SM P2U! short version

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Slide 1:

Welcome to Our World! You & It Can Be Done! All Content © Power2U CC Social Media is for

Slide 2:

Social Media: Hype or Flush?

Slide 4:

Social Media Customer Engagement Direct Marketing Lead Generation Brand Marketing Image & Reputation Social Media Marketing: Multi-way (brand - customer) (customer - customer) Participatory User- generated Traditional Marketing: One-way (brand – customer) Push and interrupt Brand generated SM Marketing Framework

Slide 5:

Social Technologies Communicating Knowledge Transfer Reputation Value Operational Value Social Networking Social Media Social Relevancy Socially Enabled Tasks

Slide 6:

50% log in every day! SM – the biggest shift since Industrial Revolution! More than 500 mill Facebook users

Slide 7:

What‘s In It 4 you? Act rather than react Competitive Edge Stay In Business! First Mover Advantage

Slide 9:

SM Strategy 1. Research + analysis of a company’s needs & budget 2. Defining resources (internal& external) + goals, strategy & channels 3. Set up of relevant SM tools from full menu 4. Rollout The “Doing” 5. Development + customisation of SM tools 6. Incorporation of SM into company portfolio 7. Reporting, controlling & Timing

Slide 10:

Use the SM force Don’t fight it!

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