Tech Trends and Takeaways

Category: Education

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Tech Trends and Takeaways : 

Tech Trends and Takeaways From NACE Journal, March 2009, Special Technology Issue

University of Pennsylvania- Technology Student Survey : 

University of Pennsylvania- Technology Student Survey Ready, Tech, Go! Considering Student Preference in Using New and Traditional Technology

The Basics : 

The Basics Spring 2008 survey with 441 respondents. 86% undergrad, 13% grads Most in their junior and senior year Students want interactive websites and access to information at any time of the day. In rank order, students learn about employers through social networking sites, podcasts, online videos, blogs.

Preferences : 


Methods : 

Methods Website 42% of respondents visit the career services web site from every day to a few times per week. Only 18% never visited the site

Methods : 

Methods Video Many schools are using video podcasts and “video-casting” to reach students after hours Penn has created videos to promote events to employers They have videos of alumni interviews to provide students with firsthand career advice and information.

Methods : 

Methods Audio Penn has 30 mp3s covering topics ranging from “Managing your Facebook Profile and Online Presence” to “Preparing for a Career Fair”– ( 2 of their most popular) Podcasts on their site were accessed nearly 30,000 times between September 2007 and March 2008 The location of podcasts is extremely important and those on their front page received significantly more than those elsewhere.

Methods : 

Methods Online Workshops Penn provides an online version of their “On-Campus Recruiting Orientation” created with a tool that converts PPT into flash based interactive presentations. This received 3,207 hits in the same period that only 475 came in for in-person sessions

Methods : 

Methods Facebook Penn has “more than 300” fans and they believe the events piece to be a “particularly effective tool to reach students”. Mention the need to keep content fresh and how this can be a burden—they noticed that on days when content is updated there is a spike in hits Students reported that Facebook was the second most common way of learning about one of Penn’s fall career fairs, but only 7 % felt that it is how offices on campus should be distributing information.

Methods : 

Methods Email is still king 93% of students reported that email was a way they found out about programs and 92% said they would prefer to learn about it that way. 77% of students reported that they either read every email or used the subject line to determine whether or not to read them. Therefore, Penn recommends targeting emails to specific groups as much as possible.

Other Takeaways : 

Other Takeaways The number of Walk-in appointments has decreased slightly over the past 5 years, while appointments have remained the same. This implies that students are using tech to answer many of the quick questions that are addressed by walk-ins Penn students consistently preferred “high-touch” face-to-face interactions to any technological method. “Ultimately there is unlikely to be only one best approach.”

Information from other articles in the same issue : 

Information from other articles in the same issue James Madison University in Virginia is also using online workshops to qualify students for OCR access. SUNY Oswego is using a web page full of RSS feeds that affords students a moderated view of the latest news from the internet We could use this to have live information streaming from select sources right into industry exploration pages, or into a one-stop shop news section They are also using Meebo as a contact form for instant feedback or questions from students So is University of Texas San Antonio Some are experimenting with Social Bookmarking This would allow us to organize and share our web-links in a more intelligent fashion by using tags or metadata Some are experimenting with Social News Sites like Digg or Reddit This would allow users to submit and rank news articles thereby increasing user interaction and site ownership Everybody is using Facebook primarily to advertise events Everybody is using “career services management” systems (ours is CRM) Students are living their lives “out-loud” which requires a shift in communications strategy—this is a many-to-many conversation rather than one-on-one. Employers are not required by law to disclose information gleamed from social networking sites like they would be from other background sources.

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