Attention is Scarce:
Attention is Scarce You see dozens or hundreds of commercial messages each day You have 10 things to do with every minute of every day You don’t have time. Neither does anyone else. Law of Supply & Demand: If attention is scarce, then attention is valuable. Attention Is Valuable
Slide 3:
Time Attention
Stop Interrupting:
Stop Interrupting Get permission instead Offer good information also Offer free stuff in exchange Pay them for permission
That’s hard? :
That’s hard? Tough. You have no choice There are only 2 winners in the Internet Era: The people with the lowest overhead The people who use interactivity to provide a better customer experience
Slide 6:
Offer a coupon Offer a cash incentive Play a game Accumulate points Sponsor a contest …. Permission