INNOVATIVE TITAN WATCHES final

INNOVATIVE TITAN WATCHES: 

INNOVATIVE TITAN WATCHES BY-PRIYA DARSHNI GOYAL PALLAVI SHARMA SHAKTI RAJPAL WINNIE CHUGTAI

SCOPE OF PRESENTATION : 

SCOPE OF PRESENTATION INTRODUCTION MARKETING STRATEGY INNOVATIONS AND CUSTOMISATION CONSEQUENCES

INTRODUCTION : 

INTRODUCTION TITAN GENESIS TITAN INDUSTRIES VISION AND VALUES TITAN SUCCESS STORY TITAN FOUND ITS PERSONA IN AAMIR.

MARKETING STRATEGY : 

MARKETING STRATEGY TITAN-Shaper of the watch industry not an adapter AN ADVANTAGE THROUGH THE LAST TWO ELEMENTS OF VALUE CHAIN-marketing and service MOST IMP COMPONENT OF MARKETING STRATEGY-innovation PERRFECT MARKETING MIX

INNOVATIONS AND CUSTOMISATION : 

INNOVATIONS AND CUSTOMISATION TITAN EDGE- Positioned as World's Thinnest watch. With a thickness of 3.5 mm and an incredible slim movement of 1.15 mm. The brand is targeting Business Executives and professionals.

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NEBULA A collection of intricately carved designs for women inspired by paisley and floral patterns Perfect to complement a traditional or contemporary outfit AVIATOR Inspired by the World War II fighter planes. Targeting the up market global Indian.

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TITAN RAGA Titan also made its presence in the ladies watch segment. It have a sub brand Raga targeting the upwardly Mobile ladies in the premium segment Epitome of feminine grace

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TITAN FLIP INDIA’S FIRST DUAL WATCH A DRAMATIC FUSION OF TECHNOLOGICAL AND STRUCTURAL INNOVATION. FLIP BEHAVES LIKE TWO DIFFERENT WATCHES, BUT ALLOWS YOU TO CHOOSE YOUR STYLE TO BLEND INTO ANY SITUATION, AT ANY GIVEN TIME.

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TITAN-WWF . This series is being launched in collaboration with the International NGO -Worldwide Fund for Nature ( WWF). Targeted at the new generation consumers who wants to express their concern about animals and nature. Added a touch of social equity to the brand

CONSEQUENCES AFTER INNOVATIONS : 

CONSEQUENCES AFTER INNOVATIONS Branding laddering risky. Today, the Titan portfolio has over 60% of the domestic market share in the organized watch market. Titan has carefully created a market for itself through careful segmentation and branding strategies.It is a brand that showed the world that Indians are good in Branding.

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THANK YOU…..