Understanding Your Market : Understanding Your Market No business can succeed without customers! The customer is king! What is the canteen’s target market?
What service do they want from the canteen?
What ‘value-add’ can the canteen provide?
Research Methods : Research Methods Analyzing sales patterns
Analyzing competitor activity
Surveying current customers
Surveying potential customers
Survey Methodology : Survey Methodology Create/adapt a survey instrument
‘Select’ your research participants
Collect the data
Enter the data
Analyze the data
Types of Survey Questions : Types of Survey Questions Demographic
Open – ended
What dish would you most like the canteen to serve?
Please identify which of the three dishes below you would most like to have served at the canteen?
Chili Con Carne
Your Learning Assignment : Your Learning Assignment Create a new/expanded survey instrument.
Collect feedback from
5 current customers
5 potential customers
Enter and analyze your results.
Visit and evaluate one ‘competitor’
Generate a short (half page) report with your findings &
suggestions for canteen improvement.
6) Don’t forget your student write-up!