logging in or signing up People and technology have become effici popupbooster Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 212 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: January 01, 2010 This Presentation is Public Favorites: 0 Presentation Description People and Technology Have Become Efficient in Blocking Ads. Interruption marketing is: OUT - Content marketing is: IN Comments Posting comment... By: yassiham (19 month(s) ago) I need the presentation please Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript People and Technology have become efficient inBlocking Ads : 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 1 People and Technology have become efficient inBlocking Ads Bow nets (advertising):OUT Content nurturing (content marketing): IN Slide 2: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 2 Interruption marketing problem: Technology and People Block advertising People and Technology have become efficient in Blocking Ads Slide 3: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 3 Technology: TV recorders/set-top boxes jump commercial breaks Spam filter Browsers: plug-ins stopping ads Technology helps fighting ads Slide 4: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 4 People: Zap commercial breaks Ignore online advertising Don’t click on online advertising (Natural Born Clickers Starcom MediaVest Group ) Don’t open email marketing messages Don’t open direct mail People have become ad-adverse Slide 5: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 5 Bow nets: Companies are spending large amounts of money on interruption advertising that is: No longer effective Not reaching the target market Interruption advertising marketing is OUT Slide 6: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 6 Content Nurturing: Instead the Internet requires Content marketing: Nurturing spots Interested parties will find you Potential buyers will have interest Future buyers will remember your content Content marketing is IN Slide 7: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 7 Problem: Many nurturing spots Refresh of all your nurturing spots Maintaining content Generating new relevant content Content Marketing more difficult to achieve Slide 8: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 8 Benefit Content Marketing Spreads and Reaches further than any of your advertising: Content gets duplicated Content gets distributed Content get interaction Creating more interest Starting a conversation Slide 9: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 9 The rules of the game are changing. Take advantage now Start by : Publishing content on social media Provide relevant content on your website Slide 10: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 10 Change your static website into a dynamic website Use web service for providing: real-time dynamic relevant content to your visitors Slide 11: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 11 Your website needs to: Become dynamic Have relevant content Present content in real-time Slide 12: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 12 PopupBooster Affordable Dynamic content Real-time Behavioral targeting Web service Low Total Cost of Ownership Slide 13: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 13 Using Popups Easy to implement Simple to manage No IT dept involvement Fast deployment and changes Prototyping and Testing in seconds Slide 14: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 14 Get PopupBooster Now ! Turn your website: dynamic & real-time & relevant ! www.PopupBooster.com You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
People and technology have become effici popupbooster Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 212 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: January 01, 2010 This Presentation is Public Favorites: 0 Presentation Description People and Technology Have Become Efficient in Blocking Ads. Interruption marketing is: OUT - Content marketing is: IN Comments Posting comment... By: yassiham (19 month(s) ago) I need the presentation please Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript People and Technology have become efficient inBlocking Ads : 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 1 People and Technology have become efficient inBlocking Ads Bow nets (advertising):OUT Content nurturing (content marketing): IN Slide 2: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 2 Interruption marketing problem: Technology and People Block advertising People and Technology have become efficient in Blocking Ads Slide 3: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 3 Technology: TV recorders/set-top boxes jump commercial breaks Spam filter Browsers: plug-ins stopping ads Technology helps fighting ads Slide 4: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 4 People: Zap commercial breaks Ignore online advertising Don’t click on online advertising (Natural Born Clickers Starcom MediaVest Group ) Don’t open email marketing messages Don’t open direct mail People have become ad-adverse Slide 5: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 5 Bow nets: Companies are spending large amounts of money on interruption advertising that is: No longer effective Not reaching the target market Interruption advertising marketing is OUT Slide 6: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 6 Content Nurturing: Instead the Internet requires Content marketing: Nurturing spots Interested parties will find you Potential buyers will have interest Future buyers will remember your content Content marketing is IN Slide 7: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 7 Problem: Many nurturing spots Refresh of all your nurturing spots Maintaining content Generating new relevant content Content Marketing more difficult to achieve Slide 8: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 8 Benefit Content Marketing Spreads and Reaches further than any of your advertising: Content gets duplicated Content gets distributed Content get interaction Creating more interest Starting a conversation Slide 9: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 9 The rules of the game are changing. Take advantage now Start by : Publishing content on social media Provide relevant content on your website Slide 10: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 10 Change your static website into a dynamic website Use web service for providing: real-time dynamic relevant content to your visitors Slide 11: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 11 Your website needs to: Become dynamic Have relevant content Present content in real-time Slide 12: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 12 PopupBooster Affordable Dynamic content Real-time Behavioral targeting Web service Low Total Cost of Ownership Slide 13: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 13 Using Popups Easy to implement Simple to manage No IT dept involvement Fast deployment and changes Prototyping and Testing in seconds Slide 14: 29 Dec 2009 www.popupbooster.com Engago Technologies Ltd. www.engago.com 14 Get PopupBooster Now ! Turn your website: dynamic & real-time & relevant ! www.PopupBooster.com