Brand Reputation Management: PSB50

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In PSB50 survey Penn Schoen Berland team approached business elites to understand the Indian MNC's. As per this research it's been found that India is heading in the right direction and financial and market performance are key, but so is management of brand image. As per the Bizfluentials opinion, IT sector is India's most promising over the next 5 years & Indian Companies have strong futures if the communication is effective. Read more about this survey by visiting winning knowledge section of http://www.psbresearch.in

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Presentation Transcript

Slide1:

The PSB 50 How Global Bizfluentials view the rise of Indian Inc.

For The PSB 50, Penn Schoen Berland team approached business elites, or Bizfluential™, audiences:

For The PSB 50, Penn Schoen Berland team approached business elites, or Bizfluential™, audiences Bizfluentials™ are defined as financially literate, following financial media almost daily or several times a week . They were aged 21-74, in mid- to high-income groups, working for a company that operates or is traded internationally Fieldwork was conducted online in India, US, UK, France, Germany, China, Indonesia Japan, Malaysia, Singapore and South Korea during the first two weeks of March 2011

India is still searching for its GE, its HSBC & Microsoft:

India is still searching for its GE, its HSBC & Microsoft India is heading in the right direction Overall awareness of Indian companies is low Nevertheless, Indian companies are considered good investments Although they are perceived as dependent on low operating costs Financial and market performance are key , but so is management of brand image

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The economy is heading in the right direction India Inc. is on the rise Corporate governance standards are seen as high

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At least 23% of Bizfluentials in each region say that the IT sector is India’s most promising over the next 5 years Construction and Automotive are also performing…..

Indian Companies have strong futures but are challenged to communicate effectively…:

Indian Companies have strong futures but are challenged to communicate effectively… Global awareness of Indian brands is very low Indian Firms are believed to rely upon low operational costs and government support

Slide7:

The PSB50 : Top 10 Companies TATA Group Sun Pharmaceutical Industries Air India Jet Airways TVS Company State Bank of India Oil and Natural Gas Corporation (ONGC) Indian Oil Corporation Axis Bank Kingfisher Airlines GLOBAL RANK 1 2 3 4 5 6 7 8 9 10

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Achieving price or quality advantage can be fleeting – effective brands help build marketplace longevity Importance of vision and image makes brand building mandatory

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Make brand reputation building your mission Build on themes of the entrepreneurial spirit more effectively Define and explain your unique business vision Action Agenda For Indian MNCs

Slide10:

THANK YOU http:// www.psbresearch.in/pdf/psb-50.pdf

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