INTRODUCTION :
INTRODUCTION There’s no denying the presence of social media
IT companies must engage now or risk their future
Process is overwhelming to many companies
Where to begin?
This series helps you get started
Primer for newbies
The key is to get going…add on along the way
OVERVIEW :
OVERVIEW Before starting any social media effort---plan
A social media plan should be subset of bigger PR
and marketing program
All plans have key components: goals, objectives,
strategies, et al
This educational series covers different aspects of
social media
eMarketer study: 2007: 16%; 2012 43%
CORPORATE BLOGGING :
CORPORATE BLOGGING Start a blog-focus
Pick your platform
Add bells and whistles
Write and post content
Integrate the blog
Promote the blog
Blog strategy: employees, guests, comments
CONNECT WITH BLOGGERS :
CONNECT WITH BLOGGERS Independent Bloggers
Journalist Bloggers
Engage/comment/share
Follow blog, Twitter
Understand, protocol, relationships/info
CONTACT INFORMATION :
CONTACT INFORMATION Facebook: TechSposure
P.O. Box 71 LinkedIn: Dave Costello
Lynnfield, Mass. Blog: PRDialoguer
781-334-3283 Twitter: PRDialoguer
dave@techsposure.com www.techsposure.com
PR=Producing Revenue