Category: Education

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This is a presentation about Orkut and it's function, Business, technology


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Presentation Transcript

www.Orkut.com : 

www.Orkut.com For What It Is Maid ? orkut is an online community designed to make your social life more active and stimulating. orkut's social network can help you maintain existing relationships with pictures and messages, and establish new ones by reaching out to people you've never met before.

Functionalities : 

Functionalities We can make friends and keep in touch with old friends. Useful to store Photos, Videos like a database. Share your database with friends and others. Apps (applications) in orkut. Communities.

Business : 

Business How they are making money? Orkut reaches Over 13 million active users, more than 40% of the Indian online population. Thus Advertising in Orkut reaches most of the People. So many of the organizations want to Advertise in Orkut.

Business : 

Business Over 5 billion pageviewsin India each month Average user visits the site 10 times each month, spending over 13 minutes per visit So It is the best way to reach Indian online community.

Business : 

Business How Orkut Advertise? The main source of advertisement in Orkut is Google AdWords and Google Adsence. As Orkut is Product of Google, and they have more Products like Orkut, they are having separate channel for advertisements. That channels are AdWords and Adsence. You can reach specific user by gender, age, interest, location. Gender male 79.1% female 20.9% Age <25 - 53.1% 25-34 – 31.7% 35-44 – 7.9% 45-54 - 5.8% >54 - 1.5%

Business : 

Business AdWords Easily create text or static image ads Reach very specific audiences using keywords related to your business Target by user‘s interests age, gender and geographic locations Pay either per click or per thousand impressions

Business : 

Business Search Results Easily create text ads Target ads to keywords entered in orkut searches You'll only pay when a user clicks on the ad

Business : 

Business Other than Google AdWords We can use Third party servers to advertise in Google’s products. By developing an Apps (application) in Orkut an user can earn money. In the application screen the user have a space to hold the advertisements. By that a user can earn money. But there are some norms are there for upload an Apps in Orkut. That advertisement can use a third Party server otherwise Google’s AdWords or AdSence.

Technologies : 

Technologies What are the Technologies are used in Orkut? HTML 4.01 Transitional DTD orkut.com claims HTML 4.01 Transitional DTD, which includes presentation attributes and elements that W3C expects to phase out as support for style sheets matures. Cascading Style Sheets Cascading Style Sheets (CSS) is a stylesheet language used to describe the presentation of a document written in a markup language. Its most common application is to style web pages written in HTML JavaScript JavaScript is a scripting language most often used for client-side web development. Its proper name is ECMAScript, though "JavaScript" is much more commonly used. orkut.com uses JavaScript.

Technologies : 

Technologies The latest Technology that is used in Orkut is MicroSoft SilverLight. It is a Web 2.0 Technology. Silverlight helps you create rich web applications that run on Mac OS, Windows, and Linux. Enables rapid creation of sophisticated Rich Applications for any platform.

Features : 

Features Photos, Videos, and Feeds Communicating Updates orkut Apps Search

Advantages : 

Advantages Keeping your account secure Profile privacy features Privacy of profile updates More Dynamic and user friendly. Orkut Mobile enables you to use Orkut in any mobile by register that mobile.

Benefits : 

Benefits Keep in touch with friends and making new friends. Keeping a secure database of our own. Sharing our database with particular friends whom we want to share.

Past Present and Future : 

Past Present and Future In early days orkut used for communicating with friends through messages. At Present they have introduced orkut mobile which enables user to use orkut in their mobile. And they introduced video chatting also. In future they may introduce more features in orkut to increase the amount of user. And they may use new technologies to make Orkut very user friendly.

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