coca cola

Download
Share  Add to  Flag Embed
Views:
 
Category: Education
     
 
License:   All Rights Reserved

Presentation Description

history of coca cola

Comments

 

By: morphey (19 month(s) ago)

Please send me this presentation on evgebykova@yandex.ru

 

By: berkaay (26 month(s) ago)

good presentation

 

By: brbo0ora (26 month(s) ago)

can u send this great presentation on my mail? Please, I will be so pleased a_onlyme_a@hotmail.com

Presentation Transcript

Slide 1: 

Favorite Ad Campaign Created By: Mandy Kovach, Callie Wingo, & Meghan Kirk

Slide 2: 

So how about these cans? 12 oz. Cans VS. 8 oz. Cans

Slide 3: 

History Coca-Cola was founded in May 1886 by Dr. John Pemberton Coca-Cola was first sold to the public in Atlanta at Jacob’s Pharmacy Only 9 servings of the soft drink were sold each day Sales for the first year were only $50 In 1888 Asa Griggs Candler bought the company and sales increased over 4000%

Slide 4: 

Coke or Cocaine? Until 1905, the drink was marketed as a tonic containing cocaine This stopped the advertisement of Coca-Cola as being a cure for headaches and other illnesses

Slide 5: 

Coca-Cola Bottles 1894 was the first time Coca-Cola was bottled 1894- early 1900s 1905-1916 1915- today

Slide 6: 

May 15th 1950

Slide 7: 

Today 300 Brands - 200 Nations

Slide 8: 

International Products Canada and Belgium Taiwan

Slide 9: 

Sponsorships Art of Harmony Boys and Girls Club of America Children’s Miracle Network FIFA NASCAR Olympics Special Olympics Tiger Woods Foundation

Slide 10: 

Promotions Diet Coke Movie Mania Giveaway win a trip to the Sundance Film Festival American Music Awards

Slide 11: 

What’s New

Slide 12: 

Rumors Coca-Cola contains material making it unsuitable for vegetarians and Muslims. Some products of the Coca-Cola Company contain alcohol.

Slide 13: 

Coca-Cola Advertising The first TV ad was produced on Thanksgiving Day, 1950. In the 60’s, Coca-Cola’s advertising agency started experimenting with color advertising. The decade ended with one of the most popular ads ever created, the “Hilltop” Commercial, featuring the song “I’d like to buy the World a Coke.”

Slide 14: 

“Hilltop” Commercial The song was originally intended for radio stations only. Still convinced the ad had value, the company approved more than $250,000 for filming. It was one of the most challenging projects in the agency’s history, but stayed alive because of the belief of the ad’s basic message…Coca-Cola is a bond connecting people to one another. http://www2.cocaCoca-Cola - Audio/Video Center - Coca-Cola Advertising-cola.com/presscenter/av_advertising.html

Slide 15: 

In 1993, Coke made a dramatic shift in advertising by introducing the “Always Coca-Cola” campaign which involved computer animation. The “Northern Lights” commercial introduced one of Coke’s most popular symbols, the animated polar bear. Playing with polar bEars http://memory.loc.gov/cgi-bin/query/r?ammem/cola:@kocl332j_01field(DOCID+@lit(kocl332j_01))

Slide 16: 

International Approaches at the Millennium The new slogan in 2000, “Coca-Cola. Enjoy,” made a global appeal by persuading people world wide that Coke adds magic to special moments. “First Experience” is a commercial relating a boy’s anticipation of what a Coke will taste like by comparing it to a kiss. http://memory.loc.gov/cgi-bin/query/r?ammemkocx93n7/cola:@field(DOCID+@lit(kocx93n7))

Slide 17: 

Slogans 1963 “Things Go Better With Coke.” 1970 “It’s the Real Thing” 1975 “Look Up America” 1979 “Have a Coke and a Smile” 1982 “Coke Is It!” 1987 “You Can’t Beat the Real Thing” 1993 “Always Coca-Cola” http://www2.coca-cola.com/presscenter/av_advertising.html