logging in or signing up WOE Investor Presentation phillipwhite Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 143 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: June 24, 2011 This Presentation is Public Favorites: 0 Presentation Description Be a part of a new media venture whose mission is create inspiring media that reflects the values of the 80 million strong Cultural Creatives market. Wind of Epiphany Media will reinvent how media brands are launched with a digitally driven "story and song" approach to storytelling. The winds of change that have brought such great loss to legacy media are also bearing the promise of a new era in media where the equity created in media brands can be harvested across multiple platforms as part of an ongoing relationship with a loyal fan base. This approach represents a new breed of media company, a personal empowerment media brand developer that offers greater value to the customer and greater longevity to the media brand - all initially launched with the low risk of digital content and distribution. Comments Posting comment... Premium member Presentation Transcript Slide 1: “Story & Song” Media Brand DeveloperElevator Pitch: Elevator Pitch Wind of Epiphany Media is a new breed of digital media company that will employ a “Story and Song” transmedia product strategy to become the market leader for “conscious” entertainment media. Targeting Cultural Creatives Digital Content & Delivery Proprietary Media Brands Transmedia “Story & Song” ProductsSlide 3: Background Digital Product to be launched in twelve months from funding date. Product Offering “Story & Song” entertainment transmedia targeting the Cultural Creatives market. Key Strengths Proprietary Media IP Strong founder with start-up experience Compelling business model utilizing media convergence At a GlanceFounder – Phillip White: Founder – Phillip White Daniel H. Pink, A Whole New Mind Author, artist, songwriter and executive 30 yrs music production, 13 yrs label management & 2 years website development Successfully competed against majors in niche mkt Launched music and web startups Passion to inspire personal empowerment “ The future belongs to a very different kind of person with a very different kind of mind – creators and empathizers, pattern recognizers and meaning makers. ”Advisors: Advisors Paul White, CEO, Novazone , (VC @ Bain & Co .) Jeff Miller, Miller Communications Group Lou Aronica , Editor & Publisher, Bantam Books Mike Lewis, Partner, Music City Networks Clif Magness , Producer, Avril Lavigne & Am. Idol Trammell Starks, Co-writer and Producer Jeff Loper , Into It Interactive , formerly Marketing Dir. Thomas Nelson Publishing & MCA RecordsThe Pain: The Pain Stay in Traditional SilosThe Solution/Media Convergence: The Solution/Media Convergence A strategy of Convergence, Community and Co-Creation to target Cultural Creatives with “Story & Song” mixed media digital products tethered to online communities.Mission Statement: Mission StatementMarket Opportunity “Tipping Point”: Market Opportunity “Tipping Point”Market Opportunity (cont.): Market Opportunity (cont.)New Breed of Media Company: New Breed of Media Company A revolutionary approach to developing media brands. Risky Physical Release Low Value Single Media One Time Customer Touchpoint Low Risk Digital Release High Value Transmedia Multiple Customer TouchpointsValue Proposition: Value Proposition Eliminates: Risk of Returns Shipping Costs Storage Costs Printing Costs Lower Price Ease of Purchase Rich Media Content Encourages Viral WOM Online Links and Connectivity Share-able across Social Networks Lower Risks & Increased Margins Greater Value & Viralability Cost saving digital content & deliveryValue Proposition: Value Proposition Single Media Cultural Creative’s Values Online Interactivity Transmedia Increase value to customers New Model Old Model Lower Cost Media Mobility Immersive ExperienceTransmedia Process: Transmedia Process Make Low Cost Digital Media Online Marketing Digital Release Raise Awareness Build Audience Encourage Brand Advocacy Raise Finance Expand Product Offerings Grow Audience Big Enough Audience? Release Feature FilmGo To Market Strategy: Go To Market Strategy Develop Content Online Marketing Phase One Digital Launch iPad Phase Two Add Formats & Website Phase Three Tour & Merch Sales 300K Units 800K addl. Units Radio Promotion Music Video Online Community Publicity Online Advertising Viral MarketingFlagship Product: Flagship Product Song of Shambhala : a philosophical fable, in the spirit of The Alchemist and the Celestine Prophecy.Imagine the Possibilities: Imagine the Possibilities A Taste of what is possible with ebooks and rick media aSong of Shambhala Music Video: Song of Shambhala Music Video Long Dark Night expresses a despair, as palatable as death, that accompanies one’s loss of purpose.Song of Shambhala Music Video: Song of Shambhala Music Video Not Me In the Mirror expresses the moment of epiphany when Sheridan realizes he is not the man he is meant to be.Song of Shambhala Music Video: Song of Shambhala Music Video What Life Is Like describes the desperation felt when separated from one’s sense of true self.Song of Shambhala Music Video: Song of Shambhala Music Video I Will Rise defines a pivotal point in the Song of Shambhala when Sheridan begins to trust his inner compass.The Art: The Art Duirwaigh Studios has committed to designing the original art for Song of Shambhala . Their design will not only be incorporated into the website and ebooks but will also translate beautifully into merchandise, greeting cards e-cards and calendarsProducer Clif Magness: Producer Clif Magness Grammy award winning and Oscar nominated Writer/Producer with a career that spans over two decades worth of hits. Clif was an instrumental part in the careers of two of the biggest female pop stars of the past decade, Avril Lavigne and Kelly Clarkson as well as rising star Landon Pigg . A favorite go-to guy of Clive Davis and J Records for all of the American Idol winners including for Clay Aiken and Bo Bice Clif’s reputation and expertise in producing radio hits will give our projects the commercial edge necessary to reach consumers with the most powerful music awareness driver for Baby Boomers – AC radio .Songofshambhala.com: Songofshambhala.comAppeal Comparable to:: Appeal Comparable to: The Alchemist 65 million sold The Secret $300 million in sales Celestine Prophecy #18 best selling book in US historyTarget Market/Cultural Creatives: Target Market/Cultural CreativesBusiness Model: Business Model Primarily digital sales. Additional revenue (with successful growth of fan base): licensing, ticket sales, merchandise, website advertising, creative & meaningful marketing services.Milestones: Milestones Year 1 Year 2 Year 3 Year 4 Develop iPad App Record Soundtrack Hire Marketing & Support Staff Initiate Online Marketing & Publicity Digital Launch Develop Ebook for Android & Mobile apps Begin Radio & Video Promo Launch Online Community Hire Editor & Biz Dev. Release Hardcover Launch Tour License Merch . Release Sequel Expand Brand Overseas Feature Film Release Sacred Travel TV Show Develop Story SpinoffsCompetition: Competition Simon Schuster Universal Music Gaiam WOE Target Market Mixed Media Affinity Community Quality Product Competitors and positioningBarriers of Entry: Barriers of Entry Wind of Epiphany Media will establish itself as leading entertainment media company for Cultural Creatives .Competitive Differentiators: Competitive DifferentiatorsFinancials : Financials P&L : Y4 Y3 Y2 Y1 $17,138,000 $9,743,000 $2,663,000 $0 Income $4,883,000 $2,637,000 $351,000 $0 Cost of Goods $12,256,000 $7,105,000 $2,312,000 $0 Gross Profit $950,000 $545,000 $335,000 $366,000 R&D $1,586,000 $1,551,000 $1,050,000 $109,000 Sales & Marketing $1,447,000 $658,000 $291,000 $274,000 General & Admin. $8,273,000 $4,351,000 $635,000 ($750,000) Operational Profit $37,000 $25,000 $00 $0 Interest Income $4,861,000 $2,607,000 $635,000 ($750,000) Net ProfitDeal: Deal Phase I Raising $1.5M in Series A Preferred Stock Phase II Expect to raise an additional $2M-$4M in Series B Preferred Stock in 18 monthsUse of Proceeds: Financial Roadmap: Use of Proceeds: Financial Roadmap Year1 Year2 Year3 Year4 Product Dev & Marketing Phase I iPad App Soundtrack Phase II Android & Website 300K Units Tour, Sequel & Licensed Merch . Year5 IPO Time Project Milestone Financial Milestone Fund Raising (I) US$ 1.5 M Fund Raising (II) US$ 2.5M Addl. 800K UnitsSummary: Summary Targeting Cultural Creatives Proprietary Media Brands Digital Content & Delivery Transmedia “Story & Song” Products You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
WOE Investor Presentation phillipwhite Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 143 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: June 24, 2011 This Presentation is Public Favorites: 0 Presentation Description Be a part of a new media venture whose mission is create inspiring media that reflects the values of the 80 million strong Cultural Creatives market. Wind of Epiphany Media will reinvent how media brands are launched with a digitally driven "story and song" approach to storytelling. The winds of change that have brought such great loss to legacy media are also bearing the promise of a new era in media where the equity created in media brands can be harvested across multiple platforms as part of an ongoing relationship with a loyal fan base. This approach represents a new breed of media company, a personal empowerment media brand developer that offers greater value to the customer and greater longevity to the media brand - all initially launched with the low risk of digital content and distribution. Comments Posting comment... Premium member Presentation Transcript Slide 1: “Story & Song” Media Brand DeveloperElevator Pitch: Elevator Pitch Wind of Epiphany Media is a new breed of digital media company that will employ a “Story and Song” transmedia product strategy to become the market leader for “conscious” entertainment media. Targeting Cultural Creatives Digital Content & Delivery Proprietary Media Brands Transmedia “Story & Song” ProductsSlide 3: Background Digital Product to be launched in twelve months from funding date. Product Offering “Story & Song” entertainment transmedia targeting the Cultural Creatives market. Key Strengths Proprietary Media IP Strong founder with start-up experience Compelling business model utilizing media convergence At a GlanceFounder – Phillip White: Founder – Phillip White Daniel H. Pink, A Whole New Mind Author, artist, songwriter and executive 30 yrs music production, 13 yrs label management & 2 years website development Successfully competed against majors in niche mkt Launched music and web startups Passion to inspire personal empowerment “ The future belongs to a very different kind of person with a very different kind of mind – creators and empathizers, pattern recognizers and meaning makers. ”Advisors: Advisors Paul White, CEO, Novazone , (VC @ Bain & Co .) Jeff Miller, Miller Communications Group Lou Aronica , Editor & Publisher, Bantam Books Mike Lewis, Partner, Music City Networks Clif Magness , Producer, Avril Lavigne & Am. Idol Trammell Starks, Co-writer and Producer Jeff Loper , Into It Interactive , formerly Marketing Dir. Thomas Nelson Publishing & MCA RecordsThe Pain: The Pain Stay in Traditional SilosThe Solution/Media Convergence: The Solution/Media Convergence A strategy of Convergence, Community and Co-Creation to target Cultural Creatives with “Story & Song” mixed media digital products tethered to online communities.Mission Statement: Mission StatementMarket Opportunity “Tipping Point”: Market Opportunity “Tipping Point”Market Opportunity (cont.): Market Opportunity (cont.)New Breed of Media Company: New Breed of Media Company A revolutionary approach to developing media brands. Risky Physical Release Low Value Single Media One Time Customer Touchpoint Low Risk Digital Release High Value Transmedia Multiple Customer TouchpointsValue Proposition: Value Proposition Eliminates: Risk of Returns Shipping Costs Storage Costs Printing Costs Lower Price Ease of Purchase Rich Media Content Encourages Viral WOM Online Links and Connectivity Share-able across Social Networks Lower Risks & Increased Margins Greater Value & Viralability Cost saving digital content & deliveryValue Proposition: Value Proposition Single Media Cultural Creative’s Values Online Interactivity Transmedia Increase value to customers New Model Old Model Lower Cost Media Mobility Immersive ExperienceTransmedia Process: Transmedia Process Make Low Cost Digital Media Online Marketing Digital Release Raise Awareness Build Audience Encourage Brand Advocacy Raise Finance Expand Product Offerings Grow Audience Big Enough Audience? Release Feature FilmGo To Market Strategy: Go To Market Strategy Develop Content Online Marketing Phase One Digital Launch iPad Phase Two Add Formats & Website Phase Three Tour & Merch Sales 300K Units 800K addl. Units Radio Promotion Music Video Online Community Publicity Online Advertising Viral MarketingFlagship Product: Flagship Product Song of Shambhala : a philosophical fable, in the spirit of The Alchemist and the Celestine Prophecy.Imagine the Possibilities: Imagine the Possibilities A Taste of what is possible with ebooks and rick media aSong of Shambhala Music Video: Song of Shambhala Music Video Long Dark Night expresses a despair, as palatable as death, that accompanies one’s loss of purpose.Song of Shambhala Music Video: Song of Shambhala Music Video Not Me In the Mirror expresses the moment of epiphany when Sheridan realizes he is not the man he is meant to be.Song of Shambhala Music Video: Song of Shambhala Music Video What Life Is Like describes the desperation felt when separated from one’s sense of true self.Song of Shambhala Music Video: Song of Shambhala Music Video I Will Rise defines a pivotal point in the Song of Shambhala when Sheridan begins to trust his inner compass.The Art: The Art Duirwaigh Studios has committed to designing the original art for Song of Shambhala . Their design will not only be incorporated into the website and ebooks but will also translate beautifully into merchandise, greeting cards e-cards and calendarsProducer Clif Magness: Producer Clif Magness Grammy award winning and Oscar nominated Writer/Producer with a career that spans over two decades worth of hits. Clif was an instrumental part in the careers of two of the biggest female pop stars of the past decade, Avril Lavigne and Kelly Clarkson as well as rising star Landon Pigg . A favorite go-to guy of Clive Davis and J Records for all of the American Idol winners including for Clay Aiken and Bo Bice Clif’s reputation and expertise in producing radio hits will give our projects the commercial edge necessary to reach consumers with the most powerful music awareness driver for Baby Boomers – AC radio .Songofshambhala.com: Songofshambhala.comAppeal Comparable to:: Appeal Comparable to: The Alchemist 65 million sold The Secret $300 million in sales Celestine Prophecy #18 best selling book in US historyTarget Market/Cultural Creatives: Target Market/Cultural CreativesBusiness Model: Business Model Primarily digital sales. Additional revenue (with successful growth of fan base): licensing, ticket sales, merchandise, website advertising, creative & meaningful marketing services.Milestones: Milestones Year 1 Year 2 Year 3 Year 4 Develop iPad App Record Soundtrack Hire Marketing & Support Staff Initiate Online Marketing & Publicity Digital Launch Develop Ebook for Android & Mobile apps Begin Radio & Video Promo Launch Online Community Hire Editor & Biz Dev. Release Hardcover Launch Tour License Merch . Release Sequel Expand Brand Overseas Feature Film Release Sacred Travel TV Show Develop Story SpinoffsCompetition: Competition Simon Schuster Universal Music Gaiam WOE Target Market Mixed Media Affinity Community Quality Product Competitors and positioningBarriers of Entry: Barriers of Entry Wind of Epiphany Media will establish itself as leading entertainment media company for Cultural Creatives .Competitive Differentiators: Competitive DifferentiatorsFinancials : Financials P&L : Y4 Y3 Y2 Y1 $17,138,000 $9,743,000 $2,663,000 $0 Income $4,883,000 $2,637,000 $351,000 $0 Cost of Goods $12,256,000 $7,105,000 $2,312,000 $0 Gross Profit $950,000 $545,000 $335,000 $366,000 R&D $1,586,000 $1,551,000 $1,050,000 $109,000 Sales & Marketing $1,447,000 $658,000 $291,000 $274,000 General & Admin. $8,273,000 $4,351,000 $635,000 ($750,000) Operational Profit $37,000 $25,000 $00 $0 Interest Income $4,861,000 $2,607,000 $635,000 ($750,000) Net ProfitDeal: Deal Phase I Raising $1.5M in Series A Preferred Stock Phase II Expect to raise an additional $2M-$4M in Series B Preferred Stock in 18 monthsUse of Proceeds: Financial Roadmap: Use of Proceeds: Financial Roadmap Year1 Year2 Year3 Year4 Product Dev & Marketing Phase I iPad App Soundtrack Phase II Android & Website 300K Units Tour, Sequel & Licensed Merch . Year5 IPO Time Project Milestone Financial Milestone Fund Raising (I) US$ 1.5 M Fund Raising (II) US$ 2.5M Addl. 800K UnitsSummary: Summary Targeting Cultural Creatives Proprietary Media Brands Digital Content & Delivery Transmedia “Story & Song” Products