Slide 2:
A brand is a set of associations that are linked to a product range, a division, or company.
These associations reside in the memory of customers
These associations help customers understand-
What the brand or company is,
Why it is potentially relevant to them,
How it is different or similar to other products made by the company
How it is similar or different from competitor’s products. What is a Brand?
Slide 3:
Coca-Cola is123 years old and is one of the most recognized brands
Inspires creativity,passion,optimism and fun
Focuses on the needs- customers, consumers and franchise partners
Brand value - $66,667 million
Created in Atlanta, By Dr John S Pemberton
Brand communicates the idea of " Enjoying life's simple pleasures".
Registered as a trademark in 1887
Slide 4:
Mc Donald's is the largest chain of quick service restaurants
Mc Donald’s serves six million customers each day
Good quality product at an affordable price-huge customer base
To serve customers across the world- customized their products
Protecting and preserving the environment by:
Litter bins outside all restaurants
Replacing plastic salad containers with paper card containers
Use low energy lamps and light level sensors
Slide 5:
Toyota Motor Corporation is one of the world's leading automakers
Offers full range of models- mini vehicles to large trucks, under the Toyota and Lexus brand names.
Toyota markets vehicles in more than 140 countries
Recognized for Quality of products and production systems
Factories in most parts of the world-assembling vehicles for local markets
Good post service facilities
Been more productive then its competitors
Slide 6:
The brand characteristics people liked about Google were:
Clean, minimalist interface
2. Lack of in-your-face advertising links
3. Friendly
Credible source of information
Google genuinely believes in the motto: the searcher is king
Slide 7:
Nike was born in 1972
Wide range of sport equipment and apparel
The reasons for it becoming the biggest sport brand are:
Market innovation
Fashionable Designs
Marketing strategy-sponsorship agreemets,professional teams and college athletic teams
Popular in youth culture and hip- hop culture
Wide range of products for both Women and Men
Slide 8:
THANK YOU