SAMSUNG SWOT PPTS

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SWOT ANALYSIS OF

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VISION - Digital-e company MISSION - Leading the digital convergence revolution growing to be the best.

INTRODUCTION: 

The Samsung Group is a South Korean multinational conglomerate corporation which was founded in the year 1938 by MR.Lee Byung-chull . Its headquarters is located in Samsung Town, Seoul, South Korea. The Samsung Group comprises of numerous international affiliated businesses, most of them are united under the Samsung brand including Samsung Electronics, the world's largest technology company by sales. INTRODUCTION

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Samsung is the largest producer of memory chips in the world, and is the world's second-largest chipmaker after Intel Samsung is known globally for its electronic products and it is one of the successful brands in the electronic industry. It is an established company almost all around the world. Many businesses today use Samsung's international success as a role model

SWOT ANALYSIS: 

SWOT ANALYSIS SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses/Limitations, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective.

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EXAMPLE

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Samsung is technologically very advanced; it has heavy assets of technology. It is known for its technologically advanced products. Samsung crushed new product concepts in five months. It is strong corporate brand and known for its quality products and advanced. It attracts customers by offering new and innovative design through understanding the customers that which type of designs are suitable to customers and what they want or asked about. Focus of innovative products

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It heavily invest in technology, product design and human resource, because for the success of every organization human resource plays a major role, with out human resource no product can be made that’s why Samsung gives more important to the human resource. Samsung focuses more towards the innovations and try to keep improving the products to attract more customers and capture more market share. Catching the pulse of the customer, offering good designs and understanding emotions.

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Although Samsung focuses on innovation but it is not proactive to introducing new products, it waits to attack the competitors. It also lacks in product differentiation . Samsung caters mass market instead of niche market so for this purpose it sets low prices of products and low price products seem as low quality products, so Samsung products perceive as low quality as compared to competitors’ products . Most of the Samsung products are not user friendly which is a hurdle for Samsung to make it market leader . Not proactively coming out with newer products . Lack of product differentiation . Different models at different price points .

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Through make itself distinctive from competitors, it can gain more market share. By providing distinguish services it can increase its customer base . Another opportunity is product variation, by introducing unique products and existing products with variety; it can attract its target market and can get more market share . As the demand for the cell phone is increasing as compared to other electronic market, Samsung has the great chance to introduce user friendly mobile phones at affordable price. It would help to beat customers and also to lead market share . Distinguish its service from competitors . Offer product variations. Demand for cell phones driven by service providers or carriers. Tie up with service providers

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Samsung competitors in electronic market are more dominant e.g. Sony, Panasonic, LG etc in home appliances and Nokia, rim, 3G, etc in mobile phones market so it has to struggle a lot. Telecommunication industry is growing day by day so the no.of competitors also increasing so it is difficult for Samsung to establish in that industry, it is more behind in this industry as compared to other electronic items. Samsung advertisement is not excessive while the competitors advertise their products excessively which can take away the existing customers of Samsung. Motorola’s dominance in the US and nokia’s in the European market, controls more than half of the world. Competition like sony Ericson eating up its share. Not an accessory or fashion statement. Not keeping up with the latest trends in the market.

SO STRATERGY: 

As Samsung is technologically very advanced and it has heavy assets of technology it can attract its target market and can get more market share by introducing unique products and existing products with variety. It heavily invest in technology, product design and human resource,. As Samsung is technologically advanced and has good and skilled human resources, Samsung has the great chance to introduce user friendly mobile phones at affordable price. It would help to beat customers and also to lead market share. As Samsung focuses more towards the innovations and tries to keep improving the products, it has a great opprrtunity to distinguish its services from competitors to attract more customers and capture more market share. SO STRATERGY

ST STRATERGY: 

As Samsung is strong corporate brand and known for its quality products and advanced technology, it can overcome the threats from companies like LG, Nokia, etc. Telecommunication industry is growing day by day so the no. competitors also increasing so it is difficult for Samsung to establish in that industry. But Samsung attracts customers by offering new and innovative design through understanding the customers that which type of designs are suitable to customers and what they want or asked about. Samsung advertisement is not excessive while the competitors advertise their products excessively which can take away the existing customers of Samsung. But Samsung is famous brand and is known for quality products, thus excessive advertisement is not so needed. ST STRATERGY

WO STRATERGY: 

Although Samsung focuses innovation but it is not proactive to introducing new products, it waits to attack the competitors. Though Samsung has the great chance to introduce user friendly mobile phones at affordable price. It would help to beat customers and also to lead market share. Most of the Samsung products are not user friendly which is a hurdle for Samsung to make it market leader. But opportunities like product variation, introducing unique products and existing products with variety can attract its target market and can get more market share. WO STRATERGY

WT STRATERGY: 

Although Samsung focuses innovation but it is not proactive to introducing new products, it waits to attack the competitors. It also lacks in product differentiation. On the other hand, Motorola’s dominance in the US and nokia’s in the European market, controls more than half of the world. Samsung caters mass market instead of niche market so for this purpose it sets low prices of products and low price products seem as low quality products, so Samsung products perceive as low quality as compared to competitors’ products. Due to this weakness, competition like Sony Ericson eating up its share. There is lack of product differentiation. Samsung concentrates on larger market rather than a niche market and sets price according to that market segment. WT STRATERGY

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