Nintendo Strategic Decision

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Added: September 28, 2009 This Presentation is Public 
Presentation Category : Entertainment All Rights Reserved
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Slide 3:Vision Industry Scope Diagnosis Recommendations Conclusion Corporate Vision Expand gaming audience Devotion to entertainment business Devotion toward employees Vision


Slide 4:Vision Industry Scope Diagnosis Recommendations Conclusion Technological Segment Past: Internet Future developments: Holography, brain-wave technologies Sociocultural Segment Family entertainment is the fastest growing segment 63% of parents believe that video games were a positive addition (2008) industry Scope


Slide 5:Demographic Segment #1 choice of game platform is the PC for baby boomers and women industry Scope Vision Industry Scope Diagnosis Recommendations Conclusion


Slide 6:industry Scope Porter’s 5 Forces Vision Industry Scope Diagnosis Recommendations Conclusion


Slide 7:Opportunities... Threats... Threats of substitutes (PC and online) Changing industry environment Expand demographics Increase video game technology Vision Industry Scope Diagnosis Recommendations Conclusion industry Scope


Slide 8:SWOT Differentiation Focus on family friendly entertainment Redefine definition of gaming Emphasize simplicity and ease of use Vision Industry Scope Diagnosis Recommendations Conclusion


Slide 9:Emphasis on corporate culture Strength in finance and partnerships Innovative technologies Vision Industry Scope Diagnosis Recommendations Conclusion SWOT Differentiation


Slide 10:Strengths… Unique and innovative products Brand reputation and recognition Opportunities... Limited option in online gaming narrow presence in online community Threats... Threats of substitutes (PC and online) Changing industry environment Weaknesses… Expand demographics Increase video game technology Vision Industry Scope Diagnosis Recommendations Conclusion SWOT


Slide 11:Recommendations Strengths… Unique and innovative products Brand reputation and recognition Opportunities… Expand demographics Increase video game technology Online Gaming Wi-Fi capabilities Integrate online features Vision Industry Scope Diagnosis Recommendations Conclusion


Slide 12:How? Enhancements Promotions Family-friendly advertisementsEx: ads promoting family co-op online play Wi-Fi capabilities Online chat functions vs. Vision Industry Scope Diagnosis Recommendations Conclusion Recommendations vs


Slide 13:Conclusion Vision Industry Scope Diagnosis Recommendations Conclusion


Slide 14:Victoria Kathie Poom Elysse Tina Q/A Session