WEBSITE MORPHING

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Top 4 problems with e-commerce websites that can make a huge difference: Wasting the customer’s time Lack of compatibility with more than one browser Poor overall web design Poor customer service options

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Website promoting products and services is a e-salesman, must provide every information to convince the visitors. A good salesman have known this for years. The best one carefully diagnose how client things and modify their pitch to match the customer. WHY WEB MORPHING???

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COGNITIVE STYLES Analytic Holistic Innovative Technical

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ANALYTIC VISITOR… expects… Number of images Reviews of the product or services More words Hotlinks Icons and loads of data …. …. …. If the website contains… No reviews of the products No hotlinks No wordings to explain much No deeper information ….. ….. Result: Visitor will press to move out… results no sales

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Holistic visitor expects… Large pictures More visuals Overall comments about products Look for over all benefits … … If the website contains… More reviews of the products More hotlinks More words and explanations More deeper information ….. ….. Visitor wont be interested , will press

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Technical visitors expects… More hardware specifications Software specifications Compatibility issues Reviews from existing technical users Benefits on technical base … … If the website shows… More non-technical details No technical information Reviews from non-technicians … … Visitor will be unhappy and will move out by pressing

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Technical visitors will be convinced by …

HOW TO FIND COGNITIVE STYLES OF VISITORS? : 

HOW TO FIND COGNITIVE STYLES OF VISITORS? Questionnaire By considering previous clicks Keywords searched by visitors

HOW TO IMPLEMENT? : 

HOW TO IMPLEMENT? Need a good inference engine. Eg, Bayesian Inference Engine Need a good updating system.

Website practicing and testing web morphing… : 

Website practicing and testing web morphing…

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SCREEN SHOTS FROM www.bt.com

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BUILD EMPATHY, TRUST & SALES Customer satisfaction MIT researches predicts 20% increase in sales… Empathy

WEB MORPHING OPTIONS IN CONTENT MANAGEMENT SYSTEMS (CMS) : 

WEB MORPHING OPTIONS IN CONTENT MANAGEMENT SYSTEMS (CMS) Both open source and proprietary CMS are working to introduce web morphing options to attract the webmasters. This will help the webmasters without much knowledge in web designing to implement the morphing techniques.

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CHALLENGES IN IMPLEMENTING Measuring individual characteristics raises concerns about privacy. To build trust and establish empathy, transparency is important. Difficult to implement the website morphing, if the webmaster is not experienced in promoting the products and services. Difficult in implementation if the webmaster is not good in web designing.

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THANK YOU