PRESNTATION ON CASE STUDY ON NIVEA

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PRESENTATION ON NIVEA : 

PRESENTATION ON NIVEA SUBMITTED BY PRATEEK PAWAIYA MBA PIMG SUBMITTED TO ASHISH SIR

INTRODUCTION : 

INTRODUCTION The NIVEA brand is one of the most recognised skin and beauty care brands in the world. NIVEA cream was first introduced in 1911 and the NIVEA brand now extends to 14 product ranges worldwide from sun care to facial moisturiser, deodorant and shower products.

Slide 3: 

In 1980 when Beiersdorf, the international company that owns NIVEA, launched its NIVEA FOR MEN range internationally. In 1993, NIVEA FOR MEN developed a fuller range of male skincare products.

OBJECTIVE OF CASE STUDY : 

OBJECTIVE OF CASE STUDY THE OBJECTIVE OF THIS CASE STUDY IS TO EXAMINE THE STRATEGY USED BY NIVEA TO RELAUNCE NIVEA FOR MEN.

PLAN USED BY NIVEA FOR RELAUNCING NIVEA FOR MEN : 

PLAN USED BY NIVEA FOR RELAUNCING NIVEA FOR MEN SWOT ANALYSIS SETTING OBJECTIVE MARKETTING STRATEGY PROMOTION BY NIVEA

SWOT ANALYSIS : 

SWOT ANALYSIS

SETTING OBJECTIVE : 

SETTING OBJECTIVE

MARKETING STRATEGY : 

MARKETING STRATEGY

MARKETING PLAN : 

MARKETING PLAN IT CONTAINS THE FOLLOWING POINTS- SWOT and competitive analysis – to assess where the business or brand is currently and what competitors are doing objectives – what the plan needs to achieve the marketing strategy – how the objectives will be achieved sales forecast – by how much sales are likely to increase budget – how much the marketing activities will cost and how the plan will be financed evaluation – how outcomes will be monitored and measured.

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