B2B Marketing Recepie

Why Databases Marketing Fail : 

Why Databases Marketing Fail Mistakes that will ruin your email markeiting and how to overcome them! JD Edwards User list

Slide 2: 

2 Improved customer retention Cross-selling opportunities Upselling and reactivation Increased customer acquisition Why does marketers fail to achieve these simple goals from database marketing. Top goal of database marketing:

Failure # 1: Lack of a Marketing Strategy : 

3 Failure # 1: Lack of a Marketing Strategy No clear plan to action Haphazard strategies with no concrete conversion goals/metrics More impetus on traditional marketing

Failure # 2: Lack of prospects in your database : 

4 Failure # 2: Lack of prospects in your database Less number of prospect in opt-in data Incomplete or incorrect data Lack of proper planning to acquire permission data Failure to update data with active information

Failure # 3: Treating all customers alike : 

5 Failure # 3: Treating all customers alike No differential treatment of customers Lack of knowledge on customer segemtation Sending generic offers

Failure # 4: Lack of retention strategies : 

6 Failure # 4: Lack of retention strategies Building a database is easy Making money with a database is hard Most people don’t know that

Failure # 5: Lack of campaign tracking and testing : 

7 Failure # 5: Lack of campaign tracking and testing No training in email tracking Failure to test email campaigns Not tracking( open, CTRs, etc)‏ Dull email subject lines Too many spam complaints

How to develop an effective strategy: : 

8 How to develop an effective strategy: Collect opt-in data from websites, and from all customer touch-points Acquire multi-media contact information (email, fax, direct mailing address, phone)‏ Segment customer data on the basis of best customer profile Test email campaign before sending

Examples of effective marketing strategies : 

9 Examples of effective marketing strategies Get active with user Groups Send relevant newsletters Send surveys and feedback form Send campaign for rentention & Loyalty Programs Send loyalty offers for best customers

What customers expect from you? : 

10 What customers expect from you? Quality of customer service Increase ROI with product implementation Benefit oriented Information Convenience and ease in business Helpfulness and quick support

How to build lasting relationship through database marketing : 

11 How to build lasting relationship through database marketing Acquire and communicate with customers Add new prospect data from all customer interactions - Surveys, conferences, Promotion history, Transaction history Acquire data from trusted vendors Update data at regular intervals Use latest media to communicate and get active through social networking

Thank YouPresentor: PJ Morisjd Edwards user List : 

Thank YouPresentor: PJ Morisjd Edwards user List