Television advertising

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TELEVISION ADVERTISING:

TELEVISION ADVERTISING PRESENTED BY: PRADYUTH KISHORE DUTTA 1

CONTENTS:

CONTENTS What is Television Advertising? Types of TV advertising Types of TV Commercials Essentials of Effective TV commercial Advantages Disadvantages of TV advertising Example on TV advertising 2

TELEVISION ADVERTISING:

TELEVISION ADVERTISING Broadcast media advertising It is a paid form of targeted advertising Brief advertising spots range from few seconds to several minutes , infomercials 3

Types of TV Advertising :

Types of TV Advertising Direct Response Television Advertising Public Service Announcement Testimonial Advertising 4

Types of TV Commercials:

Types of TV Commercials Interstitial Ads Expandable TV Ads Interactive TV Ads Overlay TV Ads Embedded TV Ads Bookmarking Ads 5

Essentials of Effective TV Commercial:

Essentials of Effective TV Commercial Put people in your commercial Plan out your video Writing a script Audio and video must match Never forget your call to action 6

Essentials of Effective TV Commercial:

Essentials of Effective TV Commercial Stick to time Hiring a production company Scheduling your commercial Frequency Consistency 7

Advantages of TV Advertising :

Advantages of TV Advertising Considered largest mass medium Sight, sound and motion Pervasiveness, impact and targeting abilities Improvise creativity Build a respectful and reliable reputation for companies Ratings through people meter 8

Disadvantages of TV Advertising:

Disadvantages of TV Advertising Costs Short Time Frame Difficulty to make changes Limited viewer attention Distrust and negative evaluation Digital video recorder(DVR) 9

STAR INDIA ADVERTISING:

STAR INDIA ADVERTISING Advertising rates: Rate are for 10 second spots Rates do not include sponsorship premiums, sponsorship deals will be priced separately Excludes all taxes and levies but include agency commissions Rate card is effective from April 26, 2011 and is subject to change without prior notice. 10

Slide 11:

Channel: FOX HISTORY Days of the Week: MON-SUN RODP - Run of Day Part ROS - Run of Schedule Specials and Events will be priced separately. Time band Description Rate(INR) 07:00 - 9:00 RODP 1,800 09:00 - 12:00 RODP 1,800 12:00 - 19:00 RODP 2,400 19:00-20:00 RODP 2,400 20:00 - 23:00 RODP 2,400 11

KEY TO TV AD SUCCESS::

KEY TO TV AD SUCCESS: A strong audio and video combination Songs or melodies ("jingles") Colors, fonts , background etc. Humour Animation Messages should be short and punchy 12

Slide 13:

THANK YOU … WELCOME QUERIES 13