business research

Business Research : Nature and Scope : 

Business Research : Nature and Scope Dr. Sasmita Mishra

What is Research? : 

What is Research? Research is a scientific and systematic search for pertinent information on a specific topic. It is a careful investigation or enquiry specially through search for knowledge. It is a movement from known to unknown.

Objectives of Research : 

Objectives of Research To gain familiarity with a phenomenon to achieve new insights into it - Exploratory/formulative research. To portray accurately the characteristics of a particular individual, situation or a group - Descriptive research. To determine the frequency with which something occurs or with which it is associated with something else - Diagnostic research. To test a hypothesis of a causal relationship between variables – hypothesis testing research

The Field of Management Research : 

The Field of Management Research Sub Fields Discipline base Psychology Sociology Anthropology Economics Organisational Behaviour Human Resource Management Industrial Relations Marketing Strategy Accounting & Finance Operational Research

Nature of Business Research : 

Nature of Business Research involves: academics policy-makers practitioners trans-disciplinarily related to context not easily replicated more emphasis on dissemination & exploitation

Research Classifications : 

Research Classifications Exploratory/descriptive Analytical/critical Predictive/confirmatory Action/applied

The Process of Deduction : 

The Process of Deduction Theory Hypothesis Data collection Findings Hypotheses confirmed or rejected Revision of theory

The Process of Induction : 

The Process of Induction Compare theory Develop theory Look for patterns Form Categories Ask Questions Gather information

Research Approaches : 

Research Approaches Quantitative Qualitative Inferential Experimental Simulation Methods: Focus group discussions, projective techniques, and depth interviews.

Significance of Research : 

Significance of Research Research Provides the basis for nearly all government policies in our economic system It solves various operational and planning problems of business industry It is important for social scientists in study in social relationships and in seeking answers to various social problem.