10 simple lessons from Kolaveri Di

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The fact that Kolaveri Di has taken an entire country by storm is a fact that we all know. Here are few 'lessons' we all could learn from the same

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10 simple lessons from Kolaveri Di: 

10 simple lessons from Kolaveri Di @ PrateekShah www.prateekshah.com

1. Under promise, Over deliver: 

1. Under promise, Over deliver Calling it a ‘Flop Song’ reduces one’s expectations

2. Social Media is not = Facebook: 

2. Social Media is not = Facebook Other sites, one of them by the name of YouTube can also be used to make powerful campaigns

3. If you are good, the campaign works: 

3. If you are good, the campaign works And if you are not, then no amount of marketing can help you

4. When many like, others follow: 

4. When many like, others follow You need to wait till your campaign reaches the tipping point Even overnight success takes decades to happen

5. Social Media campaigns are global: 

5. Social Media campaigns are global Age no bar, language no bar, caste no bar, region no bar Powerful campaigns can traverse all boundaries

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In the online space, if you are good, you are good If you are not, even angels can’t help you Beautiful Not so beautiful 6. Online is not about babies and beautiful faces(only)

7. Online TV is no more a hypothetical term: 

7. Online TV is no more a hypothetical term There is a 90% chance that you did not hear this song first on TV. (The rest 10% didn’t have an internet connection) Green with envy

8. Social Media Success can make other media talk about you: 

8. Social Media Success can make other media talk about you First some cover you, then others join in, and finally rest wonder why they haven’t talked about you so far

9. Be certain about online medias uncertainty: 

9. Be certain about online medias uncertainty They would have not known when recording the song as to how successful will it eventually become Nobody knows if you will do well on social media, but the only way to know it is to try

10. Simplicity wins: 

10. Simplicity wins At the end, it’s a simple song that everybody can relate to, that’s exactly why it works. People’s lives are complex already, don’t overcomplicate them

Prateek Shah Consultant and Trainer www.prateekshah.com @PrateekShah: 

Prateek Shah Consultant and Trainer www.prateekshah.com @ PrateekShah