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“POP ART: Richard Hamilton – Andy Warhol” Anno scolastico 2013/2014 C.L.I.L. P rof . Fabio Scarpulla Prof.ssa Lucia Stringhini

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Richard Hamilton, Just what is it that makes today's homes so different, so appealing? , collage, 1956 (26x25), Kunsthalle T ϋ bingen , T ϋ bingen

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Object/ people A woman on stairs using a vacuum A Victorian man in a portrait A tape deck A romance comic A cinema showing “The Jazz singer” A television The planet Earth on the ceiling The Ford Fairlane logo A bodybuilder man A burlesque dancer wearing a lampshade hat A canned ham box Modern sofas and armchairs A giant Tootsie Pop A newspaper (Journal of Commerce) What do they symbolize? Example of popular culture literature Importance given to advertising system A very popular American movie An ironic very popular candy A food present in all modern homes Symbol of the “Space race” Icon of modern culture Reference to global trade Reference to tradition One of the top selling car models of the 50‘s Furniture elements present in modern homes Technological marvel Importance given to the body Mockery of a sex symbol

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OBJECT DESCRIPTION OBJECT DESCRIPTION OBJECT DESCRIPTION OBJECT DESCRIPTION OBJECT DESCRIPTION OBJECT DESCRIPTION OBJECT DESCRIPTION OBJECT DESCRIPTION OBJECT DESCRIPTION OBJECT DESCRIPTION

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Object/ people A woman on stairs using a vacuum A Victorian man in a portrait A tape deck A romance comic A cinema showing “The Jazz singer” A television The planet Earth on the ceiling The Ford Fairlane logo A bodybuilder man A burlesque dancer wearing a lampshade hat A canned ham box Modern sofas and armchairs A giant Tootsie Pop A newspaper (Journal of Commerce) What do they symbolize? Example of popular culture literature Importance given to advertising system A very popular American movie An ironic very popular candy A food present in all modern homes Symbol of the “Space race” Icon of modern culture Reference to global trade Reference to tradition One of the top selling car models of the 50‘s Furniture elements present in modern homes Technological marvel Importance given to the body Mockery of a sex symbol

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Object/ people A woman on stairs using a vacuum A Victorian man in a portrait A tape deck A romance comic A cinema showing “The Jazz singer” A television The planet Earth on the ceiling The Ford Fairlane logo A bodybuilder man A burlesque dancer wearing a lampshade hat A canned ham box Modern sofas and armchairs A giant Tootsie Pop A newspaper (Journal of Commerce) What do they symbolize? Importance given to advertising system Reference to tradition Technological marvel Example of popular culture literature A very popular American movie Icon of modern culture Symbol of the “Space race” One of the top selling car models of the 50‘s Importance given to the body Mockery of a sex symbol A food present in all modern homes Furniture elements present in modern homes An ironic very popular candy Reference to global trade

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Richard Hamilton’s interview

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Who realized the cover of White Album? Who realized the cover of Sgt Pepper's? Is the cover of the White Album a pop work? Why? Is the cover of Sgt Pepper's a pop work? Why? Why didn't EMI agree on the cover drawing? Who convinced them? What is the meaning of the number written on the cover? What is the real title of the album? Who realized the cover of White Album? Who realized the cover of Sgt Pepper's? Is the cover of the White Album a pop work? Why? Is the cover of Sgt Pepper's a pop work? Why? Why didn't EMI agree on the cover drawing? Who convinced them? What is the meaning of the number written on the cover? What is the real title of the album? Who realized the cover of White Album? Who realized the cover of Sgt Pepper's? Is the cover of the White Album a pop work? Why? Is the cover of Sgt Pepper's a pop work? Why? Why didn't EMI agree on the cover drawing? Who convinced them? What is the meaning of the number written on the cover? What is the real title of the album? Why did Hamilton and EMI dispute over the album?

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Jann Haworth & Peter Blake (1967) Richard Hamilton (1968)

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Mae West Jung Poe Fred Astaire Bob Dylan Tony Curtis Robert Peel Marilyn Monroe William Burroughs Stan Laurel & Oliver Hardy Marx Freud Marlon Brando Tom Mix Oscar Wilde Johnny Weissmuller The Beatles ( wax ) The Beatles ( real ) Marlene Dietrich Lewis Carroll Lawrence of Arabia Diana Dors Shirley Temple ( again ) Shirley Temple

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POP ART Pop art is a modern art movement that developed in the 1950s and 60s. Subjects, themes and techniques of Pop Art are drawn from modern mass culture, such as advertising , movies , news , comics , product design, science fiction and technology. Pop artists use mechanical means of reproduction or rendering techniques which avoid the expressive hand of the artist, such as serigraphy and collage , as already done by Dadaism artists, but without the same anarchist and provocative spirit. Pop image is neat, forms are bordered with black lines as in comic books, and colors are bold and bright. The objects are often plain like in a poster, and without perspective or chiaroscuro. The subjects, taken from a recognizable imagery or mundane reality , pass through a decontextualization and become the parody of themselves In 1952, the Scottish artist and sculptor Eduardo Paolozzi presented a series of collages titled Bunk consisting of 'found objects' that mostly represented American popular culture. One of the images in that presentation was I was a Rich Man's Plaything , which included the first use of the "pop″ word. The starting point of Pop Art is the work by “ The Independent Group ”, a gathering of young artists founded in London , in 1952, by Richard Hamilton , who challenged modernist approaches to culture and the traditional view of "fine art". Hamilton is the most important protagonist of Pop Art in Great Britain . His exhibition Man, Machine and Motion (1955) and his work, Just what is it that makes today's homes so different, so appealing? (1956) for the exhibition This is Tomorrow are considered the earliest works of pop art. In 1957 Hamilton defined Pop Art in a letter to Alison and Peter Smithson: "Pop Art is: popular , transient , expendable , low-cost , mass-produced , young , witty , sexy , gimmicky , glamorous , and Big Business ".

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Pop Art exploded In the United States , thanks to Andy Warhol and other artist such as Roy Lichtenstein , Robert Rauschenberg , Claes Oldenburg and Jasper Jones . In New York , during 1960s, Warhol founded a studio called "The Factory" and a wide range of artists, writers, musicians, intellectuals, drag queens, playwrights, bohemian street people, Hollywood celebrities, and wealthy patrons gathered around him. He used many forms of media: hand drawing, painting, printmaking, photography, silk screen, sculpture, film, and music. He was also a pioneer in computer-art using Amiga computers that were introduced in 1984, two years before his death. Warhol made paintings of iconic American objects such as dollar bills, mushroom clouds, electric chairs, Campbell's Soup Cans, Coca-Cola bottles, Brillo soap box , celebrities such as Marilyn Monroe , Elvis Presley , Marlon Brando, Troy Donahue, Muhammad Ali, Elizabeth Taylor, and even Mao Zedong or the Botticelli’s Venus, as well as newspaper headlines or photographs of police dogs attacking civil rights protesters. American Pop Art proposes the anti aesthetic and not very artistic world of daily consumption objects, serial products from industry, seen in advertising and exposed in series in every supermarket. They are raised to artworks because they are symbols of an epoch as well as movie stars, heads of state and chronicle fact. The Italian Pop scene is various and expression of different local experiences, although every artist seem use the same artistic language. In addition to modern life icons taken from advertising, daily life or Italian art, artworks sometimes show a reading of Italian situation connectable to the social and political climate of the 70s in Italy. Most important Pop artists are Mario Schifano , Mimmo Rotella , Enrico Baj and Piero Manzoni .

PowerPoint Presentation:

POP ART Pop art is a modern art movement that developed in the 1950s and 60s. Subjects, themes and techniques of Pop Art are drawn from modern mass culture, such as advertising , movies , news , comics , product design, science fiction and technology. Pop artists use mechanical means of reproduction or rendering techniques which avoid the expressive hand of the artist, such as serigraphy and collage , as already done by Dadaism artists, but without the same anarchist and provocative spirit. Pop image is neat, forms are bordered with black lines as in comic books, and colors are bold and bright. The objects are often plain like in a poster, and without perspective or chiaroscuro. The subjects, taken from a recognizable imagery or mundane reality , pass through a decontextualization and become the parody of themselves In 1952, the Scottish artist and sculptor Eduardo Paolozzi presented a series of collages titled Bunk consisting of 'found objects' that mostly represented American popular culture. One of the images in that presentation was I was a Rich Man's Plaything , which included the first use of the "pop″ word. The starting point of Pop Art is the work by “ The Independent Group ”, a gathering of young artists founded in London , in 1952, by Richard Hamilton , who challenged modernist approaches to culture and the traditional view of "fine art". Hamilton is the most important protagonist of Pop Art in Great Britain . His exhibition Man, Machine and Motion (1955) and his work, Just what is it that makes today's homes so different, so appealing? (1956) for the exhibition This is Tomorrow are considered the earliest works of pop art. In 1957 Hamilton defined Pop Art in a letter to Alison and Peter Smithson: "Pop Art is: popular , transient , expendable , low-cost , mass-produced , young , witty , sexy , gimmicky , glamorous , and Big Business ".

PowerPoint Presentation:

Pop Art exploded In the United States , thanks to Andy Warhol and other artist such as Roy Lichtenstein , Robert Rauschenberg , Claes Oldenburg and Jasper Jones . In New York , during 1960s, Warhol founded a studio called "The Factory" and a wide range of artists, writers, musicians, intellectuals, drag queens, playwrights, bohemian street people, Hollywood celebrities, and wealthy patrons gathered around him. He used many forms of media: hand drawing, painting, printmaking, photography, silk screen, sculpture, film, and music. He was also a pioneer in computer-art using Amiga computers that were introduced in 1984, two years before his death. Warhol made paintings of iconic American objects such as dollar bills, mushroom clouds, electric chairs, Campbell's Soup Cans, Coca-Cola bottles, Brillo soap box , celebrities such as Marilyn Monroe , Elvis Presley , Marlon Brando, Troy Donahue, Muhammad Ali, Elizabeth Taylor, and even Mao Zedong or the Botticelli’s Venus, as well as newspaper headlines or photographs of police dogs attacking civil rights protesters. American Pop Art proposes the anti aesthetic and not very artistic world of daily consumption objects, serial products from industry, seen in advertising and exposed in series in every supermarket. They are raised to artworks because they are symbols of an epoch as well as movie stars, heads of state and chronicle fact. The Italian Pop scene is various and expression of different local experiences, although every artist seem use the same artistic language. In addition to modern life icons taken from advertising, daily life or Italian art, artworks sometimes show a reading of Italian situation connectable to the social and political climate of the 70s in Italy. Most important Pop artists are Mario Schifano , Mimmo Rotella , Enrico Baj and Piero Manzoni .

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ADVERTISING ANDY WARHOL BRILLO SOAP BOX DADAISM CAMPBELL’S CLAES OLDENBURG COLLAGE COMICS EDUARDO PAOLOZZI DECONTEXTUALIZATION ELVIS PRESLEY ENRICO BAJ INDEPENDENT GROUP JASPER JONES LONDON MARILYN MONROE MARIO SCHIFANO MASS CULTURE MIMMO ROTELLA MOVIES MUNDANE REALITY NEWS NEW YORK PARODY PIERO MANZONI POPULAR RECOGNIZABLE IMAGERY RICHARD HAMILTON ROBERT RAUSCHENBERG ROY LICHTENSTEIN THIS IS TOMORROW UNITED STATES BIG BUSINESS EXPENDABLE GIMMICKY GLAMOROUS GREAT BRITAIN LOW COST MASS PRODUCED SERIGRAPHY SEXY TRANSIENT WITTY YOUNG EXPENDABLE = AVAILABLE, USABLE GIMMICKY = a GIMMICK is a sort of GADGET  GIMMICKY means FULL of THINGS that CAPTURE our ATTENTION GLAMOROUS = CHARMING, ATTRACTIVE, ENCHANTER PARODY = a FUNNY or SATIRICAL IMITATION of a SERIOUS THING TRANSIENT = TRANSITORY, NOT LASTING or ENDURING, or PERMANENT WITTY = FUNNY, BRILLIANT

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● S R I A D V E R T I S I N G M ● N E E P I E R O M A N Z O N I I T D I C O S C H E Y S D F Y E M M U A V O P L O T U H C E R O W M M E D O G U L N T E P I P V U Y I O E A M N L E T H M A M E R N O C R R I Y I A B E I A R O N J G R K O O S B Z R P X S S G C D A L K Y T B M B A O M T I S I O E S A D Y E E A R B M A U S P R L N P M N M L R R I L U C A T R E L T E O I A L T I L E N W L O O S A G R R E R A R O L I D I I M D C G R J O T I N A S O M A U Z O U L E O O U S L D U C S A N L A R C A L U N S N Y Y S H O G E N T R E E V P E M E N W C I A E R I I O D S I S S A T M A H F P R E A O W L O S E B S H O R E A B Y A T N J E L P T W S C N H N N O T L I M A H D R A H C I R O B O X N I R L B W E E T O U L O L E D O E T B O O I N S S R L Y E L R N D I Y T W C T B L D F T O A M G O O S D A C I T U E E U U R Z S F L O N O E O R Y R Y T R R S F Z I F T A R R S N E G X I E E N W M I I N R A G T E X P E N D A B L E U T E T P S S E N I S U B G I B S N ADVERTISING ANDY WARHOL BRILLO SOAP BOX DADAISM CAMPBELL’S CLAES OLDENBURG COLLAGE COMICS EDUARDO PAOLOZZI DECONTEXTUALIZATION ELVIS PRESLEY ENRICO BAJ INDEPENDENT GROUP JASPER JONES LONDON MARILYN MONROE MARIO SCHIFANO MASS CULTURE MIMMO ROTELLA MOVIES MUNDANE REALITY NEWS NEW YORK PARODY PIERO MANZONI POPULAR RECOGNIZABLE IMAGERY RICHARD HAMILTON ROBERT RAUSCHENBERG ROY LICHTENSTEIN THIS IS TOMORROW UNITED STATES BIG BUSINESS EXPENDABLE GIMMICKY GLAMOROUS GREAT BRITAIN LOW COST MASS PRODUCED SERIGRAPHY SEXY TRANSIENT WITTY YOUNG “In the future, everybody will be world famous for fifteen minutes ” (Andy Warhol)

PowerPoint Presentation:

Andy Warhol, 32 Campbell's Soup Cans , 1962, synthetic polymer paint on canvas (51x41 ognuno), MoMA , New York

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Andy Warhol, Green Coca-Cola Bottles , 1962. 1962. Synthetic polymer, silkscreen ink, and graphite on canvas, (209×145). Whitney Museum, New York

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Andy Warhol, Double Elvis , 1963, s ilkscreen ink on synthetic polymer paint on canvas , (210×135), Whitney Museum of American Art, New York

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Andy Warhol, Atomic Bomb, 1965, silk screen on canvas, (264x 204) Saatchi Collection, London

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Andy Warhol, Electric Chair, 1964, silk screen and acrylic paint on canvas, (562x711),Tate Gallery, London

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Andy Warhol, Details of Renaissance Paintings ( Sandro Botticelli, Birth of Venus, 1482) , 1984, acrylic and silkscreen ink on linen, (122x183) The Andy Warhol Museum, Pittsburgh

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Leonardo da Vinci, Annunciazione , 1473-74, olio e tempera su tavola (98x217), Firenze, Galleria degli Uffizi

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Andy Warhol, Untitled (Mao Zedong series) , 1972, screenprint on paper, London,Tate Gallery

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Andy Warhol, Shot Orange Marilyn, 1964, silk screen and acrylic paint on canvas, (102x102), Andy Warhol Foundation, New York

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Richard Hamilton, My Marilyn (paste up) , collage and oil on canvas, 1965 (50x61), Museum Ludvig , Koln “A sex symbol becomes a thing. I hate being a thing.” (Marilyn Monroe)

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Richard Hamilton, Just what is it that makes today's homes so different? , 1991, Computer manipulated image color laser print (29,8x42,2), London, Tate Gallery

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Richard Hamilton, Just what is it that makes today's homes so different, so appealing? , collage, 1956 (26x25), Kunsthalle T ϋ bingen , T ϋ bingen

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Robert Indiana, Love , 1967, screenprint (86x86), New York, MoMA General Idea, AIDS, 1987, Acrylic on canvas (183 x 183), Estate of General Idea BFAS Blondeau Fine Art Services, Genève

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- Choose an object from the advertising imagery and make a pop artwork of it Choose a character from the world of entertainment and celebrate it as a pop icon - Choose a picture of a politic man (or woman) and represent it as a contemporary icon - Choose a world famous artwork and turn it in a pop art artwork Choose an image of a very popular event and make an icon of modernity of it Just what is it that makes today's …………. so different, so appealing? The FINAL TASK

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