logging in or signing up Television advertising pradyuth Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 2039 Category: Education License: All Rights Reserved Like it (1) Dislike it (0) Added: October 31, 2011 This Presentation is Public Favorites: 3 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript TELEVISION ADVERTISING: TELEVISION ADVERTISING PRESENTED BY: PRADYUTH KISHORE DUTTA 1CONTENTS: CONTENTS What is Television Advertising? Types of TV advertising Types of TV Commercials Essentials of Effective TV commercial Advantages Disadvantages of TV advertising Example on TV advertising 2TELEVISION ADVERTISING: TELEVISION ADVERTISING Broadcast media advertising It is a paid form of targeted advertising Brief advertising spots range from few seconds to several minutes , infomercials 3Types of TV Advertising : Types of TV Advertising Direct Response Television Advertising Public Service Announcement Testimonial Advertising 4Types of TV Commercials: Types of TV Commercials Interstitial Ads Expandable TV Ads Interactive TV Ads Overlay TV Ads Embedded TV Ads Bookmarking Ads 5Essentials of Effective TV Commercial: Essentials of Effective TV Commercial Put people in your commercial Plan out your video Writing a script Audio and video must match Never forget your call to action 6Essentials of Effective TV Commercial: Essentials of Effective TV Commercial Stick to time Hiring a production company Scheduling your commercial Frequency Consistency 7Advantages of TV Advertising : Advantages of TV Advertising Considered largest mass medium Sight, sound and motion Pervasiveness, impact and targeting abilities Improvise creativity Build a respectful and reliable reputation for companies Ratings through people meter 8Disadvantages of TV Advertising: Disadvantages of TV Advertising Costs Short Time Frame Difficulty to make changes Limited viewer attention Distrust and negative evaluation Digital video recorder(DVR) 9STAR INDIA ADVERTISING: STAR INDIA ADVERTISING Advertising rates: Rate are for 10 second spots Rates do not include sponsorship premiums, sponsorship deals will be priced separately Excludes all taxes and levies but include agency commissions Rate card is effective from April 26, 2011 and is subject to change without prior notice. 10Slide 11: Channel: FOX HISTORY Days of the Week: MON-SUN RODP - Run of Day Part ROS - Run of Schedule Specials and Events will be priced separately. Time band Description Rate(INR) 07:00 - 9:00 RODP 1,800 09:00 - 12:00 RODP 1,800 12:00 - 19:00 RODP 2,400 19:00-20:00 RODP 2,400 20:00 - 23:00 RODP 2,400 11KEY TO TV AD SUCCESS:: KEY TO TV AD SUCCESS: A strong audio and video combination Songs or melodies ("jingles") Colors, fonts , background etc. Humour Animation Messages should be short and punchy 12Slide 13: THANK YOU … WELCOME QUERIES 13 You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.