social media update 17nov09

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Slide 1: 

……for eurotherm heat treatment update

Slide 2: 

why should we be excited?

Slide 3: 

1. (almost) everyone is using some form of social media customer prospect Channel partner colleague Future employee supplier

Slide 4: 

2. inexpensive method to connect all sorts of people & groups

Slide 6: 

so…. which tools to use?

Slide 7: 

Key Concepts from Paul Chaney Book – The Digital Handshake

Slide 8: 

Business Suit Clothing Analogy from Paul Chaney for LinkedIn, Facebook and Twitter

Slide 9: 

Eurotherm Home Page on Linkedin 186 employees networked together

Slide 10: 

My Linkedin tools: Connections Reading List by Amazon Events Groups Wordpress (Blog) link Company Buzz

Slide 11: 

Business Casual

Slide 12: 

Facebook Fanpage for businesses Currently only 6 followers! Wall for updates on Products Notes section for library of products

Slide 13: 

WordPress Blog Heat Treatment & Beyond http://heattreat.eurotherm.com Redesign easier navigation Content includes Product news as well as Industry news and hints/tips on general heat treatment process control Links to Presentations and Videos

Slide 14: 

WordPress Blog Heat Treatment and Beyond http://heattreat.eurotherm.com (initial design) Visitor Tracking showing spike in Sept during ASM show

Slide 15: 

http://www.theMonty.com Online newspaper for the heat treat industry. Banner ad (since Jan09) when clicked goes to the blog http://heattreat.eurotherm.com

Slide 16: 

http://heattreatingforum.com A virtual tool created by heat treaters for the benefit of the heat treat industry Bulletin board style Linkedin group

Slide 17: 

Cocktail party

Slide 19: 

Twitter Many conversations relating to the latest in socialmedia trends Listening to conversations, commenting and gaining a following then introduce some Heat Treatment content or let people follow the link in my profile.

Slide 20: 

Company Buzz (Twitter on Linkedin) Can keep updated on what the Twitter community is talking about using seaches – eg. Eurotherm. 3 months ago Eurotherm controllers were being talked about, have sent a tweet but no response (so 3 months too late!)

Slide 21: 

what next?

Slide 22: 

Videos and Podcasts