postioning of itm,ips,vikrant and nagaji colleges

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II Internal Assessment Assignment & Presentation Presented to :- Prof. Ashish Mehra Presented by :- Prateek Pawaiya Narendra Rathore

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TOPIC Marketing Strategy Statement in terms of ‘STP Plus Marketing Mix’     1. Target Market : 2. Positioning : 3. Marketing Mix :

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Any famous private ‘group of colleges’ ITM-Universe IPS Group of Colleges Nagaji Educational Empire Vikrant Group of Institutions TOPIC

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IntroductionInstitute of technology and management is a sovereign institute in Gwalior. It was founded in 1997and was laid down as a technical Institute providing bachelors courses in Engineering. It is associated to Rajiv Gandhi Technical University (RGPV), Bhopal (University of Technology of MP),Jiwaji University (Gwalior). Placement The ITM provide the good placement to its student. FacilitiesMedical Health Care Center (MHCC)Meditation CentreHostelResidential Accommodation for FacultyInstitute Guest HouseSecuritySports ComplexTransport Service ITM Universe

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Course offered Under Graduate Courses(B.E)Electronics & Communication EngineeringComputer Science EngineeringElectronics & Instrumentation EngineeringMechanical EngineeringInformation Technology EngineeringChemical EngineeringPost GraduateMCAM B A (Marketing, Finance, HR, IB)M.Sc Contact Location: Opp. Sithouli Railway Station, NH-75 Sithouli, Jhansi Road, Gwalior, Madhya Pradesh, India Contact No: 0751-2432977, 2432989, 2432389, 2432390 Email: itm@itmuniverse.in Conti………

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Introduction: IPS COLLEGE OF TECHNOLOGY AND MANAGEMENT, GWALIOR is a premier institute of the region, founded in 2005 and all the courses of the institute are approved by AICTE Government of India, Department of the Technical Education, Govt. of M.P. and is affiliated to Rajiv Gandhi Technical University of Bhopal, M.P. Institute of Professional Studies is an organically growing institution of Gwalior. It has sprawling 80 acres campus offers courses are Pharmacy, Physical Education and Teacher Education stream. The Institution is situated in the south west zone of Gwalior facing Shivpuri Link Road. Institute of Professional Studies is the dream mission of Deen Dayal Krishi Avam Gramin Prodyogiki Vikas Sansthan, Gwalior. The Society had been formed in year 2001 with a aim to provide professional education to youth & newer avenues of employment.

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Organisation Year of establishment 2005 AICTE Approved YES Hostal Facility YES Campus Placement Average Address Deen Dayal Krishi Avam Gramin Prodyogiki Vikas Sansthan IPS COLLEGE OF TECHNOLOGY & MGT SHIVPURI LINK ROAD, NEAR BELA KI BAWADI TIRAHA, GWALIOR Conti………

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COURSES IN IPS MBA (FINANCE,MARKETING,HR) BBA PHRMACY CHEMICAL ENGINEERING COMPUTER SCIENCE MACHENICAL ENGINEERING PHYSICAL EDUCATION B.ED D.ED

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The Nagaji Institute of Technology & Management was established in 2003-04 by Shri Bal Keshanandji Shiksha Prasar Samiti on a 27 acre single piece land away from city pollution in natural clean and quiet environment at SITHOLI, Gwalior . The Institute is affiliated with R.G.P.V. Bhopal and approved by AICTE, New Delhi M.P. Government, Jiwaji University.

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The ED Cell of the Institute help student to explore self - employment possibilities . The Institution has well equipped & furnished Boy's & Girls hostels. In very short span N.I.T.M has become a leading Institute of Technical Education in Gwalior Region.

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Courses Offered Computer Science & Engineering Electronic & Communication Engineering Information technology Electrical engineering Machenical engineering Civil Engineering MBA MCA

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The Vikrant Group of Institutions have embarked on a mission with zeal to imbibe a culture of providing quality education to the learners, thereby leading the learners to the pinnacle of success. Vikrant Educational and Social Welfare Society has established a group of Institutions to embark on a noble mission to spread education in the Society and there by contribute to the progress and prosperity of India.

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Courses Offered BE (EC, CS, IT, CE) BBA, BCA, BCom MBA PGDM Facilities Central Library Central Computer Laboratory Auditorium Medical Centre Lecture Theatres

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Positioning is the place the product occupies in consumer’s mind-Relative to other competing products Positioning