Did you know - interesting statistics about direct mail

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Interesting Statistics we bet you didn't know about Direct Mail

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Slide1:

Did you know? Interesting statistics about Direct Mail prospectsinfluential.com 800 352 2282 info@pilists.com

Around 85 billion mail pieces are sent through USPS yearly, while 167 billion emails are sent daily! :

Around 85 billion mail pieces are sent through USPS yearly, while 167 billion emails are sent daily !

That means average household receives 157 emails a day! versus only two pieces of direct mail. :

That means average household receives 157 emails a day! versus only two pieces of direct mail.

Direct mail response rate have increased 14% in the last 10 years! :

Direct mail response rate have increased 14% in the last 10 years!

Nearly 50% of survey respondents said they’ve retained a direct mail piece for future reference. 17% say they do so regularly! :

Nearly 50% of survey respondents said they’ve retained a direct mail piece for future reference . 17 % say they do so regularly!

44% of survey respondents say they visit a brand`s website after receiving a direct mail piece. :

44% of survey respondents say they visit a brand`s website after receiving a direct mail piece.

79% of survey respondents say they will act on direct mail immediately, compared to only 45% who say they deal with email straightaway. :

79% of survey respondents say they will act on direct mail immediately, compared to only 45% who say they deal with email straightaway.

56% of survey respondents find print marketing to be the most trustworthy type of marketing. :

56% of survey respondents find print marketing to be the most trustworthy type of marketing.

Direct mail brings in 78% of donations for nonprofits. :

Direct mail brings in 78% of donations for nonprofits .

40% of survey respondents say they would try a business for the first time as a result of receiving a direct mail piece – especially if they were local. :

40% of survey respondents say they would try a business for the first time as a result of receiving a direct mail piece – especially if they were local.

AND 70% say they have renewed relationships with businesses that they had previously ceased using! :

AND 70 % say they have renewed relationships with businesses that they had previously ceased using!

50% of U.S. consumers say they prefer direct mail to email. :

50% of U.S. consumers say they prefer direct mail to email.

Direct mail has the highest rate of success in new customer acquisition at 34% compared with other marketing channels. :

Direct mail has the highest rate of success in new customer acquisition at 34% compared with other marketing channels.

74% of B2B marketers rate direct mail as very effective, while only 71% say the same about email marketing. :

74% of B2B marketers rate direct mail as very effective, while only 71% say the same about email marketing.

For every $167 spent on direct mail in the US, $2,095 in goods are sold. :

For every $167 spent on direct mail in the US, $2,095 in goods are sold.

(Sources: Direct Marketing Association, Target Marketing, Ballantine & Epsilon) :

(Sources: Direct Marketing Association, Target Marketing, Ballantine & Epsilon)

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