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Article Review on Online Ad market in India by: 4Ps BUSINESSS AND MARKETING Published: 17th December 2010 :

Article Review on Online Ad market in I ndia by: 4Ps BUSINESSS AND MARKETING Published: 17 th D ecember 2010

Online ad market in India:

Online ad market in I ndia Online advertising is slowly but surely establishing its bastion in I ndia with online purchasing picking up In the metros fast. Also, with sectors like education, media, FMCG and auto booming in I ndia, the marketers are leaving no stone unturned to lure the customers to the showrooms and outlets through giving them newer offers and first hand show of new product through internet.

Article summary :

Article summary Active internet user base in India over the years:- college going youth are the biggest bunch online in I ndia today. Industry breakup of online display ad revenues.

Online ad spends across major developed economies, :

Online ad spends across major developed economies,

Growth in online advertising in India, :

Growth in online advertising in India,

Recall of different types of online advertising in India. :

Recall of different types of online advertising in India.

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PRIYA SINGH PGDM II A ROLL NO:-51

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