logging in or signing up coca cola pradip09 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 1150 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: December 20, 2010 This Presentation is Public Favorites: 1 Presentation Description history of coca cola Comments Posting comment... By: morphey (26 month(s) ago) Please send me this presentation on firstname.lastname@example.org Saving..... Post Reply Close Saving..... Edit Comment Close By: berkaay (32 month(s) ago) good presentation Saving..... Post Reply Close Saving..... Edit Comment Close By: brbo0ora (33 month(s) ago) can u send this great presentation on my mail? Please, I will be so pleased email@example.com Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Slide 1: Favorite Ad Campaign Created By: Mandy Kovach, Callie Wingo, & Meghan Kirk Slide 2: So how about these cans? 12 oz. Cans VS. 8 oz. Cans Slide 3: History Coca-Cola was founded in May 1886 by Dr. John Pemberton Coca-Cola was first sold to the public in Atlanta at Jacob’s Pharmacy Only 9 servings of the soft drink were sold each day Sales for the first year were only $50 In 1888 Asa Griggs Candler bought the company and sales increased over 4000% Slide 4: Coke or Cocaine? Until 1905, the drink was marketed as a tonic containing cocaine This stopped the advertisement of Coca-Cola as being a cure for headaches and other illnesses Slide 5: Coca-Cola Bottles 1894 was the first time Coca-Cola was bottled 1894- early 1900s 1905-1916 1915- today Slide 6: May 15th 1950 Slide 7: Today 300 Brands - 200 Nations Slide 8: International Products Canada and Belgium Taiwan Slide 9: Sponsorships Art of Harmony Boys and Girls Club of America Children’s Miracle Network FIFA NASCAR Olympics Special Olympics Tiger Woods Foundation Slide 10: Promotions Diet Coke Movie Mania Giveaway win a trip to the Sundance Film Festival American Music Awards Slide 11: What’s New Slide 12: Rumors Coca-Cola contains material making it unsuitable for vegetarians and Muslims. Some products of the Coca-Cola Company contain alcohol. Slide 13: Coca-Cola Advertising The first TV ad was produced on Thanksgiving Day, 1950. In the 60’s, Coca-Cola’s advertising agency started experimenting with color advertising. The decade ended with one of the most popular ads ever created, the “Hilltop” Commercial, featuring the song “I’d like to buy the World a Coke.” Slide 14: “Hilltop” Commercial The song was originally intended for radio stations only. Still convinced the ad had value, the company approved more than $250,000 for filming. It was one of the most challenging projects in the agency’s history, but stayed alive because of the belief of the ad’s basic message…Coca-Cola is a bond connecting people to one another. http://www2.cocaCoca-Cola - Audio/Video Center - Coca-Cola Advertising-cola.com/presscenter/av_advertising.html Slide 15: In 1993, Coke made a dramatic shift in advertising by introducing the “Always Coca-Cola” campaign which involved computer animation. The “Northern Lights” commercial introduced one of Coke’s most popular symbols, the animated polar bear. Playing with polar bEars http://memory.loc.gov/cgi-bin/query/r?ammem/cola:@kocl332j_01field(DOCID+@lit(kocl332j_01)) Slide 16: International Approaches at the Millennium The new slogan in 2000, “Coca-Cola. Enjoy,” made a global appeal by persuading people world wide that Coke adds magic to special moments. “First Experience” is a commercial relating a boy’s anticipation of what a Coke will taste like by comparing it to a kiss. http://memory.loc.gov/cgi-bin/query/r?ammemkocx93n7/cola:@field(DOCID+@lit(kocx93n7)) Slide 17: Slogans 1963 “Things Go Better With Coke.” 1970 “It’s the Real Thing” 1975 “Look Up America” 1979 “Have a Coke and a Smile” 1982 “Coke Is It!” 1987 “You Can’t Beat the Real Thing” 1993 “Always Coca-Cola” http://www2.coca-cola.com/presscenter/av_advertising.html You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.