Social Networking

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The Corporate “Social” : The Mess and Promise of Social Networking. Access in Business and 10 Best PracticesNarrated by:Debbie Buckeye, Paul Mordue,Joe Thibault, and Natasha BuntenManagement Information SystemsDr. Pratim DattaGraduate School of ManagementKent State University9/18/2010 : 

1 The Corporate “Social” : The Mess and Promise of Social Networking. Access in Business and 10 Best PracticesNarrated by:Debbie Buckeye, Paul Mordue,Joe Thibault, and Natasha BuntenManagement Information SystemsDr. Pratim DattaGraduate School of ManagementKent State University9/18/2010

Social NetworkingPrior to 2007 : 

2 Social NetworkingPrior to 2007 Personal Use Few Businesses

www.MybarackObama.com : 

3 www.MybarackObama.com

www.MybarackObama.com : 

4 www.MybarackObama.com Text messages, networks, wikis, and blogs Raised the most money in a presidential history Establishing online community with voters Legitimized social networking

Since 2007Growth for Twitter, Facebook, YouTube, Linkedin, and Others : 

5 Since 2007Growth for Twitter, Facebook, YouTube, Linkedin, and Others

Social Networking : 

6 Social Networking Powerful business tool Do more with less Need to increase profitability Same or less resources

What are the benefits of social networking? : 

7 What are the benefits of social networking?

Training : 

8 Training Just-in-time Webinars Forums Expertise

Talent : 

9 Talent Larger talent pool is available Using Social Media for Recruitment

Projects : 

10 Projects Project teams global Matching skills and expertise with project needs

Builds Relationships : 

11 Builds Relationships Increases frequency of interactions Share information Collaborate

Attract “Millennials” : 

12 Attract “Millennials” Generation born after 1981 Currently 22% of workforce Projected: 46% of workforce in 2020 Shaping the future Expect access to social networking tools

Marketing & Advertising : 

13 New avenues and opportunities 2 billion internet users worldwide Asia: most users 825 million US: largest percentage 77% Markets brought to your desktop Ad costs can be cheaper Marketing & Advertising

Create “Buzz” : 

14 Create “Buzz” Apple – iPhone 4 & iPad Google – Android Gauge interest and concerns Forums attract consumer masses Understand marketplace

Risks and Costs Surrounding Social Media : 

15 Risks and Costs Surrounding Social Media

Staffing Costs : 

16 Staffing Costs Will require a social media manager Training Salary Benefits A larger campaign will require more staff

Software Purchases : 

17 Software Purchases Track progress of the campaign Annual licensing fee Upgrade fees to the software

Cyberslacking : 

18 Cyberslacking 50% of all Internet activity taking place at work is not business related One fifth of work hours are on personal activities 40,000 hours wasted in a company of 100

Data Theft : 

19 Data Theft Ease of access to data Brand Jacking and cyber-squatting Intentional use of trademark names a. Illicit sights b. Counterfeit goods 450,000 cybersquatting sites in top 30 global brand companies Loss of sales and margin Brand loyalty

Other Miscellaneous Risks : 

20 Other Miscellaneous Risks Involuntary information leakage Targeted attacks Phishing Malicious software

10 Best Practices for Implementing a Successful Social Media Campaign : 

21 10 Best Practices for Implementing a Successful Social Media Campaign

1. Define your goals2. Commit a. Make the leap of faith b. Commit at all levels3. Establish Policies a. Define clear guidelines b. What is allowed c. Marry with goals : 

22 1. Define your goals2. Commit a. Make the leap of faith b. Commit at all levels3. Establish Policies a. Define clear guidelines b. What is allowed c. Marry with goals 10 Best Practices

4. Conduct Security Audits a. Adhere to a schedule b. Process and timetable c. Ensure execution5. Manage a. Allocate appropriate resources : 

23 4. Conduct Security Audits a. Adhere to a schedule b. Process and timetable c. Ensure execution5. Manage a. Allocate appropriate resources 10 Best Practices

6. Communicate a. Establish process for information sharing7. Keep records a. Stay ahead of regulation b. Legal protection : 

24 6. Communicate a. Establish process for information sharing7. Keep records a. Stay ahead of regulation b. Legal protection 10 Best Practices

8. Train9. Adapt10. Invest : 

25 8. Train9. Adapt10. Invest 10 Best Practices

Social Networking has Changed the Way the World Does Business : 

26 Social Networking has Changed the Way the World Does Business

Social Networking has Changed the Way the World Does Business : 

27 Social Networking has Changed the Way the World Does Business

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