EMGT520_Schupska_PLM_Project_Module12

PLM: Product Lifecycle Management:

PLM: Product Lifecycle Management EMGT 520 Pete Schupska April 11,2011

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Product Lifecycle Management (PLM) as an enterprise system that covers “conceptualization, design, building and support of products and services” What is PLM? PLM People Processes Information Business Systems Consistent support system for: Collaboration Management Dissemination Use of Information By eliminating practices that are slow, costly, inflexible, and otherwise difficult to manage, PLM provides an information backbone for the extended enterprise.

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PLM makes data accessible to a wider audience: vendors, buyers, executives, service and manufacturing personnel can be brought into a collaborative process What is PLM? PLM facilitates a conversion from “over-the-wall” methodology to a concurrent model. Over-the-Wall Concurrent

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Fastener Sizes Assembly Torque Sub-Component BOM Materials and Properties Part Cost and Weight Calculation and Simulation Data Test Reports Development Schedules Customer Requirements Maintenance Documentation Regulatory Requirements Manufacturing Processes Process Control Standards 3D Geometry Supplier Information 2D Part Drawing What Data Does PLM Manage? PLM requires a simple, intuitive user interface, as such many PLM systems are centered on the 3D model.

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How Does PLM Manage Data? PLM systems, such as Enovia , provide a universal graphical interface; a powerful visual representation of systems.

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How Does PLM Manage Data? The universal graphical interface assists the enterprise in the challenges associated with change management.

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PLM Development Timeline 1980s 1990s 2000s 1980 – Unigraphics Launched 1981 – Dassault Founded 1984 – Boeing Adopts CATIA 1985 – AMC applies PLM and CAD to SUV development 1990 – General Dynamics Adopts CATIA 1991 – Teamcenter Launched at General Motors 1996 – Enovia Launched 2006 – 3mil Teamcenter users 2008 – CATIA V6 released Aras Corp Arena Solutions Dassault Systemes Ingenuus Software Metafore Oracle PTC SAP Siemens PLM Software

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Case 1: Ergonomic Assembly Evaluation Ford has leveraged its PLM system; combining Digital Human Models and the 3D environment to ensure ergonomically acceptable assembly jobs. By feeding worker injuries, reach and strength information into the early development stages, ergonomic related design changes can be all but eliminated. Injury rates are tracked against part numbers in the PLM software. Digital Human Models are used to evaluate the assembly difficulty. This data is used to establish design requirements for insertion force and hand clearance.

Case 2: Service and Customer Documentation:

Case 2: Service and Customer Documentation Due to the shrinking availability of prototypes, technical writers are forced to use computer generated images for documentation 3D images and animations greatly reduce the need for written text PLM connects engineering and service by providing accurate 3D representations which can be utilized for customer support documentation; replacing conventional methods which have become too costly for the global marketplace. Global companies provide customer documentation worldwide; which must be translated. Costs are high, based on number of words

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Benefit Area Reduction Development Costs 24% Product Costs Up to 20% Change Management Costs Up to 40 % After determining the specific benefits an organization can achieve they have to be converted in monetary savings to create a business case and to calculate the ROI achievable through the use of PLM. Benefits / Drawbacks of PLM Methods Benefit Area Reduction Data Searching 20-60% Re-Creating Data 75% Development Time 60-70%

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PLM Costs and Availability Cost Element Cost Type Implementation Cost % Software One-time Capital Investment 30% Software Maintenance Annual Recurring E xpense 6% Hardware One-time Capital I nvestment 8% Education and software selection One-time expense 8% Process optimization One-time expense 8% Implementation services One-time expense 25% Training One-time expense 5% Data migration One-time expense 5% Post-go-live support Annual Recurring Expense 5%

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Product Lifecycle Management, focused on the 3D language: 1. Enables collaboration in a virtual product 2. Leverages the intellectual assets of the entire organization 3. Creates a virtual environment with no organizational boundaries 4. Speeds development and innovation for new products Summary

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Baughey , Kevin. “The Future of Automotive Design & Development: 3D for All," 2009-01-0476, SAE International, 2009. Fiacco,Enrico , Allison Stephens, Glenn Harrington, Tara Kajaks . “The Evaluation of Hose Insertion Tasks using Digital Human Models," 2009-01-2275, SAE International, June 9,2009. Jockusch,Stefan , Davey,Cristopher .(June 24, 2010). Managing Vehicle Complexity Through Systems Driven Product Development. Retrieved March 31,2011, from http://www.sae.org/mags/aei/webcasts.htm. John, Carsten . “Using 3D Product Data Beyond Engineering," 2010-01-2011, SAE International, October 5,2010. "PLM Technology Guide." PLM Technology Guide . PLM Technology Guide, 2008. Web. 27 Mar. 2011.<http://plmtechnologyguide.com/site/>. http://plmtechnologyguide.com/site/?page_id=435 http://plmtechnologyguide.com/site/?page_id=604 http://plmtechnologyguide.com/site/?page_id=1434 http://plmtechnologyguide.com/site/?page_id=1184 http://plmtechnologyguide.com/site/?page_id=1287 http://plmtechnologyguide.com/site/?page_id=1473 Turban, Efraim and Linda Volonino , Information Technology for Management , 7 th edition John Wiley & Sons, Inc., Hoboken, New Jersey, 2010. Sources http://volunteers.sae.org/authors/references.htm