logging in or signing up Context Relational Content popupbooster Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 102 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: January 03, 2010 This Presentation is Public Favorites: 0 Presentation Description Make your website more efficient: - Increase page views - Increase conversions - Build awareness Providing the content that your visitors are looking for Comments Posting comment... Premium member Presentation Transcript Context Relational Content : 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 1 Context Relational Content Making your website more efficient Slide 2: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 2 Selling: Relational process Marketing: Getting attention process Goal: to get a relation Slide 3: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 3 Relation starts with communication To become a conversation Can end up in a collaboration Attention starts with communication Hoping to get attention from target market Slide 4: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 4 Selling: Communication: person to person Immediate response or feedback Verbal – tone voice – body language Marketing: Communication from one to many No response, no feedback, nothing Blind Slide 5: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 5 Sales can adjust - change message Thanks to response or feedback Marketing can miss completely Due to no response or feedback Slide 6: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 6 Question for marketing: How to create and send content That: Has context Is relevant for the potential buyers As relation can only be formed by affinity to content Slide 7: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 7 Relational content creates value: For the receiver: Any sales conversation should create value for the lead Any marketing communication should create value for target audience For the sender / broadcaster: The interest obtained from the lead(s) Slide 8: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 8 Problem with communications: Reaching wrong audience Generating interest from the wrong audience In case of sales: Less error will occur In case of marketing: Prone to error Slide 9: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 9 Sales: Limited number of channels Controlled channels One to one communication Marketing: Many channels One to many communication Slide 10: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 10 Due to Social Media marketing has become even more complex due to: The many to many interactions Uncontrolled spreading Required damage control Slide 11: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 11 The best communication marketing can control is the website All marketing communications refer to the website People find the website using search engines Slide 12: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 12 The website has become your crucial node of your marketing that marketers can control. Buyers will visit website before, during and after purchase process Just provide the content your visitors search for Slide 13: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 13 Requirements for your website: Context relational content Relevant content Real-time content Dynamic content Based on behavioral targeting Slide 14: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 14 Context relational content will Engage your website visitors Increase revenue by More conversions More page views Build brand awareness Slide 15: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 15 Still you need to MEASURE: If content is context relational If content is efficient increasing goals Comparing: Different content Different presentations Different timings Measure in real-time Slide 16: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 16 PopupBooster Affordable Dynamic content Real-time Behavioral targeting Measurable Web service Low Total Cost of Ownership Slide 17: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 17 Using Popups Easy to implement Simple to manage No IT dept involvement Fast deployment and changes Prototyping and Testing in seconds Slide 18: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 18 Get PopupBooster Now ! Turn your website: dynamic & real-time & relevant ! www.PopupBooster.com You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Context Relational Content popupbooster Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 102 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: January 03, 2010 This Presentation is Public Favorites: 0 Presentation Description Make your website more efficient: - Increase page views - Increase conversions - Build awareness Providing the content that your visitors are looking for Comments Posting comment... Premium member Presentation Transcript Context Relational Content : 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 1 Context Relational Content Making your website more efficient Slide 2: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 2 Selling: Relational process Marketing: Getting attention process Goal: to get a relation Slide 3: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 3 Relation starts with communication To become a conversation Can end up in a collaboration Attention starts with communication Hoping to get attention from target market Slide 4: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 4 Selling: Communication: person to person Immediate response or feedback Verbal – tone voice – body language Marketing: Communication from one to many No response, no feedback, nothing Blind Slide 5: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 5 Sales can adjust - change message Thanks to response or feedback Marketing can miss completely Due to no response or feedback Slide 6: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 6 Question for marketing: How to create and send content That: Has context Is relevant for the potential buyers As relation can only be formed by affinity to content Slide 7: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 7 Relational content creates value: For the receiver: Any sales conversation should create value for the lead Any marketing communication should create value for target audience For the sender / broadcaster: The interest obtained from the lead(s) Slide 8: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 8 Problem with communications: Reaching wrong audience Generating interest from the wrong audience In case of sales: Less error will occur In case of marketing: Prone to error Slide 9: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 9 Sales: Limited number of channels Controlled channels One to one communication Marketing: Many channels One to many communication Slide 10: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 10 Due to Social Media marketing has become even more complex due to: The many to many interactions Uncontrolled spreading Required damage control Slide 11: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 11 The best communication marketing can control is the website All marketing communications refer to the website People find the website using search engines Slide 12: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 12 The website has become your crucial node of your marketing that marketers can control. Buyers will visit website before, during and after purchase process Just provide the content your visitors search for Slide 13: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 13 Requirements for your website: Context relational content Relevant content Real-time content Dynamic content Based on behavioral targeting Slide 14: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 14 Context relational content will Engage your website visitors Increase revenue by More conversions More page views Build brand awareness Slide 15: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 15 Still you need to MEASURE: If content is context relational If content is efficient increasing goals Comparing: Different content Different presentations Different timings Measure in real-time Slide 16: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 16 PopupBooster Affordable Dynamic content Real-time Behavioral targeting Measurable Web service Low Total Cost of Ownership Slide 17: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 17 Using Popups Easy to implement Simple to manage No IT dept involvement Fast deployment and changes Prototyping and Testing in seconds Slide 18: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 18 Get PopupBooster Now ! Turn your website: dynamic & real-time & relevant ! www.PopupBooster.com