Twitter for Bands and Public Relations

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A Twitter presentations about using Twitter for more than casual Conversation. The Basics, tips, and marketing ideas.

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Twitter and Public Relations for your Band:

Twitter and Public Relations for your Band Joseph Pisano, Ph.D. (@ pisanojm ) (c) 2012 Joseph M. Pisano/MusTech.net

Bookmark this page:

All of my session materials and links will be available on MusTech.net on/after Monday January the 9 th http://mustech.net/timejen12 Bookmark this page (c) 2012 Joseph M. Pisano/MusTech.net

Don’t Know what Twitter “Really” is?:

Don’t Know what Twitter “Really” is? Twitter has been around for over five years already! It’s an online social networking service It’s a microblog … what is a blog? Twitter generates over 300 million tweets per day and nearly 1,600,000,000 searches p er day! When used effectively, Twitter can provide an incredible amount of content information to millions of people and effectively serve as a public relations (PR) distribution outlet for your band or group. (c) 2012 Joseph M. Pisano/MusTech.net

What Can I use Twitter for? :

What Can I use Twitter for? Twitter allows for rapid communication using the latest technologies, especially when used in conjunction with smartphones like the iPhone or Android… Communicating with subscribers/friends/potential-customers/buyers Sharing of events, photos, gigs, and “subscription” options Use it as a “post to everything” center for integration with Facebook, LinkedIn, Google Buzz/Plus+, and other Social Media Networks Use it to market yourself, your group, and your product! (c) 2012 Joseph M. Pisano/MusTech.net

Getting Started –Rookie mistakes!:

Getting Started –Rookie mistakes! Getting a Twitter account is easy: Go to twitter.com – http://twitter.com Click on the “Sign-up”: Click “Create my Account”…

WHAT THE QR CODE Is Going on here?:

WHAT THE QR CODE Is Going on here? Scan this with a QR -Reader to go DIRECTLY to TWITTER! – So… What’s a QR Code you ask? (c) 2012 Joseph M. Pisano/MusTech.net

Interlude… QR Codes:

Interlude… QR Codes “Quick Response” Codes = QR Code These “QR Codes” are here to stay, at least for awhile… and they are another great way to publicize your band, your group, your Twitter account, or yourself on printed materials… Every newer smartphone/device with a camera has the ability to read these Direct potential customers/buyers to an exact URL or various types of recordable information instantly… AND most QR readers will automatically archive what you scan so that you may come back to it later. .. Generate QR codes for FREE and print them or save them via these easy-to-use-sites: http://qrcode.kaywa.com / http://qrstuff.com/ Shameless Plug QRC EXAMPLE: A.P.S. MusicMaster for iPhone: (c) 2012 Joseph M. Pisano/MusTech.net

Rookie Mistakes (Continued):

Rookie Mistakes (Continued) As soon as you sign up for a Twitter Account there are a few MUST DOs: Upload a profile picture before you Tweet anything! Click on the “mystery person” icon and then choose settings Then fill out your profile… Be sure to include your website information and an informed bio and your location if applicable. Also, if you have a band/group/user Facebook account you can post directly to your Facebook stream by choosing to “Post your Tweets to Facebook” and linking the two accounts Do not Tweet anything until you have your profile information completely filled-out… –else you may be thought of as a false account or spammer! DON’T BE AN EGG-HEAD! (c) 2012 Joseph M. Pisano/MusTech.net

Your Twitter name and Page:

Your Twitter name and Page Your Name and your Twitter “USER NAME” are two different things… Your Name can be your real name and/or the name of your group/band. Your “Username” needs to be something that is easily remembered and reflective of your group –this will become your “Twitter Name”… for instance, my public Twitter name is “@pisanojm”. The “@” signifies that you are specifying a Twitter user and is very significant in “Twitter lingo” and understanding this is the first step to becoming Twitter savvy. Set a related/cool background for your Twitter page : Twitter.com  Settings  Design – Choose a built-in background or upload your own… Check out http://twitbacks.com or http://freetwitterdesigner.com as well! (c) 2012 Joseph M. Pisano/MusTech.net

Connecting to Facebook:

Connecting to Facebook As stated earlier, one of the most “fabulous” integrations built-in to Twitter is the direct connection with Facebook accounts. To access this feature, open Twitter.com  Settings  Profile . Then click on the “Post your Tweets to Facebook” button. I, however, like more control over what I post to Facebook from Twitter so I use the “Selective Tweets” Facebook App. This App allows me to choose which Twitter updates go to Facebook by entering the Twitter hashtag # fb in any Tweet I send out (more about hashtags in the next slide) . http://facebook.com/selectivetwitter - Login to Facebook to get this App! (c) 2012 Joseph M. Pisano/MusTech.net

Twitter LINGO:

Twitter LINGO Twitter Lingo 101: Twitter Name: @ pisanojm or @”anything” #”anything”: Hashtag –used to focus topic discussion example # musicedchat , # ff , # fb , # mpln , # musiced , #timejen12, etc. “d” or “D” @anybody: Used to send a DIRECT, non-public, message - potential recipients must be following you in order to send a Direct Message (DM) to them… Note: you do not need the “@” sign: “d pisanojm” will work fine… RT: Re-Tweet – commonly used to when you are re-tweeting somebody else’s message – Example: “RT @pisanojm Twitter is very cool!” Follow, Follower, Following: All used to describe the association between Twitter users 140 – The amount of characters you get to type in an update (one-forty) Twitter Help Center: http://support.twitter.com (c) 2012 Joseph M. Pisano/MusTech.net

Anatomy of Twitter.com (Home):

Anatomy of Twitter.com (Home) Cool Twitbacks Custom b-ground! Tweets from those you are following Follower/Twitter Info Current Trends @ Discussions Button Discover Button Compose Message Search Home Button Settings/Profile (c) 2012 Joseph M. Pisano/MusTech.net

Anatomy of Twitter.com (@ Connect):

Anatomy of Twitter.com (@ Connect) Cool Twitbacks Custom b-ground! Tweets to you or Interactions about you Interactions (everything) @mentions only @ Connect Button Discover Button Compose Message Search Home Button Settings/Profile (c) 2012 Joseph M. Pisano/MusTech.net

Anatomy of Twitter (# Discover):

Anatomy of Twitter (# Discover) Cool Twitbacks Custom b-ground! Instantly find Twitter Users via your e-mail contacts… Find People/Stories, etc. Find people/via category @Connect Button Discover Button Compose Message Search Home Button Settings/Profile (c) 2012 Joseph M. Pisano/MusTech.net

Creating a Tweet/update–What’s happening:

Creating a Tweet/update–What’s happening Add Photo Add Location Character Limit (140) Tweet your Update Close/Cancel @mention ~ To send a direct message use this format: d jamesfrankel Hashtags Type Update Here (c) 2012 Joseph M. Pisano/MusTech.net

Viewing & Interacting with a Tweet:

Viewing & Interacting with a Tweet View the Tweet as a Single Page with Information View Threaded Conversation Who From? Reply to User Avatar/ Pict of Tweeter Favorite this Tweet Re-Tweet this Tweet (c) 2012 Joseph M. Pisano/MusTech.net

Notifications via Twitter:

Notifications via Twitter Twitter makes it easy to get notifications when different events happen to your account for tracking purposes (these are sent to you default twitter e-mail and you may change this e-mail address in the settings). When sent a Direct message When sent a reply or mentioned When followed by someone When Tweets are marked as favorites Various updates from Twitter Twitter.com  Settings  Notifications (c) 2012 Joseph M. Pisano/MusTech.net

Connecting to LinkedIn:

Connecting to LinkedIn It is easy to get connected to your Linkedin account. Login in to Linkedin (http://linkedin.com) , then go to settings  profile choose “Manage your Twitter settings”: From here, connect your Twitter account and choose the various options  you may want to choose to specify which Tweets are integrated into your Linkedin updates by checking the “#li” option… (c) 2012 Joseph M. Pisano/MusTech.net

Using Google Plus (G+) with Twitter:

Using Google Plus (G+) with Twitter While it’s not possible to send Tweets into G+ YET via Twitter, it is possible to use G+ to send updates out to Twitter (as well as other Social Media Outlets). One such source that I use is a Google Chrome/Firefox extension named SG Plus: Output to Facebook Output to Twitter Output to Linkedin http://sgplus.me (c) 2012 Joseph M. Pisano/MusTech.net

Getting Jiggy with TwiGgY (err. Twitter):

Getting Jiggy with TwiGgY (err. Twitter) The Power of Hashtags : While you typically have to build your “followership” in order for anybody to “hear” you on Twitter; however, the strategic use of hashtags allows you to immediately get your message out and join in on relevant conversations. Using hashtags like #jazz, # newrelease , or #music will allow you to interface with people “watching” those tags. For instance # thingsIcantlivewithout was trending for the last four days… if you wanted to let people know about your latest or best album, you might try this as a tweet: My favorite #jazz #music album http://somewhere.com - # thingsIcantlivewithout Don’t be afraid to @mention someone you follow with something that may be of interest to them (especially if they have a lot of followers) – they may just re-tweet you! Visit http://whatthetrend.com to find out what is popular and trending on Twitter! (c) 2012 Joseph M. Pisano/MusTech.net

Analytics – How Far is your Reach?:

Analytics – How Far is your Reach? Great Analytic Sites: Tweetreach.com |Twitalyzer.com | Trendistic.indextank.com (c) 2012 Joseph M. Pisano/MusTech.net

Tracking your Tweeted Links:

Tracking your Tweeted Links Bit.ly makes it easy to track your tweeted links if you sign up for an account and shorten your tweeted links (or any other ones that want to track and post somewhere). BTW, URL- shorteners like Bit.ly have become widely popular because of the 140 character limit in Twitter. This also works great for QR code print materials… rather than put the direct link in a QR code, put a bit.ly link and find out how many people are scanning your codes! Very cool indeed. http://Bit.ly (c) 2012 Joseph M. Pisano/MusTech.net

Power twitter managing:

Power twitter managing For incredible “power management” of your Twitter “enterprise” there are a number of excellent clients to use that give you incredible command and power over your Twitter experience… I recommend Hootsuite.com and Tweetdeck.com (c) 2012 Joseph M. Pisano/MusTech.net

Mobile tweeting - the real power:

Mobile tweeting - the real power The ability to easily use Twitter with your mobile phone and/or smartphone is what really makes Twitter powerful and fast to use as a distribution network. OLD-SCHOOL PHONE INTEGRATION – OUT OF THE BOX: Set up your mobile (text) phone directly via your Twitter account, then simply text your message to 40404 to post it directly to Twitter! Twitter.com  Settings  Mobile (c) 2012 Joseph M. Pisano/MusTech.net

SmartPhone Twitter Apps – Wow!:

SmartPhone Twitter Apps – Wow! These apps are “where it is at” as far as starting your mobile public relations deluge of information via your Twitter account. iPhone, Android, etc. There is simply no faster way get text, photos, and even video links to the world any faster... Droid: Seesmic Tweetcaster Twidroid Twitter (official) BlackBerry: Seesmic Tweetcaster UberTwitter Twitter (official) iPhone/ iPad : Echofon Tweetbot Twitterrific Twitter (official) These Twitter APPS will AMAZE you! (c) 2012 Joseph M. Pisano/MusTech.net

iPhone/iPad Demonstration:

iPhone/ iPad Demonstration (c) 2012 Joseph M. Pisano/MusTech.net

Aaron Lee –Top Ten Reasons for Twitter:

Aaron Lee –Top Ten Reasons for Twitter Aaron Lee’s Top 10 Reasons why your Business/Brand (BAND) Should Use Twitter ( http://askaaronlee.com ) Connecting with customers Branding Feedback Marketing News Promotions Viral Nature of Distribution Increase Sales Viewing Competition Loyalty …and it’s FREE to use!!! (c) 2012 Joseph M. Pisano/MusTech.net

Find me Everywhere on the web:

Find me Everywhere on the web Joseph M. Pisano, Ph.D. ( @pisanojm) http://jpisano.com http://twitter.com/pisanojm http://mustech.net http://musicednews.com http://musicpln.org http://apsdevs.com … Just Google me! ;) …find this presentation at MusTech.net ! (c) 2012 Joseph M. Pisano/MusTech.net

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