Tata nano v/s maruti 800

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TATA NANO V/S MARUTI 800 PRESENTED BY: POONAM PAREEK

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INDIAN AUTOMOBILE INDUSTRY In India there are 100 people per vehicle, while this figure is 82 in China. It is expected that Indian automobile industry will achieve mass motorization status by 2014.

INDIAN AUTOMOBILE INDUSTRY : 

INDIAN AUTOMOBILE INDUSTRY India is the 11th largest Passenger Cars producing countries in the world and 4th largest inHeavy Trucks. INDIAN AUTOMOBILE COMPANY India is the 11th largest Passenger Cars producing countries in the world and 4th largest inHeavy Trucks.

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TATA MOTORS

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Distribution So far we know TATA, it’s business has been extended to the overseas i.e. to the Europe, Africa, U.S & Australia. Hence it has n-number of showrooms in India & outside of India. The exclusive showrooms are the best distribution channels for TATA itself.

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Tata nano……. The ONE lakh that car drives ONE billion dreams…

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Idea generation “I saw families riding around on scooters with kids standing up and the mother carrying a baby and sitting pillion and decided to do something about it. It started as a quest for an affordable transportation solution”. RATAN TATA source:- Business standard

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Why the name Nano? Nano stands for superior technology and small in size. This is what this car depicts and hence the name Nano.

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SWOT Analysis

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Quick Specification Price: 1.2lakh onwardsEngine: 624cc, in-line, twin-cylinderPower: 34PS@5500rpmTorque: 48Nm@2500rpmGearbox: 4-speed manual; Cable operatedTop Speed: 95-100kmph (Speculated)Fuel Efficiency: 20kmpl (claimed)Length: 3100mmWidth: 1500mmHeight: 1600mmWheelbase: 2230mmGround Clearance: 180mmFuel Tank Capacity: 15lt. Kerb Weight: ~ 600kg. Price: 1.2lakh onwardsEngine: 624cc, in-line, twin-cylinderPower: 34PS@5500rpmTorque: 48Nm@2500rpmGearbox: 4-speed manual; Cable operatedTop Speed: 95-100kmph (Speculated)Fuel Efficiency: 20kmpl (claimed)Length: 3100mmWidth: 1500mmHeight: 1600mmWheelbase: 2230mmGround Clearance: 180mmFuel Tank Capacity: 15lt. Kerb Weight: ~ 600kg. Price: 1.2lakh onwardsEngine: 624cc, in-line, twin-cylinderPower: 34PS@5500rpmTorque: 48Nm@2500rpmGearbox: 4-speed manual; Cable operatedTop Speed: 95-100kmph (Speculated)Fuel Efficiency: 20kmpl (claimed)Length: 3100mmWidth: 1500mmHeight: 1600mmWheelbase: 2230mmGround Clearance: 180mmFuel Tank Capacity: 15lt. Kerb Weight: ~ 600kg.

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What makes the TATA NANO so cheap!!!

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Top View of TATA NANO

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MARUTI UDYOG PVT. LTD.

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Maruti Udyog Limited, a subsidiary of Suzuki Motor Corporation of Japan, has been the leader of the Indian car market for about two decades. Its manufacturing plant, located some 25 km south of New Delhi in Gurgaon, has an installed capacity of 3,50,000 units per annum, with a capability to produce about half a million vehicles. The company has a portfolio of 11 brands

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Maruti tops customer satisfaction according to the J.D. Power Asia Pacific India Customer Satisfaction Index (CSI) Study Maruti is India's largest passenger car company, which accounts for over 50 per cent of the domestic car market Maruti have a sales network of 562 outlets in 372 towns and cities, and provide maintenance support to customers at 2538 workshops in over 1200 towns and cities (as on December 31,2007). The company boasts about its products, which offer unsurpassed fuel efficiency, low maintenance costs and easy availability of genuine parts. MUL extended its product range to include vans, multi-utility vehicles (MUVs) and midsized cars.

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MUL’s Competitive Advantage Size Low Initial investment Unique concessions from the government Indigenous sourcing of components Fully depreciated plants High labour productivity

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SWOT Analysis

FEATURES : 

FEATURES high quality of fuel efficiency economical purchasing price easy accommodating small structure of 4.4 meters of radius Various safety features like additional body reinforcement ,Side impact beams, laminated windshield There are two variants found in Maruti 800: Maruti 800 STD BS III Maruti 800 AC BS III Maruti 800 Duo

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V/S

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COMPARISION

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CONCLUSION Finally, it can be concluded that “Maruti 800” tops speed as it is best for city ride and easy to maintain at traffic... But for early adapters who believes in “Tata product” and new model of car i.e. cheap in price with fashionable looks, then they must go for “Tata Nano”…