Slide 1:…SWOT Analysis !!! By : P R I Y A J A I N P G D M I S E M E S T E R B B D N I T M AMAZON.COM - Inc.


Slide 2:APPROACH AMAZON.COM INC. OVERVIEW MATRICES FORMULATION STRATEGIES Company profile Products and services Major acquisitions Objectives Competitors CPM Matrix IFE Matrix EFE Matrix SWOT Matrix What strategies to adopt?


Slide 3:Founded : 1994 AMAZON OVERVIEW Slogan : “….and you’re done” Headquarters : Seattle, Washington, United States Founder : Jeff Bezos (President, CEO, Chairman) Sector : Technology Industry : Internet Services and Retailing Trading : NASDAQ : AMZN


Slide 4:PRODUCTS & SERVICES A M A Z O N RETAIL: Books (the entry point), music CD’s, videotapes, DVD’s, software, consumer electronics, kitchen items, tools, lawn and garden items, toys and games, baby products, apparel, sporting goods, gourmet foods, jewelry, watches, healthcare items, beauty products, musical instruments, industrial and scientific supplies, groceries and more. Online music store : MP3 downloads without Digital Rights Management Amazon Marketplace : Customer selling portal AUCTIONS : Web auctions service Zshops : A fixed price marketplace on web Amazon Fresh : A grocery service offering perishable and non-perishable foods


Slide 5:MAJOR ACQUISITIONS April 1998 : Internet Movie Database (IMDb) June 1999 : Alexa Internet, Accept.com and Exchange.com 2004 : Joyo.com, a Chinese e-commerce website which debuted as A9.com July 2005 : CreateSpace March 2005 : BookSurge, Mobipocket.com February 2006 : ShopBop May 2007 : dpreview.com


Slide 6:VISION “Our vision is to be Earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online .”


Slide 7:MISSION “ The company’s six core values: customer obsession, ownership, bias for action, frugality, high hiring bar, and innovation.” The company motto: ‘Work Hard, Have Fun, and Make History’ .”


Slide 8:COMPETITORS Yahoo.com eBay.com Aol Buy.com Walmart Macy’s Sam’s club Brick & mortar stores Home Depot Cyberian Outpost PriceLine.com Sharper Image BN.com


Slide 9:COMPETITIVE PROFILE MATRIX (CPM) Source : http://finance.yahoo.com COMPETITIVE ADVANTAGE


Slide 10:IFE MATRIX Source : http://finance.yahoo.com


Slide 11:EFE MATRIX Source : http://finance.yahoo.com


Slide 12:SWOT MATRIX Further e-commerce expansion to all countries of worlds Expand and further improve automated distribution centres to increase efficiency and customer satisfaction Create a Spanish version of Amazon.com Study market demographics and need to prevent category distribution error SO strategies Make brand more appealing and known internationally on the web with brand benefits Eliminate future taxes on international transactions by working with international governments Work to eliminate future costs of e-commerce (consumer and business) to decrease debt and increase revenue Work on gaining more rights and more profits from free shipping WO strategies ST strategies WT strategies


Slide 13:CONCLUSION To remain a leader in the industry, Amazon.com Inc. should follow the golden rules listed below : Understand what business you are in Broke or not, fix it Innovate or evaporate Acquisition is essential to growth People make a difference Market share matters


Slide 14:TRIVIA Ironically, initial business meetings of Amazon were conducted at a local Barnes and Noble store, which is now its biggest competitor.


Slide 15:REFERENCES http://finance.yahoo.com 2006 Amazon Inc. Annual Report Amazon.com: a business history. To appear in “e-commerce management: text and cases”; by Sandeep Krishnamurthy (last updated on September 27, 2002) Strategic Management : Concepts and Cases (10th Edition) by Fred David. Prentice-Hall


Slide 16:…SWOT Analysis !!! T H E E N D AMAZON.COM - Inc.