Effective Lobbying (SNMA 2010)

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Presentation Description

Cedric Dark, MD, MPH, Founder and Executive Editor of Policy Prescriptions (www.policyprescriptions.org) was an invited speaker for National Advocacy Day for the Student National Medical Association on June 20, 2010. Spoke on Effective Lobbying.

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Presentation Transcript

Effective Lobbying : 

Effective Lobbying Cedric Dark, MD, MPH

Effective : 

Effective

Lobbying : 

Lobbying

Majority Rules : 

Majority Rules

Choose Your Target Audience : 

Choose Your Target Audience Federal State Local Executive branch Legislative branch

Know the Rules & The Players : 

Know the Rules & The Players House: 435 Senate: 100 Committees/Chairs Executive branch/Regulation

The Swing Vote : 

The Swing Vote Only those whose minds can be changed are worth spending time and effort

Stay on Message : 

Stay on Message What is it that you want to say?

The Message Box : 

The Message Box Value Barrier Ask Vision

Communication : 

Communication Perception Not Fact

Short Term Strategy : 

Short Term Strategy Voter’s pre-existing values define the issue What is important to them?

Long Term Strategy : 

Long Term Strategy You can define the issue What cultural change do you seek?

What do you want to do? : 

What do you want to do?