Agenda:
Agenda The Downfall of Print Media & Why it will Thrive in the Future 10 Visions and Strategies for the Success of Print in the Age of Digital Media
The Downfall of Print Media:
The Downfall of Print Media In 2008, the printing industry had about 594,100 wages and salary jobs. It is estimated drop by 16% during 2008- 2018 (1) High Cost & Time of production E -media ability to reach the ultimate end user faster. Fixed printed products vs flexibility to repurpose digital content Limitations accessing Printed products.
Why Print Media Survive:
Why Print Media Survive Personal experience reading a book Permanence of the printed book is comparatively less with digital content Local Businesses thrive better with the use of flyers, brochures and banners for Marketing Physical books are important for growing kids
Slide 5:
Understand your business - what is your core competencies, who are your readers, what content can they not get anywhere else
Social Network Strategy - Focused on your audience Produce print material compatible for repurposing to multiple online products and devices. Convert Print to Digital to extend rare contents access to content in the future Industry leaders need to work together to create standards to present the content in its digital format. 10 Visions and Strategies
Slide 6:
6. Generate New Ad Revenue - Ads change to match users profile, history, or location 7. Offer Repackaged Content for a Fee- one time or subscriptions 8. Media Integration - Barcodes on Print Sources accessing digital content. (3) 9. On Demand Printing – in-store printers 10. Option to create custom books - drag and drop chapters online 10 Visions and Strategies
Reference List :
Reference List Bureau of Labor Statistics, U.S. Department of Labor, Career Guide to Industries, 2010-11 Edition, Printing , on the Internet at http://www.bls.gov/oco/cg/cgs050.htm (visited September 18, 2011 ). Trends Magazine, Jan 2010 , 81, pg24-28. (3) Jensen , B. (2011). Creating Synergies Between Print and Digital Media that Pay. Folio : The Magazine for Magazine Management, 40 (7) p 18 .