Social Media Development in Australia

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Presentation Description

Social media has become popular and as someone said: every media becoming social. I always think some brands and their attitudes to social media, content marketing, management.

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Presentation Transcript

Content At A Glance:

Social Media Penetration In Australia How This Exponential Growth? Social and Mobile Media Computation Market Records What Social Media Say? Social Media Share In App Development About Us Catch Us at… Content At A Glance

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INTERNET 81% p enetration 18,300,000 SOCIAL 65% penetration 14,700,000

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Australia Average usage 18.8 Hours WA 10 % of Internet Population Average usage 19.7 Hours NT 4% of Internet Population Average usage 18.6 Hours SA 7% of Internet Population Average usage 19.9 Hours QLD 20% of Internet Population Average usage 19.7 Hours NSW 32% of Internet Population Average usage 18.1 Hours VIC 25% of Internet Population Average usage 18.0 Hours

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How Did That Happen ?

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Basic Human Behaviour Drove Social Media Success 1 Reason

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Social Media are Social… Connecting T he S ocial W orld 2 Reason

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Mobile phone penetration drove Social Media success And vice versa. Now, you’re always connected. 3 Reason

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Obvious because Social & Mobile Media brought computing finally to a personal level. So it’s time to make marketing personal again.

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Mobile internet browsing increased considerably, from 67 percent in 2012 to 78 percent in 2013.

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Ownership of internet capable mobile phones increased greatly from 43 percent to 65 percent, and over one third (35%) of online Australians now own a Smartphone.

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S ocial mobile usage has continued to double since 2007 - 42 percent of social media users and a massive 74 percent of 16-24 year olds have accessed social media via a mobile phone.

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Close to half of online Australians now access the internet while commuting or travelling.

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Australian newspapers record 3.5% overall circulation decline (2012)

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Financial Review The Australian Herald Sun Courier Mail Daily Telegraph The Age d own 5.9% d own 0.5% d own 2.1% d own 1.4% d own 3.8% d own 4.5 %

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i t’s not just print…

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2007 marked a change in Australians TV consumption …

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2007 marked a change in Australians TV consumption … While use of the internet continued to grow this year, for the first time ever this was not accompanied by an increase for TV consumption… … a possible early warning sign that we are approaching the feared media saturation point

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What Social Media Say ?

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Facebook Features… •   Images •   Tagging •   Hashtags •   Trending topics •   People Talking About This •   Edgerank - the Facebook Algorithm •   Private Messaging (Person to person, person to brand) Facebook… Is the largest and most frequented social media network in Australia Is free, if you do it right Is about creating a conversation and is a two way communication   18-24 year olds spend more time on Facebook than they do watching television The average Australian Facebook user spends 7 hours per week on the site Has a newsfeed controlled by an algorithm

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Instagram… •   Bought by Facebook in 2012 for 1 billion dollars •   Photo sharing platform •   Public or private settings •   Great for competitions •   Super Viral •   Mobile posting only •   Photo and video capability

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Social Media Share in App Development

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Wake-up. Times have changed drastically One2Few One2One Many2Many One2Many TV/radio/print Direct Marketing CRM Social Media

About US:

Mobile Pundits is a Mobile App Development and Service providing company that delivers uniquely customized full-cycle brand development solutions for product and business active in the mobile arena in Australia , UK, USA, India and Ireland. Mobile Pundits Marketing and Consulting department created a first-of-its-kind services to provide strategic, customized mobile and web-based app marketing plans designed specifically for mobile and web-based app developers. We utilize iPhone, Android, iPad, Windows, Blackberry and Mac app promotion tactics that work! About US

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Catch Us at…

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