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A banner can highlight your product/service/offer and by clicking on it the user will be taken to your website, where you can create a suitable landing page to provide his further information. Banner spaces are usually sold by impressions, or banner views, but it is sometimes sold by click-thru, when you pay only when the user clicks on the banner. Type of Internet Advertising : Type of Internet Advertising 1. Banner Ads Type of Internet Advertising : Type of Internet Advertising 2. Text ads Advertisements displayed as simple, text-based hyperlinks are known as Text Ads. As their name suggests, text ads they do not include graphic images. Text ads are sold on non-search websites and can be served either by individual websites, or a publisher’s own ad servers. Type of Internet Advertising : Type of Internet Advertising Text ads Type of Internet Advertising : Type of Internet Advertising 3. Display Ads Graphical advertisements featured on websites are known as Display Ads. Display ads are often available in many standard shapes and sizes, including: banners, leader boards, skyscrapers, large boxes, and other sized graphical ads. Display ads use eye-catching visuals to quickly grab catch the attention of website visitors browsing the pages on which they are featured. Display ads are sold on non-search websites and can be served either by individual websites, or a publisher’s own ad servers. Type of Internet Advertising : Type of Internet Advertising Display Ads Type of Internet Advertising : Type of Internet Advertising 4. Pop-Up Ads Advertisements that appear to “pop up” in a new window as users browse a website are known as Pop-Up Ads. Hover ads, floating ads and slide-in ads are all considered pop-up ads. (Sometimes these ads are also known as Pop-Under Ads, depending on whether they are displayed over or underneath the current web content being browsed.) The use of Flash and DHTML ads has risen in recent years in an effort to counter the increased usage of pop-up blockers. Type of Internet Advertising : Type of Internet Advertising Pop-Up Ads Type of Internet Advertising : Type of Internet Advertising 5. Flash / DHTML Ads These kinds of ads incorporate Flash animation or other motion graphics. Ads may be animated display ads in more traditional shapes and sizes, or, as of late, they can be sophisticated ads that function similarly to pop-up ads but with much deeper integration into the overall design of the site. Type of Internet Advertising : Type of Internet Advertising Flash / DHTML Ads Type of Internet Advertising : Type of Internet Advertising 6. Interstitial Ads Interstitial ads appear between web pages that the user requests. For example, an interstitial ad may appear after you click on a link in an excerpt to view the full content of news story. Because interstitial ads load in the background and do not interrupt the users immediate browsing experience, they are a preferred method of delivering ads with rich media, streaming video, and/or large graphics. Type of Internet Advertising : Type of Internet Advertising Interstitial Ads Type of Internet Advertising : Type of Internet Advertising 8. Video Ads With the popularity of online video watching, video ads have become a viable means of distributing rich advertising content. Currently video ads can either be content created entirely by the advertiser, or “in video” ads that will show your ad within a video. Major search properties like Google (through YouTube), MSN, Yahoo, and AOL all offer advertising on their video websites. Type of Internet Advertising : Type of Internet Advertising Video Ads Type of Internet Advertising : Type of Internet Advertising 9. Email Ads (Classified Ads & Newsletter Advertising) Ads that are distributed by a publisher through email blasts to opt-in audiences are known as email ads. Advertisers can individually sponsor a publisher’s email newsletter or they can purchase classified ad space. Type of Internet Advertising : Type of Internet Advertising 10. On-Site Sponsorships On-Site sponsorships are ads (typically just a company’s logo) that can be bought on individual websites. Sponsorship ads typically appear in an area on the website reserved for sponsors and often noted as such Type of Internet Advertising : Type of Internet Advertising 11. On-Site Sponsorships Type of Internet Advertising : Type of Internet Advertising 12. AdvertorialsAdvertisements in editorial form that appear to contain objectively-written opinions are known as paid editorial ads, or “Advertorials”. Online advertorials are typically featured on publisher’s websites and promote products and services related to the website’s content. Some ad networks will develop, optimize, and write your advertorial and place it on their ad network. Type of Internet Advertising : Type of Internet Advertising 13. Floating Ads These ads appear when you first go to a webpage, and they "float" over the page for five to 30 seconds. While they are on the screen, they obscure your view of the page you are trying to read, and they often block mouse input as well. These ads appear each time that page is refreshed. Type of Internet Advertising : Type of Internet Advertising 14. Unicast Ads A unicast ad is basically a TV commercial that runs in the browser window. It has enriched audio/video content. The ads can last anywhere from 10 to 30 seconds. These ads have similar branding power as a TV commercial. However, a unicast ad offers something that TV ads cannot -- the ability to click on the ad for more information. These ads are getting very effective, as the average click-through rate is 5%. Type of Internet Advertising : Type of Internet Advertising 13. Takeover Ads Viewers visiting the website will see a large ad when they first come, and then the continuity is maintained by reiterating the same message throughout the site in the form of banners, side bars or buttons. The approach works very well for branding because the brand is visible to viewers throughout the visit to the site. Click-through rates are also high. Type of Internet Advertising : Type of Internet Advertising Type of Internet Advertising : Type of Internet Advertising 14. Contextual Ads Contextual advertising is a type of online advertising commonly used for content-based websites. With contextual advertising, targeted ads appear based on the page's actual content. First, a contextual advertising system scans the text of a webpage for keyword phrases. Then, the system returns specific, targeted ads based on the content people are viewing. This is becoming very popular as the ads can be targeted based on the users' interests. Type of Internet Advertising : Type of Internet Advertising 15. Pay Per Click Pay Per Click - a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser's web page. Advantages of Internet Advertising With Free Methods : Advantages of Internet Advertising With Free Methods Are you running a website or an internet based business? Do you need to now what it will take in order for you to get the results you want out of your internet advertising? Knowing the advantages of internet advertising will help you to budget your time and to get better results from your advertising. Here are some advantages of free advertising methods that are great for a budget. First, if you are using free classified advertising, then you need to know whether or not your ads are helping you out hurting you. It is very time consuming to put up classified ads and one of the problems with them is that they expire quickly, sometimes within a week. This is a disadvantage because there are other methods that allow you to get traffic for a much longer amount of time. Advantages of Internet Advertising With Free Methods : Advantages of Internet Advertising With Free Methods Second, if you are able to put together a coherent sentence and are not using article marketing, then you need to start. Articles allow you to have small traffic sources that will spread across the internet and create traffic sources that will be there for a very long time. This is a great way to get some very targeted traffic to your website. Third, you can also use many paid sources and if you use them correctly you will have great results for a very small prices. One of the advantages of internet advertising that cost money is that it tends to be better advertising and easier to put up for you. Pay per click is the most popular and as long as you pick very targeted keywords to bid on you will be able to get a lot of traffic for a very small price. Advantages of Internet Advertising With Free Methods : Advantages of Internet Advertising With Free Methods Discover more about the Advantages Of Internet Advertising and advertising methods that you can use to get your business or website going. Slide 29: Advertising Techniques for eBay Sellers: The Power of Keywords Every entrepreneur knows that advertising is the lifeblood of business. The only way to sell a product and attract customers is through advertising. However, advertising on eBay is different from advertising in a brick and mortar world. To effectively advertise on eBay the seller must do keyword research and write effective copy and titles for their auction items. By following the advice below and carefully writing auction titles and descriptions a seller can easily increase the selling price of their product.Most buyers on eBay find the product they are shopping for in one of two ways. They either find the product by doing a keyword search for the product of they navigate directly to the category of the item they are seeking. Therefore an eBay seller has two chances to attract visitors to their auction page. Slide 30: The first and by far the most common way that eBay buyers find what they are looking for is through keyword searches. For the seller on eBay it is therefore important to take the time to think about the keywords they use in their auction title and item description. The number one tip for writing effective titles and descriptions is to be specific. For example lets consider three different eBay sellers selling the same item. They are all selling the same item a Nokia 6610 Triband cell phone. Seller A lists the item using the following title, "Brand new cell phone". Seller B lists the cell phone using the following auction title, "Nokia 6610 cell phone". While seller C uses the following auction title, "Nokia 6610i Triband Camera Cell Phone w Radio". In this example the seller that will typically experience the most visitors to their auction page would be seller C. Seller C in this example has created the most precise auction title. So if a buyer comes along and simply types "cell phone" into the search engine all three will display. If the same buyer types "Nokia 6610" then only sellers B and C will have their auction page displayed in the results. So as you can see by being more specific about the item that is being sold the seller can capitalize on the natural search results. Advertising Techniques for eBay Sellers: The Power of Keywords Slide 31: The second way that buyers on eBay find the item they are looking for is by navigating through the categories to find what they want. So in the example above the buyer would navigate through the following categories to find the cell phone they are looking for Cell Phones Phones Only. However if the seller accidentally listed the item into the wrong category for example Cell Phones Accessories, Parts then they would lose many of the interested visitor or buyers to their auction page. Advertising Techniques for eBay Sellers: The Power of Keywords Slide 32: In order to find the best keywords to use in the auction title and description that are often overlooked is to search for the product you are selling first. For example if you type in Nokia 6610 into the eBay search engine it will give the results like always. However right under the search box are "Related Keywords". These are keywords that eBay is suggesting as common search terms. Therefore they are great high traffic keywords to use in the title of the auction. Advertising Techniques for eBay Sellers: The Power of Keywords Slide 33: By doing a little search before listing an item a seller can easily increase the number of visitors to their auction and increase the final selling price of the item. By effectively using very specific keywords in the title and listing the item in the correct category the seller can easily increase their profit margin. In fact eBay even gives you suggestions for terms that are frequently searched for and one that are great to use in the auction title and description. Advertising Techniques for eBay Sellers: The Power of Keywords You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.