Google Adwords

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Powerpoint presentation for marketing seminar 647.

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BAUD 647: Marketing Seminar Prepared for: Dr. José Lucas Rodríguez José Juan Pomales López March 19, 2012

What is Google Adwords?:

What is Google Adwords ? Tool created by Google to optimize the reach to customers through word searches. You create your ads Your ads appear on Google You attract customers Google Adwords . (2012). Retrieved March 19, 2012, from Google Adwords Website: https://accounts.google.com/ServiceLogin?service=adwords&hl=en_US&ltmpl=jfk&passive=false&ifr=false&alwf=true&continue=https://adwords.google.com/um/gaiaauth?apt%3DNone%26dst%3D/dashboard/Dashboard?__u%253D2506497083%2526__c%253D7890299123%2526mode%253Dre

Opportunities:

Opportunities Google helps you through the process Organize your campaign by theme Choose your keywords carefully Include keywords in your ad text Use the right destination URL Track your success Google Adwords . (2012). Retrieved March 19, 2012, from Google Adwords Website: https://accounts.google.com/ServiceLogin?service=adwords&hl=en_US&ltmpl=jfk&passive=false&ifr=false&alwf=true&continue=https://adwords.google.com/um/gaiaauth?apt%3DNone%26dst%3D/dashboard/Dashboard?__u%253D2506497083%2526__c%253D7890299123%2526mode%253Dre

Literature Review:

Literature Review Keyword advertising search, pay-per-click, during the mid 2008 was estimated to be an 11.5 billion dollar market in the United States alone. They global market is predicted to have a 37 percent compound annual growth to more than 33 billion dollars in 2010. Pay-per-click advertising is relatively low in cost and has become part of our daily lives. Associated Press (2008, June 13). Yahoo seeks Google's aid after Microsoft talks die. Technology Review. Retrieved from http://www.technologyreview.com/Wire/20910/?a=f. Ghose , A., & Yang, S. (2008). “An Empirical Analysis of Sponsored Search Performance in Search Engine Advertising.” Proceedings of the ACM International Conference on Web Search and Data Mining (WSDM), pp. 241-250. Jansen, B. (Ed.) (2006), “Special section on paid search,” Bulletin of the American Society for Information Science and Technology, Vol. 32 No.3. Retrieved on 7/13/08 from http://www.asis.org/Bulletin/Dec-05/index.html.

Google Adwords:

Google Adwords Understand the logistics Home Campaigns Ad groups, settings, ads, keywords, ad extensions, and dimensions Tools and Analysis Keyword estimator Billing Google Adwords . (2012). Retrieved March 19, 2012, from Google Adwords Website: https://accounts.google.com/ServiceLogin?service=adwords&hl=en_US&ltmpl=jfk&passive=false&ifr=false&alwf=true&continue=https://adwords.google.com/um/gaiaauth?apt%3DNone%26dst%3D/dashboard/Dashboard?__u%253D2506497083%2526__c%253D7890299123%2526mode%253Dre

Home:

Home Google Adwords . (2012). Retrieved March 19, 2012, from Google Adwords Website: https://accounts.google.com/ServiceLogin?service=adwords&hl=en_US&ltmpl=jfk&passive=false&ifr=false&alwf=true&continue=https://adwords.google.com/um/gaiaauth?apt%3DNone%26dst%3D/dashboard/Dashboard?__u%253D2506497083%2526__c%253D7890299123%2526mode%253Dre

Campaigns:

Campaigns Google Adwords . (2012). Retrieved March 19, 2012, from Google Adwords Website: https://accounts.google.com/ServiceLogin?service=adwords&hl=en_US&ltmpl=jfk&passive=false&ifr=false&alwf=true&continue=https://adwords.google.com/um/gaiaauth?apt%3DNone%26dst%3D/dashboard/Dashboard?__u%253D2506497083%2526__c%253D7890299123%2526mode%253Dre

Ad groups:

Ad groups Google Adwords . (2012). Retrieved March 19, 2012, from Google Adwords Website: https://accounts.google.com/ServiceLogin?service=adwords&hl=en_US&ltmpl=jfk&passive=false&ifr=false&alwf=true&continue=https://adwords.google.com/um/gaiaauth?apt%3DNone%26dst%3D/dashboard/Dashboard?__u%253D2506497083%2526__c%253D7890299123%2526mode%253Dre

Settings:

Settings Google Adwords . (2012). Retrieved March 19, 2012, from Google Adwords Website: https://accounts.google.com/ServiceLogin?service=adwords&hl=en_US&ltmpl=jfk&passive=false&ifr=false&alwf=true&continue=https://adwords.google.com/um/gaiaauth?apt%3DNone%26dst%3D/dashboard/Dashboard?__u%253D2506497083%2526__c%253D7890299123%2526mode%253Dre

Ads:

Ads Google Adwords . (2012). Retrieved March 19, 2012, from Google Adwords Website: https://accounts.google.com/ServiceLogin?service=adwords&hl=en_US&ltmpl=jfk&passive=false&ifr=false&alwf=true&continue=https://adwords.google.com/um/gaiaauth?apt%3DNone%26dst%3D/dashboard/Dashboard?__u%253D2506497083%2526__c%253D7890299123%2526mode%253Dre

Keywords:

Keywords Google Adwords . (2012). Retrieved March 19, 2012, from Google Adwords Website: https://accounts.google.com/ServiceLogin?service=adwords&hl=en_US&ltmpl=jfk&passive=false&ifr=false&alwf=true&continue=https://adwords.google.com/um/gaiaauth?apt%3DNone%26dst%3D/dashboard/Dashboard?__u%253D2506497083%2526__c%253D7890299123%2526mode%253Dre

Ad extensions:

Ad extensions Google Adwords . (2012). Retrieved March 19, 2012, from Google Adwords Website: https://accounts.google.com/ServiceLogin?service=adwords&hl=en_US&ltmpl=jfk&passive=false&ifr=false&alwf=true&continue=https://adwords.google.com/um/gaiaauth?apt%3DNone%26dst%3D/dashboard/Dashboard?__u%253D2506497083%2526__c%253D7890299123%2526mode%253Dre

Dimensions:

Dimensions Google Adwords . (2012). Retrieved March 19, 2012, from Google Adwords Website: https://accounts.google.com/ServiceLogin?service=adwords&hl=en_US&ltmpl=jfk&passive=false&ifr=false&alwf=true&continue=https://adwords.google.com/um/gaiaauth?apt%3DNone%26dst%3D/dashboard/Dashboard?__u%253D2506497083%2526__c%253D7890299123%2526mode%253Dre

Billing:

Billing Google Adwords . (2012). Retrieved March 19, 2012, from Google Adwords Website: https://accounts.google.com/ServiceLogin?service=adwords&hl=en_US&ltmpl=jfk&passive=false&ifr=false&alwf=true&continue=https://adwords.google.com/um/gaiaauth?apt%3DNone%26dst%3D/dashboard/Dashboard?__u%253D2506497083%2526__c%253D7890299123%2526mode%253Dre

Keyword estimator:

Keyword estimator Google Adwords . (2012). Retrieved March 19, 2012, from Google Adwords Website: https://accounts.google.com/ServiceLogin?service=adwords&hl=en_US&ltmpl=jfk&passive=false&ifr=false&alwf=true&continue=https://adwords.google.com/um/gaiaauth?apt%3DNone%26dst%3D/dashboard/Dashboard?__u%253D2506497083%2526__c%253D7890299123%2526mode%253Dre

References:

References Associated Press (2008, June 13). Yahoo seeks Google's aid after Microsoft talks die. Technology Review. Retrieved from http://www.technologyreview.com/Wire/20910/?a=f. Ghose , A., & Yang, S. (2008). “An Empirical Analysis of Sponsored Search Performance in Search Engine Advertising.” Proceedings of the ACM International Conference on Web Search and Data Mining (WSDM), pp. 241-250. Google Adwords . (2012). Retrieved March 19, 2012, from Google Adwords Website: https://accounts.google.com/ServiceLogin?service=adwords&hl=en_US&ltmpl=jfk&passive=false&ifr=false&alwf=true&continue=https://adwords.google.com/um/gaiaauth?apt%3DNone%26dst%3D/dashboard/Dashboard?__u%253D2506497083%2526__ c%253D7890299123%2526mode%253Dre Jansen, B. (Ed.) (2006), “Special section on paid search,” Bulletin of the American Society for Information Science and Technology, Vol. 32 No.3. Retrieved on 7/13/08 from http://www.asis.org/Bulletin/Dec-05/index.html.

Thanks for your attention!:

Thanks for your attention!

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