About Videocon

Videocon Product’s Quality Service : 

Videocon Product’s Quality Service Presented By:- Prakash Bari Ritika Runnu

Introduction : 

Introduction In1 984, Nandlal Madhavlal Dhoot (N.M.Dhoot), together with his three sons - Venugopal, Rajkumar and Pradeep - founded VI in technical collaboration with the Japan-based Toshiba Corporation N.M.Dhoot Venugopal Dhoot Rajkumar Dhoot

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Videocon VCR Ltd. in collaboration from Toshiba Japan Videocon has tied up with Dolby Laboratories, USA, for use of Dolby Technology It collaborate with Samsung of Korea for manufacturing glass shells It has tied up plans with Akai to jointly flat new company to market the Akai range of products It had entered into a joint venture with Necchi group of Italy

History of Videocon : 

History of Videocon In 1984 Dhoot family launched Videocon International Limited In 1987, VI started manufacturing of B&W and color televisions Within a decade, Videocon emerged as India’s leading brand of Colour Televisions In 1989, the company launched home entertainment systems and air conditioners In 1995, the company introduced refrigerators and coolers in the mid-1990s, VI manufacture CRT glass shells at Gujarat

The Videocon Mission : 

The Videocon Mission CREATING HAPPINESS ACHIEVING PROGRESS SUSTAINING GROWTH PURSUING EXCELLENCE THE SOUND OF EXCELLENCE FIRST WITH THE BEST

OBJECTIVE OF THE PROJECT : 

OBJECTIVE OF THE PROJECT To study the Quality of the product manufactured by Videocon  To find out the frequency of purchasing and reasons for preferring the Videocon goods. To study the awareness about Videocon rating in comparison to the other company’s products.  To determine various factors which satisfy the consumers.  To study the factors which satisfy the consumers most about Videocon goods.  To determine the weighted average score of the factors of satisfaction.

Scope of Project : 

Scope of Project 1.About Consumer Behaviour:- It includes the study of what people Buy,Why they buy,when they buy,where they buy,how often they buy, and how often they use it 2. FACTORS INFLUENCING CONSUMER BEHAVIOUR Cultural Factors Social factors Personal factors Psychological Factors

Research Methodology : 

Research Methodology Here both Primary and Secondary data are gathered Primary information are the data that are collected from the following sources Survey done in Nagpur Dealer & distributors of Videocon at Nagpur. Users & Non-users of Videocon Product at Nagpur The secondary data are the information about company and its product that are available on its website or on other source.

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Are you aware of Videocon as brand?

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2.What are the sources from were you came to know about the brand?

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3.When would you buy the product?

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4.Do you have any Videocon product in home?

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5.Why would you buy Videocon product?

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6.What change would you like to have in Videocon?

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7.How did you find the quality and service provided by the Product?

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8.What is your opinion regarding price fixed by Videocon for their different product?

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9.What are the areas in which Videocon can improve?

Data Analysis & InterpretationStrength1.Videocon has excellent brand awareness 2.Price of the Videocon is quite satisfactory to the people3.Good Geographical coverage4.Better product range5.Economically strong Weakness1.Still they need to increase the quality of the product more2.Poor in product body designing as compared to LG & Samsung : 

Data Analysis & InterpretationStrength1.Videocon has excellent brand awareness 2.Price of the Videocon is quite satisfactory to the people3.Good Geographical coverage4.Better product range5.Economically strong Weakness1.Still they need to increase the quality of the product more2.Poor in product body designing as compared to LG & Samsung

Conclusion : 

Conclusion Only 2.73% customer is not aware of Videocon as a brand. T.V is the main sources to know about the brand. Festival is main reason for buying of the consumer goods. Price is less as compare to other brand Consumer is not satisfied by the Quality of the Videocon Especially of T.V & D.V.D. In shop demonstrator (ISD) in all dealers, because customer buy product on demonstration of product quality. Point of purchase (POP) material plays a vital role in sale of the brand

Suggestion : 

Suggestion Better scheme should be offered to retailers. Quality of advertisements should be increased Ties up with finance company Improving upon picture and sound quality Offers and schemes should given to other times of the year also Increase sharpness & improve contrast ratio. Rate stability is very important. Restructuring of prices so that the middle class segment can be penetrated deeply.

:: BIBLIOGRAPHY : 

:: BIBLIOGRAPHY Business Magazine :- Business World Business Today   Newspaper :- Economic Times Business Standard Websites : www.financialexpress.com www.indianfoline.com

Thank You : 

Thank You