How Small Business can Control Their Advertising Budget

Category: Others/ Misc

Presentation Description

Guidelines are provided before determining the budget of advertising campaign.To know more, you may visit here:


Presentation Transcript

How Small Business can Control Their Advertising Budget?:

How Small Business can Control Their Advertising Budget? Designed By:


Introduction ✦ Small business can get a great support from ad campaign. ✦ A campaign that is well planned and executed can help to boost the sales of small business. ✦ Here in this presentation some tips are described to determine the budget for small business.

Research your Expected Market:

Research your Expected Market ✦ The primary step towards a successful advertising campaign is to set your market. ✦ You must determine your regular customers and try to figure out their needs or craze for any particular service or product.

Determine your Objective:

Determine your Objective ✦ You must find out the objective that you want to achieve through advertising. ✦ Your ad campaign must be formulated according to these objective. ✦ For this you will need to determine your budget also.

Set Media:

Set Media ✦ Depending on your budget, you will require to think on the medium that you will involve for your ad campaign.

Design the Advertisement:

Design the Advertisement ✦ The future step is to design the advertisement by choosing the design or copy that you are going to use. ✦ For this purpose you can hire an advertising agency or freelancer.

Spreading the Advertise:

Spreading the Advertise ✦ Once your advertisement gets ready, you have to spread your advertisement on the medium that you have selected. ✦You will require to contact the correct magazine/newspaper or television channel to reach to the targeted audience.


Testing ✦ After the advertisement begins spreading, you need to assess its response at periodic time intervals. ✦ The return on investment on your ad campaign will help you to determine your future step.


Conclusion ✦ As a conclusion, I must suggest you to set a small amount of budget at the beginning and then increase it gradually when require. ✦ There are many advertising campaign such as Yahoo ad management, Google AdWords ad management etc. For more, you may also click here .

Contact Us:

Contact Us

authorStream Live Help