brand survival Traditional Media Web Media Customers Talk to Selling Voice = company More expensive Prof media outlets Push Marketing Broader Market Static Content Short Lived One - Sided Collaborator Talk with Sharing Voice = citizen Less expensive User content Pull Marketing Targeted Market Evolving Content Long Life Multiple Opinions vs

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The trust and credibility your website communicates is critical in helping visitors feel confident in purchasing from you

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” “ Design is the only thing that differentiates one product from another in the marketplace - Norio Ohga At Sony we assume that all products of our competitors have basically the same technology, price, performance and features.

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quadrega do ??? So … what does

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www.quadrega.com orders@quadrega.com We are “creative marketing geeks”

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Social > media Conclusion …

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