PRESENTATION ON NIVEA : PRESENTATION ON NIVEA SUBMITTED BY
PRATEEK PAWAIYA
MBA PIMG SUBMITTED TO
ASHISH SIR
INTRODUCTION : INTRODUCTION The NIVEA brand is one of the most recognised skin and beauty care brands in the world.
NIVEA cream was first introduced in 1911 and the NIVEA brand now extends to 14 product ranges worldwide from sun care to facial moisturiser, deodorant and shower products.
Slide 3: In 1980 when Beiersdorf, the international company that owns NIVEA, launched its NIVEA FOR MEN range internationally.
In 1993, NIVEA FOR MEN developed a fuller range of male skincare products.
OBJECTIVE OF CASE STUDY : OBJECTIVE OF CASE STUDY THE OBJECTIVE OF THIS CASE STUDY IS TO EXAMINE THE STRATEGY USED BY NIVEA TO RELAUNCE NIVEA FOR MEN.
PLAN USED BY NIVEA FOR RELAUNCING NIVEA FOR MEN : PLAN USED BY NIVEA FOR RELAUNCING NIVEA FOR MEN SWOT ANALYSIS
SETTING OBJECTIVE
MARKETTING STRATEGY
PROMOTION BY NIVEA
SWOT ANALYSIS : SWOT ANALYSIS
SETTING OBJECTIVE : SETTING OBJECTIVE
MARKETING STRATEGY : MARKETING STRATEGY
MARKETING PLAN : MARKETING PLAN IT CONTAINS THE FOLLOWING POINTS-
SWOT and competitive analysis – to assess where the business or brand is currently and what competitors are doing
objectives – what the plan needs to achieve
the marketing strategy – how the objectives will be achieved
sales forecast – by how much sales are likely to increase
budget – how much the marketing activities will cost and how the plan will be financed
evaluation – how outcomes will be monitored and measured.