social media update 17nov09

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……for eurotherm heat treatment update

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w hy should we be excited?

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1. (almost) everyone is using some form of social media customer prospect Channel partner colleague Future employee supplier

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2. inexpensive method to connect all sorts of people & groups

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s o…. which tools to use?

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Key Concepts from Paul Chaney Book – The Digital Handshake

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Business Suit Clothing Analogy from Paul Chaney for LinkedIn, Facebook and Twitter

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Eurotherm Home Page on Linkedin 186 employees networked together

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My Linkedin tools: Connections Reading List by Amazon Events Groups Wordpress (Blog) link Company Buzz

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Business Casual

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Facebook Fanpage for businesses Currently only 6 followers! Wall for updates on Products Notes section for library of products

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WordPress Blog Heat Treatment & Beyond http://heattreat.eurotherm.com Redesign easier navigation Content includes Product news as well as Industry news and hints/tips on general heat treatment process control Links to Presentations and Videos

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WordPress Blog Heat Treatment and Beyond http://heattreat.eurotherm.com (initial design) Visitor Tracking showing spike in Sept during ASM show

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http://www.theMonty.com Online newspaper for the heat treat industry. Banner ad (since Jan09) when clicked goes to the blog http://heattreat.eurotherm.com

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http://heattreatingforum.com A virtual tool created by heat treaters for the benefit of the heat treat industry Bulletin board style Linkedin group

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Cocktail party

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Twitter Many conversations relating to the latest in socialmedia trends Listening to conversations, commenting and gaining a following then introduce some Heat Treatment content or let people follow the link in my profile.

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Company Buzz (Twitter on Linkedin ) Can keep updated on what the Twitter community is talking about using seaches – eg . Eurotherm. 3 months ago Eurotherm controllers were being talked about, have sent a tweet but no response (so 3 months too late!)

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w hat next?

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Videos and Podcasts

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