Understanding Google Adwords

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Prism software limited Assists you to market it with Google advert words commercials subsequent to Google seek results to boost web page site visitors and gross sales. Visit : http://www.prismsoftinc.com

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CASE STUDY “Technology Driven Business Underpromise ” Transformation Overdeliver ! With State-of-the-art development centre in India, Prism has been catering to a clientele spread across 20 countries in six continents. With a talent pool of excellent software professionals, the company specializes in web technologies, application development, mobile computing and systems programming. AT PRISM SOFTWARE THERE IS A SIMPLE,UNCOMPLICATED, NO-FRILLS APPROACH TO WORK

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■ Google’s Ad Distribution Network ■ Primary Benefits of AdWords ■ Online Advertising Stats and Trends ■ Appendix: Basic AdWords Features ■ Introduction to AdWords Presentation Topics www.eBrandz.com Presentation Topics Prepared by Prism Software

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What is Google? Google has a search engine that will gather, sort & report information from the Internet, based on your topic of interest. But, Google also offers a lot more than search alone… www.eBrandz.com What is Google? Prepared by Prism Software

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Your customers see your ad when they search Google technology places your ad on the most relevant content pages What is Google Advertising? What is Google Advertising? www.eBrandz.com What is Google Advertising? Prepared by Prism Software

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Your customers see your ad when they surf Google Network properties Google technology places your ad on the most relevant content pages What is Google Advertising? www.eBrandz.com What is Google Advertising? Prepared by Prism Software

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Keyword Advertising www.eBrandz.com Keyword Advertising Prepared by Prism Software

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A Typical AdWords Ad Display URL (35 character limit) Ad Text (35 character limit) Ad Title (25 character limit) www.eBrandz.com A Typical AdWords Ad Prepared by Prism Software

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Google’s Ad Distribution Network The Google Network consists of Google sites & partner properties that use Google AdSense to serve AdWords ads These properties include: Search sites, content pages, newsletters, email services & discussion boards Google properties, including: Search partners, including : The Google Network reaches over 80% of Internet Users worldwide* Network : 80% Other: 20% Content publishers, including: www.eBrandz.com Google’s Ad Distribution Network Prepared by Prism Software

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Google Network Basics With the Google Network advertisers can: Reach a vast and highly-targeted audience Target ads to search results and relevant Web content Opt-in or opt-out of search and content distribution (default is opt-in for all advertisers) Note: by default, AdWords ads appear on Google.com www.eBrandz.com Google Network Basics Prepared by Prism Software

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Ad Distribution Example www.eBrandz.com Ad Distribution Example Prepared by Prism Software

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What Google can do for Advertisers Advertising on Google can help an advertiser meet many objectives Determining, measuring, and tracking metrics helps ensure success www.eBrandz.com What Google can do for Advertisers Prepared by Prism Software

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Benefits of AdWords The primary benefits of AdWords include : Reach Cost Timing Flexibility www.eBrandz.com Benefits of AdWords Prepared by Prism Software

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Benefits of AdWords : Reach The Google Network reaches over 80% of Internet users* Content Publishers New York Times About.com Search Partners AOL Amazon Earthlink Google Properties www.eBrandz.com Benefits of AdWords : Reach Prepared by Prism Software

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Google Reaches Global Markets “Google is arguably the most global commercial Web site ever built.” – John Yunker , Chief Analyst, Byte Level Research #1 search engine in 17 out of 20 countries measured Ranked #1 in 2013 Web Globalization Report Card Reach customers around the world on one platform Your customers search Google in over 500 languages www.eBrandz.com Google Reaches Global Markets Prepared by Prism Software

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Benefits of AdWords : Cost No minimum spend You choose your own maximum daily spending limit (daily budget) Choose how much you want to spend per click for every keyword Pay Google for users who click on your ad More cost-effective than Yellow Pages, Banner Ads & Direct Mail* Conversion tracking = real-time return-on-investment data www.eBrandz.com Benefits of AdWords : Cost Prepared by Prism Software

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Example: How AdWords Can Pay for Itself www.eBrandz.com Example: How AdWords Can Pay for Itself $1,000 initial investment in AdWords $1.00 CPC ≥ 1,000 clicks 10% conversion rate = 100 sales Average sale = $100 $1K investment returns $10K in sales Reinvest profits, increase budget Prepared by Prism Software

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Benefits of AdWords : Timing Ads are continuously matched to Internet users’ interests Ads are placed as buying decisions are made The Result : You reach your audience at the right time , with the right message Timing www.eBrandz.com Benefits of AdWords : Timing Prepared by Prism Software

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Example : Ads Show on Relevant Content Pages Your customers see your ad when they surf relevant Google Network properties www.eBrandz.com Example : Ads Show on Relevant Content Pages Prepared by Prism Software

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Benefits of AdWords: Flexibility See your ads on Google quickly Optimize and change your ads continually to increase ROI Target multiple locations and languages Flexibility www.eBrandz.com Benefits of AdWords : Flexibility Prepared by Prism Software

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Benefits of AdWords : Summary Reach Access to ~80% of Internet users worldwide Cost Low costs for high ROI Pay Google when users click on your ads Timing Ads are seen by users looking to purchase Reach your audience at the right time , with the right message Flexibility Start advertising quickly Unlimited changes, whenever you want You can target ads to the specific location & language of your customers www.eBrandz.com Benefits of AdWords : Summary Prepared by Prism Software

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Online Advertising Stats & Trends www.eBrandz.com Prepared by Prism Software

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Search Now the Largest Share of Online Ads Growth of Search: Marketers are voting with their dollars Search now the most dominant form of online advertising % Online Advertising Revenue www.eBrandz.com Search Now the Largest Share of Online Ads Prepared by Prism Software

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Search Advertising is Far More Cost Effective Search Advertising is cheap and effective vs. other ad methods www.eBrandz.com Search Advertising is Far More Cost Effective Prepared by Prism Software

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Basic Features of AdWords Cost-per-click pricing Ad impressions & click-through rates Language & location targeting The basic features of AdWords include: www.eBrandz.com Basic Features of AdWords Prepared by Prism Software

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Basic Definition: CPC Click : The action a user takes to select your ad and be taken to your website. Google charges the advertiser when a user clicks on your ad The Destination Website A sample AdWords ad www.eBrandz.com Basic Definition: CPC CPC: Cost-Per-click Prepared by Prism Software

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Basic Definition: CTR Impression: The appearance of your ad on Google or one of our partner sites Clicks Impressions = CTR (expressed as %) www.eBrandz.com Basic Definition: CTR CTR : Click through rate Prepared by Prism Software

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CTR Examples 30 clicks 1000 impressions = 0.03 = 3% Example Advertiser A: CTR is how Google measures relevance 40 clicks 100 impressions = 0.04 = 4% Example Advertiser B: www.eBrandz.com CTR Examples Prepared by Prism Software

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Benefits of AdWords – Location & Language Targeting Targeting options : you can target ads by location and language Region/Local Country, Global & Customized Targeting. Roughly 40 different language targeting options to choose from. www.eBrandz.com Benefits of AdWords – Location & Language Targeting Prepared by Prism Software

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Region/City Targeting Examples Example: you have local flower shops in the San Francisco Bay Area. Example: you run a restaurant in Chicago. When should you use regional targeting? www.eBrandz.com Region/City Targeting Examples Prepared by Prism Software

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Country Targeting When should you use country targeting? Use if you have national or global customers Example: you ship to the U.S. only. Target your campaign to the U.S . www.eBrandz.com Country Targeting Prepared by Prism Software

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Global Targeting If you have a global business, give your campaigns global exposure Example: If you sell DVDs and have worldwide distribution, you should target your campaign to all countries www.eBrandz.com Global Targeting Prepared by Prism Software

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Customized Targeting Use Customized Targeting to target highly specific areas For example, to reach customers located in an area that cannot be targeted accurately using region or city targeting Example: pizza delivery service www.eBrandz.com Customized Targeting Prepared by Prism Software

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www.eBrandz.com Thank you Prepared by Prism Software

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