logging in or signing up Content Marketing - search engine vs soc popupbooster Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 105 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: February 08, 2010 This Presentation is Public Favorites: 0 Presentation Description People find content in 2 ways: - Search engines - Social networks Content marketing needs to serve both. Different approaches for the same goal of getting interest - to get leads Comments Posting comment... Premium member Presentation Transcript Content MarketingSearch EngineSocial Networks : Feb 6, 2010 popupbooster - www.popupbooster.com 1 Content MarketingSearch EngineSocial Networks content : Feb 6, 2010 popupbooster - www.popupbooster.com 2 content Content marketing Publish content Distribute content Get content found Create interest Get leads Slide 3: Feb 6, 2010 popupbooster - www.popupbooster.com 3 How to get found: The Search Engines finding content: search : Feb 6, 2010 popupbooster - www.popupbooster.com 4 finding content: search Search engines People search information Search terms Select links Visit links Approve search : Feb 6, 2010 popupbooster - www.popupbooster.com 5 search People: Actively search information Invest time and effort Manual selection Content marketing: search : Feb 6, 2010 popupbooster - www.popupbooster.com 6 Content marketing: search Method: Use of search engines Go to the information Manual filtering of information Content marketing: search : Feb 6, 2010 popupbooster - www.popupbooster.com 7 Content marketing: search Search Engine Content Marketing: Investment when need DIY Time pressure Slide 8: Feb 6, 2010 popupbooster - www.popupbooster.com 8 How to get found: The Social Network social : Feb 6, 2010 popupbooster - www.popupbooster.com 9 social People have ‘Friends’ Friends know interest They find information They present information People take notice People get interested social : Feb 6, 2010 popupbooster - www.popupbooster.com 10 social People: Build social network Invest in social network People in network find Social network provides info Content marketing: social : Feb 6, 2010 popupbooster - www.popupbooster.com 11 Content marketing: social Method: Build network The information is: presented filtered For you Content marketing: social : Feb 6, 2010 popupbooster - www.popupbooster.com 12 Content marketing: social Social Network Content Marketing: Investment is before The network supplies At your finger tips question : Feb 6, 2010 popupbooster - www.popupbooster.com 13 question What will work for you ? Probably both Unpredictable what will work the best conclusion : Feb 6, 2010 popupbooster - www.popupbooster.com 14 conclusion You need to aim at both More content: Likely Search Engines More sentiment or passion: Likely Social Networks Slide 15: Feb 6, 2010 popupbooster - www.popupbooster.com 15 popupbooster www.popupbooster.com your dynamic website relevant content by Engago Technologies Ltd. You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Content Marketing - search engine vs soc popupbooster Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 105 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: February 08, 2010 This Presentation is Public Favorites: 0 Presentation Description People find content in 2 ways: - Search engines - Social networks Content marketing needs to serve both. Different approaches for the same goal of getting interest - to get leads Comments Posting comment... Premium member Presentation Transcript Content MarketingSearch EngineSocial Networks : Feb 6, 2010 popupbooster - www.popupbooster.com 1 Content MarketingSearch EngineSocial Networks content : Feb 6, 2010 popupbooster - www.popupbooster.com 2 content Content marketing Publish content Distribute content Get content found Create interest Get leads Slide 3: Feb 6, 2010 popupbooster - www.popupbooster.com 3 How to get found: The Search Engines finding content: search : Feb 6, 2010 popupbooster - www.popupbooster.com 4 finding content: search Search engines People search information Search terms Select links Visit links Approve search : Feb 6, 2010 popupbooster - www.popupbooster.com 5 search People: Actively search information Invest time and effort Manual selection Content marketing: search : Feb 6, 2010 popupbooster - www.popupbooster.com 6 Content marketing: search Method: Use of search engines Go to the information Manual filtering of information Content marketing: search : Feb 6, 2010 popupbooster - www.popupbooster.com 7 Content marketing: search Search Engine Content Marketing: Investment when need DIY Time pressure Slide 8: Feb 6, 2010 popupbooster - www.popupbooster.com 8 How to get found: The Social Network social : Feb 6, 2010 popupbooster - www.popupbooster.com 9 social People have ‘Friends’ Friends know interest They find information They present information People take notice People get interested social : Feb 6, 2010 popupbooster - www.popupbooster.com 10 social People: Build social network Invest in social network People in network find Social network provides info Content marketing: social : Feb 6, 2010 popupbooster - www.popupbooster.com 11 Content marketing: social Method: Build network The information is: presented filtered For you Content marketing: social : Feb 6, 2010 popupbooster - www.popupbooster.com 12 Content marketing: social Social Network Content Marketing: Investment is before The network supplies At your finger tips question : Feb 6, 2010 popupbooster - www.popupbooster.com 13 question What will work for you ? Probably both Unpredictable what will work the best conclusion : Feb 6, 2010 popupbooster - www.popupbooster.com 14 conclusion You need to aim at both More content: Likely Search Engines More sentiment or passion: Likely Social Networks Slide 15: Feb 6, 2010 popupbooster - www.popupbooster.com 15 popupbooster www.popupbooster.com your dynamic website relevant content by Engago Technologies Ltd.