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Developing a Digital Marketing Strategy for your Business:

Developing a Digital Marketing Strategy for your Business

We develop Digital Marketing Strategies that work:

We develop Digital Marketing Strategies that work Making the Internet Marketplace work for B2B companies

Strategy First, Implementation Next:

Strategy First, Implementation Next On the Internet a Marketing Strategy is absolutely essential A Strategy delivers multiple benefits Takes a 360 degree view of the business, organization, conventional marketing efforts and budgeting Finally provides a detailed blueprint for all Digital Marketing Initiatives

What a strategy does:

What a strategy does Ensures positive brand building as against brand dilution Sets a clear direction to all Marketing initiatives Aligns messaging to marketing objectives and product positioning Determines choice of Internet Marketing channels in line with target customer representation Ensures prudent Internet marketing practices are followed by contractors Saves money, increases ROI, sets up Metrics and better management of marketing initiatives

How we develop a strategy :

How we develop a strategy

Formulating a Digital Marketing Strategy :

Formulating a Digital Marketing Strategy Current State Assessment Evaluation of Marketing Channels Set up Internet Marketing Objectives Detailed messaging for each channel Detailed activity plan for each channel Set up a budgeting framework Set up a Marketing monitoring framewor k

Current state assessment :

Current state assessment Business, products, services Customer profiling Sales & Marketing organization structure Internet Footprint (Website, Social Media, Articles, Blogs and other inward links indexed by websites) Website analysis Keyword analysis Internet Competition analysis

Internet Marketing Channel evaluation :

Internet Marketing Channel evaluation Shortlist Internet Marketing Channels Prioritize and set up a sequence for the chosen channels Summary of benefits and objectives for each channel chosen. If brand already present on the channel – analyze current state

Internet Marketing Objectives:

Internet Marketing Objectives Internet Marketing objectives will vary by business and channel Define overall Internet Marketing Objectives (online sales, lead generation, brand building, Linking, SEO etc. Can be some or all of them) Set up Marketing Objectives for each channel (Generate or convert leads, brand building, customer interaction, drive traffic to website etc)

Brand Messaging:

Brand Messaging Document product/service/brand benefits Develop Channel relevant messaging Develop content structure for each channel

Channel Activity Plan:

Channel Activity Plan Develop an activity Plan for each channel Activity plan will cover following: Possible type of activities (Tweets, blog posting, website page updating, email newsletter content, Linkedin Groups posting, Directory submission, Paid listings updates etc) Set frequency of updates for each activity Set up initial metrics where feasible for each activity. This needs to be iteratively redefined


Budgeting Set up a Budgeting framework Work with client and set up a shortlist of contractors and develop specific budgets

Digital Marketing Monitoring:

Digital Marketing Monitoring Recommend and set up tools for monitoring progress Set up MIS reports for reporting and managing Internet Marketing initiatives

Strategy Documents:

Strategy Documents PDF document for the Internet Marketing Strategy Excel Files for budgeting and MIS PowerPoint Presentation for summary

Strategy Implementation :

Strategy Implementation

Implementation Support:

Implementation Support Your Plan or Our Plan We function as your internal Marketing Manager Identify and evaluate contractors Contractor briefing Contractor management Marketing Metrics

Contact Us:

Contact Us A.S.Prasad Stride Business Consulting No.7, Shubh Enclave, Harlur Road, Bangalore, India - 560102 Tel: +91-80-41642684 Mob: +91-98451 72986 URL: Email:

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