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PRESENTATION ON : SWOT ANALYSIS Submitted To : Submitted By : Ms. Navjot Amisha (246) Barinder (247) Sahira (248) B.B.A-4 th (D)


WHAT IS SWOT? SWOT analysis is a strategic planning method used to evaluate the S trengths, W eaknesses/Limitations, O pportunities, and T hreats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective




SWOT ANALYSIS Strengths : characteristics of the business, or project team that give it an advantage over others W eaknesses (or Limitations): are characteristics that place the team at a disadvantage relative to others O pportunities: external chances to improve performance (e.g. make greater profits) in the environment T hreats: external elements in the environment that could cause trouble for the business or project


TATA MOTORS Tata Motors Limited is an Indian multinational automotive corporation headquartered in Mumbai , India. It is the eighteenth largest motor vehicle manufacturing company in the world by volume. Part of the Tata Group , it was formerly known as TELCO (TATA Engineering and Locomotive Company). Its products include passenger cars, trucks, vans and coaches. Tata Motors is South Asia’s largest automobile company; it is the leader in commercial vehicles and among the top three in passenger vehicles. Worldwide it is the world's fourth-largest truck manufacturer and second-largest bus manufacturer. Tata Motors is a cross-listed company ; its stock trades on the Bombay Stock Exchange and the New York Stock Exchange .

Tata Motors Limited :

Tata Motors Limited Type : Public company Industry: Automotive Founded: 1945 Founder(s): JRD Tata Headquarters: Mumbai , Maharashtra, India Key people: P. M. Telang , (MD) Products: Automobiles, Commercial vehicles Revenue: US$ 27.629 billion (2011) Profit : US$ 1.653 billion (2011) Total assets : US$ 23.131 billion (2011) Total equity : US$ 4.683 billion (2011) Employees: 53,151 (2011)

Strengths :

Strengths Well known brand with good reputation . Planned and smart international strategy . Smart approach in responding to the market demand . It is the eighteenth largest motor vehicle manufacturing company in the world. Fast product development ability. Strong customer base.

Weaknesses :

Weaknesses Low level of infrastructure . Lack of experience in certain new sectors . The company's passenger car products are based upon 3rd and 4th generation. Despite buying the Jaguar and Land Rover brands Tata has not got a foothold in the luxury car segment One weakness which is often not recognised is that in English the word ' tata ' means rubbish.


OPPURTUNITIES Two of the World's luxury car brand land rover and jaguar have been added to its portfolio of brands. Nano is the cheapest car in the World - retailing at little more than a motorbike. New long awaited products . Govt. support . Emerging high market demand for passenger cars at low cost . The company has put in place a very proactive Corporate Social Responsibility (CSR).


THREATS High level of competition . Sustainability and environmentalism. Down turn of world economy . Oil rising prices . Other companies have been in the passenger car business for 40 -50 years .


APPLE Apple Inc. formerly Apple Computer, Inc. is an American multinational corporation that designs and sells consumer electronics , computer software , and personal computers . The company's best-known hardware products are the Macintosh line of computers, the iPod , the iPhone and the iPad . Apple has 357 retail stores in ten countries, and an online store . It is the largest publicly traded company in the world by market capitalization . The company had 60,400 permanent full-time employees and 2,900 temporary full-time employees worldwide


APPLE Type Public Industry: Computer hardware , Computer software , Consumer electronics , Digital distribution Founded: April 1, 1976 Founder(s): Steve Jobs Headquarters: California, U.S. Key people: Tim Cook (CEO), Arthur Levinson (Chairman) Profit : US$ 25.922 billion Total assets :US$ 116.371 billion Total equity : US$ 76.615 billion


STRENGTH Apple is a very successful company. Sales of its iPod music player and Macintosh had increased profits. Strong products such as Iphone , ipod . Strong customer base. Strong design in quality . Fourth largest mobile handset supplier .


WEAKNESSES High prices compared to competitors . Limited hardware upgrade ability for apple notebooks . OS with limited software support which pushes customers to other competitors .


OPPURTUNITIES Reduce prices to increase market share . Allows easy hardware and software compatibility with PC . With strong customer base apple can easily venture into other avenues . With new technology apple will be able to invent new products and create new market segment.


THREATS Strong competition from rivals such as Dell , Microsoft , HP and others . Strong competition in phone business from Nokia , Samsung and others. Increasing internet privacy will reduce income from itunes business .



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