Worldwide Smartphones Market is expected to reach Worth US

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MarketsandMarkets Presents Worldwide Smartphones Market is expected to reach Worth US$258.9 Billion By 2015 And Mobile Phone Market is expected to reach Worth US$341.4 Billion By The Same Year

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According to a new market research report, ‘World Mobile phone & Smartphone Market (2010 – 2015)’,the total global mobile handset market is expected to reach US$341.4 billion by 2015 while smartphone sales will account for 75.8% of the overall mobile handset revenue at US$258.9 billion in the same year. Apple is expected to lead the growth till 2015 commanding largest share of the overall mobile handset revenue with 25.8% market share while Nokia will be at the second place with 21% market share. The global smartphone market is expected to register higher CAGR (24.9%) as compared to overall mobile handset market (14.7%) during 2010 and 2015. Browse over 100 market data tables and in-depth TOC on Mobile Phone & Smartphone Market. .

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After facing a dip of 6.1% revenue-wise and 2.8% shipment-wise in 2009, the global mobile handset market has come back strongly to register 12.2% growth in terms of revenue and 11.8% shipment growth in 2010. The growth in mobile handset market was enabled by increased consumer interest in high end smartphones, reduction of smartphone prices, improved network coverage along with introduction of key technologies including 3G and expected 4G roll outs in emerging markets and aggressive expansion plans on the part of key suppliers. The global smartphones market registered growth at a brisk pace, accounting for 22% of the global mobile handset sales in 2010. This high growth has been backed by rapid technology developments such as high-speed internet browsing, sophisticated personal and professional data management, and the evolution of 3G and 4G network technologies. The Asian region, especially, India and China have emerged as smartphones hotspot. The global smartphones market is estimated to reach $258.9 billion in 2015 from about $85.1 billion in 2010.

PowerPoint Presentation: The global smartphones device market is generally classified into business smartphones and consumer smartphones; consumer is the larger and fastest-growing market, accounting for approximately 3/4th of the global smartphones revenue. However, the business smartphones segment is expected to be the dominating one in the future particularly due to the increasing traction of mobility among enterprises. In terms of interface touchscreen has emerged as the preferred one, representing 39.6% of global shipments, followed by keypad input type with a 31.2% share. Each sub-segment of the global Smartphones market is calculated for the four geographical regions of North America, Europe, Asia-Pacific, and ROW. Europe is leading the market in 2010 with a 33.8% shipment share; Asia-Pacific is expected to closely follow the European market in near future with large mobile subscriber base in Chinese and Indian markets and high smartphones adoption rates. The Asia-Pacific smartphones market shipment stood at 87.8 million in 2010 which is expected to reach 294.1 million in 2015 growing at a CAGR of 27.3% during 2010 – 2015.

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Market participants’ strategies vary by geography due to differing method of payments, subsidies, and levels of competition among vendors and operators. Players in prepaid subscriber market (and without handset subsidies) are focusing on promoting value-added services and subsidized data plans. In competitive post-paid subscribers markets (with handset subsidies), players are offering attractive unlimited data plans and a large variety of smartphones models with exclusive distribution strategies.

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