Marketing As Content provider

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Interruption marketing is out. Content marketing is next. Your website needs to provide real-time relevant content in sync with visitor. The website needs to change from a static website to a dynamic website.

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Marketing As Content Provider : 

5 Jan 2010 www.popupbooster.com Engago Technologies Ltd. www.engago.com 1 Marketing As Content Provider Do we all end up in entertainment business ?

Slide 2: 

5 Jan 2010 www.popupbooster.com Engago Technologies Ltd. www.engago.com 2 Interruption marketing is Past Tell-and-Sell is OUT People don’t listen anymore

Slide 3: 

5 Jan 2010 www.popupbooster.com Engago Technologies Ltd. www.engago.com 3 Change from: Trade shows Advertising Email campaigns The Interruption Marketing

Slide 4: 

5 Jan 2010 www.popupbooster.com Engago Technologies Ltd. www.engago.com 4 To: Content production Content distribution The Content Marketing

Slide 5: 

5 Jan 2010 www.popupbooster.com Engago Technologies Ltd. www.engago.com 5 On demand Content Information Synchronized with the Visitor

Slide 6: 

5 Jan 2010 www.popupbooster.com Engago Technologies Ltd. www.engago.com 6 Entertain them for: Engagement Interaction with you Interaction of the audience The Payment with Content

Slide 7: 

5 Jan 2010 www.popupbooster.com Engago Technologies Ltd. www.engago.com 7 The challenges for content: Needs to be informative Needs to be found Needs to entertain Needs to engage The Creativity Rules

Slide 8: 

5 Jan 2010 www.popupbooster.com Engago Technologies Ltd. www.engago.com 8 The content consumer: Can engage Can recommend Can buy Can promote The Content Consumer Payment

Slide 9: 

5 Jan 2010 www.popupbooster.com Engago Technologies Ltd. www.engago.com 9 The content can be anywhere: Internet beyond company Company website Print media The Company Website is Key

Slide 10: 

5 Jan 2010 www.popupbooster.com Engago Technologies Ltd. www.engago.com 10 Problem with company website: Static content Not real-time Not engaging The Website should be Dynamic

Slide 11: 

5 Jan 2010 www.popupbooster.com Engago Technologies Ltd. www.engago.com 11 Turning your static website Into Dynamic website Using Popups

Slide 12: 

5 Jan 2010 www.popupbooster.com Engago Technologies Ltd. www.engago.com 12 Benefits popups: No integration issues No major overhaul of website Short implementation time All manageable by marketing Low Total Cost of Ownership Tempting !

Slide 13: 

5 Jan 2010 www.popupbooster.com Engago Technologies Ltd. www.engago.com 13 popupbooster turns website into: A dynamic website that: Provides relevant content Timely content Acts in real-time Allows testing and reporting Real-time Relevant Content

Slide 14: 

5 Jan 2010 www.popupbooster.com Engago Technologies Ltd. www.engago.com 14 Without annoying the visitor as the popup is conditional / rules Fully customizable: Layout Appearance Timing Trigger Content

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5 Jan 2010 www.popupbooster.com Engago Technologies Ltd. www.engago.com 15 popupbooster Affordable Dynamic Content Real-time Behavioral Targeting Web service Low Total Cost of Ownership

Slide 16: 

5 Jan 2010 www.popupbooster.com Engago Technologies Ltd. www.engago.com 16 Using popups Easy to implement Simple to manage No IT dept involvement Fast deployment and changes Prototyping and Testing in seconds

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5 Jan 2010 www.popupbooster.com Engago Technologies Ltd. www.engago.com 17 Get popupbooster now ! Turn your Site Dynamic & Real-time www.popupbooster.com