logging in or signing up How to Sell More on the Web powerhomebiz Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 95 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: December 26, 2009 This Presentation is Public Favorites: 0 Presentation Description Tips for small business and home business entrepreneurs on how to sell on the Web, including learning how to attract more visitors and then turning them into customers. Learn how to increase conversion rate and increase sales from your ecommerce store Comments Posting comment... Premium member Presentation Transcript Small Business Tips:How to Sell More on the Web : Small Business Tips:How to Sell More on the Web Isabel M. Isidro Managing Editor, PowerHomeBiz.com www.powerhomebiz.com Twitter: @powerhomebiz Facebook: www.facebook.com/imisidro Turning Visitors to Customers : Turning Visitors to Customers Getting visitors to your website is one thing; turning them into customers is a whole different ballgame. If you are selling on the Web, you need to be able to do both well. You need to be able to attract more visitors and then turn them into customers. Factors to Entice Visitors to Buyers : Factors to Entice Visitors to Buyers Simplicity or ease of use of web site Attitude and accessibility Responsiveness or the quality, speed and helpfulness of customer service Transparency of policies including privacy and return policies Selection and presentation of products Challenges of Small Online Retailers : Challenges of Small Online Retailers Lack of technology Limited personalization and customization No data mining capabilities Limited capability to boost site efficiency Cannot take advantage of economies of scale to lower costs Smaller marketing budgets No multichannel marketing Tips to Increase Sales : Tips to Increase Sales Get the right traffic Build customer confidence Improve product presentation Maximize after-sales opportunities Get the Right Traffic : Get the Right Traffic Identify your Unique Selling Proposition (USP) Seek qualified traffic – visitors that are genuinely interested in your products Generate good visibility and reviews from shopping comparison web sites (Shopping.com, Epinions.com, Bizrate.com, etc.) Sharpen your landing pages Get the Right Traffic : Get the Right Traffic Get your web pages ready for the sale Analyze your web traffic Reduce load times Your site search is your best friend: examine what visitors are searching in your site How the Big Boys Do It: Home Depot : How the Big Boys Do It: Home Depot Keep customers engaged by showing them and explaining to them why they need your products HomeDepot.com provides articles, videos and how-to guides to inform their customers and make their site a go-to place for information pertaining to their products Build Customer Confidence : Build Customer Confidence Demonstrate that you are a real business Include an “About Us” section Put your contact email information and a telephone number If possible, include your physical address Put a human face to your business: consider putting in photos of your staff (if any) Create a section where all your press mentions Build Customer Confidence : Build Customer Confidence Get a toll free 1-800 number Provide evidence of your products’ success Give customers signals of protection and safety Consider creating a “first-time visitor” page Clearly specify your return policies State your privacy policy Respond to emails quickly Do a spelling check of your web site Slide 11: How the Big Boys Do It: Target.com Add to Cart is located above the fold in an eye-catching red and prominent size Price is highlighted using big, red fonts, with availability clearly indicated Featured campaigns as well as Clearance prominently displayed even in product pages Several photos of the products are included, including how it can be used Improve Product Presentation : Improve Product Presentation Lead the visitors to your sales funnel Make it easy for visitors to use and buy from your site Design your site in such a way that visitors immediately know what you are selling Entice customers to buy Highlight special promotions or hot new products Show best selling products Improve Product Presentation : Improve Product Presentation Avoid intro, splash, or entry pages Pictures sell: Invest in great photography Clear, clean, big and devoid of any distracting backgrounds Write compelling sales copy Make your call to buy signals consistent and prominent Use an Upsell Page Slide 14: Copy focuses on benefit: “Flattering fit – guaranteed” How the Big Businesses Do It: LL Bean Key Features offer bullets of supporting benefits Add to Bag uses a different color that makes it pop from the page Maximize After-Sales Opportunity : Maximize After-Sales Opportunity Maximize cross-sell opportunities Include in your confirmation email other items they may like, as well as mailers included when the product is sent. Give customers incentive to buy again from you Provide return and money-back policies Consider a loyalty program Slide 16: Read the article “How To Sell More on the Web: 30 Tips To Increase Conversion Rates For An Ecommerce Site” http://www.powerhomebiz.com/092006/ecommerce.htm You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
How to Sell More on the Web powerhomebiz Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 95 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: December 26, 2009 This Presentation is Public Favorites: 0 Presentation Description Tips for small business and home business entrepreneurs on how to sell on the Web, including learning how to attract more visitors and then turning them into customers. Learn how to increase conversion rate and increase sales from your ecommerce store Comments Posting comment... Premium member Presentation Transcript Small Business Tips:How to Sell More on the Web : Small Business Tips:How to Sell More on the Web Isabel M. Isidro Managing Editor, PowerHomeBiz.com www.powerhomebiz.com Twitter: @powerhomebiz Facebook: www.facebook.com/imisidro Turning Visitors to Customers : Turning Visitors to Customers Getting visitors to your website is one thing; turning them into customers is a whole different ballgame. If you are selling on the Web, you need to be able to do both well. You need to be able to attract more visitors and then turn them into customers. Factors to Entice Visitors to Buyers : Factors to Entice Visitors to Buyers Simplicity or ease of use of web site Attitude and accessibility Responsiveness or the quality, speed and helpfulness of customer service Transparency of policies including privacy and return policies Selection and presentation of products Challenges of Small Online Retailers : Challenges of Small Online Retailers Lack of technology Limited personalization and customization No data mining capabilities Limited capability to boost site efficiency Cannot take advantage of economies of scale to lower costs Smaller marketing budgets No multichannel marketing Tips to Increase Sales : Tips to Increase Sales Get the right traffic Build customer confidence Improve product presentation Maximize after-sales opportunities Get the Right Traffic : Get the Right Traffic Identify your Unique Selling Proposition (USP) Seek qualified traffic – visitors that are genuinely interested in your products Generate good visibility and reviews from shopping comparison web sites (Shopping.com, Epinions.com, Bizrate.com, etc.) Sharpen your landing pages Get the Right Traffic : Get the Right Traffic Get your web pages ready for the sale Analyze your web traffic Reduce load times Your site search is your best friend: examine what visitors are searching in your site How the Big Boys Do It: Home Depot : How the Big Boys Do It: Home Depot Keep customers engaged by showing them and explaining to them why they need your products HomeDepot.com provides articles, videos and how-to guides to inform their customers and make their site a go-to place for information pertaining to their products Build Customer Confidence : Build Customer Confidence Demonstrate that you are a real business Include an “About Us” section Put your contact email information and a telephone number If possible, include your physical address Put a human face to your business: consider putting in photos of your staff (if any) Create a section where all your press mentions Build Customer Confidence : Build Customer Confidence Get a toll free 1-800 number Provide evidence of your products’ success Give customers signals of protection and safety Consider creating a “first-time visitor” page Clearly specify your return policies State your privacy policy Respond to emails quickly Do a spelling check of your web site Slide 11: How the Big Boys Do It: Target.com Add to Cart is located above the fold in an eye-catching red and prominent size Price is highlighted using big, red fonts, with availability clearly indicated Featured campaigns as well as Clearance prominently displayed even in product pages Several photos of the products are included, including how it can be used Improve Product Presentation : Improve Product Presentation Lead the visitors to your sales funnel Make it easy for visitors to use and buy from your site Design your site in such a way that visitors immediately know what you are selling Entice customers to buy Highlight special promotions or hot new products Show best selling products Improve Product Presentation : Improve Product Presentation Avoid intro, splash, or entry pages Pictures sell: Invest in great photography Clear, clean, big and devoid of any distracting backgrounds Write compelling sales copy Make your call to buy signals consistent and prominent Use an Upsell Page Slide 14: Copy focuses on benefit: “Flattering fit – guaranteed” How the Big Businesses Do It: LL Bean Key Features offer bullets of supporting benefits Add to Bag uses a different color that makes it pop from the page Maximize After-Sales Opportunity : Maximize After-Sales Opportunity Maximize cross-sell opportunities Include in your confirmation email other items they may like, as well as mailers included when the product is sent. Give customers incentive to buy again from you Provide return and money-back policies Consider a loyalty program Slide 16: Read the article “How To Sell More on the Web: 30 Tips To Increase Conversion Rates For An Ecommerce Site” http://www.powerhomebiz.com/092006/ecommerce.htm